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2. Google 101: Stop Searching and Start FINDING
a presentation by Patrick Douglas Crispen

3. Our goals today ...
Discover the biggest mistakes made by most Internet users:
Typing URLs in the wrong box.
Using the wrong tool at the wrong time.
Talk about the differences between directories and search engines (and when to use each.)
Learn some basic Google searching techniques.
DO ALL OF THIS IN ENGLISH!

4. Typing URLs in the wrong box
The Biggest Mistake
Typing URLs in the wrong box

5. Top 15 search terms – 12/05/03 Sex Paris Hilton Video / Paris Hilton
Porn / free porn
Google
eBay
Yahoo / yahoo.com
Jokes
Health
[expletive deleted]
Games
Dictionary
Weather
Boobs
Mapquest
-- Courtesy WordTracker.com

6. What most people notice
Sex
Paris Hilton Video / Paris Hilton
Porn / free porn
Google
eBay
Yahoo / yahoo.com
Jokes
Health
[expletive deleted]
Games
Dictionary
Weather
Boobs
Mapquest
-- Courtesy WordTracker.com

7. What *I* Notice Sex Paris Hilton Video / Paris Hilton Porn / free porn
Google
eBay
Yahoo / yahoo.com
Jokes
Health
[expletive deleted]
Games
Dictionary
Weather
Boobs
Mapquest
-- Courtesy WordTracker.com

11. wordtracker.com
You can see a “live,” unedited list of today’s top MetaCrawler and Dogpile search terms at wordtracker.com
More people are typing addresses as search terms than even before.

12. The Second Biggest Mistake
Using the wrong tool at the wrong time

13. Three questions
Where would you find the telephone number or address of the Bama Six theatre?
Where you would find the definition of the word “pestilence?”
Where would you find the name of the war that the Treaty of Westphalia ended?

14. What would happen if you tried to look up the definition of the word “pestilence” in the telephone book?

15. YAHOO ISN’T A SEARCH ENGINE!
... it is a directory.

16. Directories
Usually human-compiled guides to the web, where sites are organized by category
Major directories:
MSN
Yahoo
Netscape ODP

17. What directories are good for
“What is the Web page address for some company, organization, or entity?” (or “who makes product X?”)
“Where can I find a list of Web pages that focus on a particular, ‘universal’ topic?”
In other words, directories are GREAT for “telephone book” searches.

18. What directories AREN’T good for
Directories are horrible for “encyclopedia” or “dictionary” searches.
The only exception is if the topic is so universal that the directories have no choice but to link to a page or two that discuss that topic (and even then the selection will be slim.)

19. The three parts of a search engine: the spider
A spider (also called a "crawler" or a "bot") that goes to every page or representative pages on every Web site that wants to be searchable and reads it, using hypertext links on each page to discover and read a site's other pages.

20. The three parts of a search engine: the catalog
A program that creates a huge index (sometimes called a "catalog") from the pages that have been read.

21. The three parts of a search engine: the front end
A program that receives your search request, compares it to the entries in the index, and returns results to you.
-- Courtesy searchenginewatch.com

22. Directories v Search Engines
Directories are human-compiled and have a small number of pages in their databases (usually in the low millions)
Search engines are machine-compiled and have a HUGE number of pages in their databases (usually in the hundreds of millions or even the billions)

23. The Second Biggest Mistake -- Restated
Using a directory as if it was a search engine ... and then not understanding why you can’t find anything!

24. Why do people predominantly use directories when search engines have more stuff? Because no one ever takes the time to teach us how to use a search engine!

25. The Third Biggest Mistake
Not knowing how to use directories or search engines to actually FIND stuff

26. searchenginewatch.com
A LOT of what you are about to see comes straight from Danny Sullivan’s “Search Engine Watch” Web site.
We’ll talk about this site in a minute.

27. Search engine rule #1
Be specific ... because if you aren’t specific, you’ll end up with a bunch of garbage!

28. Use quotes to search for phrases. “patrick crispen”
Search engine rule #2
Use quotes to search for phrases.
“patrick crispen”

29. Use the + sign to require. “patrick crispen” +tourbus
Search engine rule #3
Use the + sign to require.
“patrick crispen” +tourbus

30. Use the - sign to exclude. “patrick crispen” -tourbus
Search engine rule #4
Use the - sign to exclude.
“patrick crispen” -tourbus

31. ”patrick crispen” –tourbus +pepperdine
Search engine rule #5
Combine symbols as often as possible (see rule #1).
”patrick crispen” –tourbus +pepperdine

32. The five rules
Be specific ... because if you aren’t specific, you’ll end up with a bunch of garbage!
Use quotes to search for phrases.
Use the + sign to require.
Use the - sign to exclude.
Combine symbols as often as possible (see rule #1).

33. Advanced Google Searching Made Easy
It’s easy as long as you remember a few, simple commands.

34. Google Advanced Search

35. Title searches at Google
Lets you search for pages that have a particular word or phrase in their title.
Great way to “cast a narrow net.”

36. Title searches at Google
intitle:terms
intitle:moon
intitle:”Moon Landing”

37. Site searches at Google
Lets you limit your search to only pages within a specific site or domain, or to exclude pages from a specific site or domain.
You’d use this in combination with another search term.

38. Site searches at Google
site:domainname
apollo site:nasa.gov
apollo –site:nasa.gov
apollo +site:gov

39. URL searches at Google
Lets you search for pages that have a particular word or phrase in their URL.
This works great when you can only remember one word in a long URL.

40. inurl:url inurl:apollo
URL searches at Google
inurl:url
inurl:apollo

41. +inurl:apollo +moon –”john young” +site:nasa.gov
A sample Google search
+inurl:apollo +moon –”john young” +site:nasa.gov
Of course, this would all be on one line

42. Related searches at Google
Lets you search for pages that are similar to another page.
For example, you can do a related search to find pages similar to netsquirrel.com

43. Related searches at Google
related:url
related:netsquirrel.com

44. toolbar.google.com
Free Windows program that adds a row of buttons to the top of Internet Explorer.
Let’s you search Google from any page.
Automatically blocks pop-up ads.
And it’s FREE!

45. For more information
Check out the free Google 201 presentation at fdc.fullerton.edu/ crispen/

46. searchenginewatch.com FREE web searching tips “Search Engine Math”
“Power Searching for Anyone”

47. Our goals today ...
Discover the biggest mistakes made by most Internet users:
Typing URLs in the wrong box.
Using the wrong tool at the wrong time.
Talk about the differences between directories and search engines (and when to use each.)
Learn some basic Google searching techniques.
DO ALL OF THIS IN ENGLISH!

48. Fair Use Disclaimer
This presentation was created following the Fair Use Guidelines for Educational Multimedia. Certain materials are included under the Fair Use exemption of the U.S. Copyright Law.  Further use of these materials and this presentation is restricted.

49. Google 101: Stop Searching and Start FINDING
a presentation by Patrick Douglas Crispen