1. A Design Challenge To Rebrand Teaching
Let's Teach
A Design Challenge To Rebrand Teaching

2. Welcome to our Design Challenge
Stephanie Mahfood Basiyr Rodney Teacher Education Webster University Saint Louis MO

3. Ice-breaker
How many of you have had conversations with people in general and/or potential students about why one would want to be a teacher these days? 
How many of you have seen drops in enrollments in your teacher certification programs?

4. How do we re-brand teaching to attract students who are passionate, talented, creative agents of change?  
We will take the next 40 minutes to think through this question.
We will use a Design Thinking frame for a “Mini” Design Challenge
Design Challenge

5. What is Design Thinking?
5 minutes
What is Design Thinking?

6. Empathy: What is wrong?
In the eyes of potential teacher candidates, what is the reputation of  the teaching field now?
As Teacher Educators how do we feel about what we do?
How do we feel about our students?
How do we feel about the Profession?
Why doesn’t the best and brightest want to join us?
Why doesn’t anyone want to join us?

7. 23% Decline in 8 Years

8. Teaching Degree Trends

9. Perception

10. How do we attract ideal candidates in a seemingly hostile or negative context?

11. How do we make Teaching "Cool" Again?

12. So what to do. Is the field really that horrible
So what to do?  Is the field really that horrible?  How do we re-envision teaching to give it a new image?

13. Ideate (6 Minutes)
What do you think factors into this reputation of the teaching field? 
What mechanism could we use to turn this trend around and re-brand teaching to attract people to the field?
What might this object, experience, campaign look like?

14. Prototype
Using the objects in your mystery challenge kit build a prototype or mock up of your design.

15. Test & Revise Share your design to the wider group.
Walk among groups and identify key insights
Incorporate other appropriate insights into your design. 

16. Test & Share
Share your team’s overall design to the room
Document with photos and Social Media Sharing

17. Resources Time Magazine Brown, T. (2009). Change by design
Startup Bragga Design Thinking Workshop thinking-workshop

18. Thank You