1. Visibility Provides Security
Beating the problem of Fraudulent Certificates

2. GS1 is the most widely used supply chain standards system in the world
GS1 in a nutshell
GS1 is the most widely used supply chain standards system in the world
We are not-for-profit organization
We are neutral from business partners
We are user-driven and governed
We serve all companies, from multinationals to SMEs
We are a platform for collaborative agreements between business partners
We believe that our people – employees and associates – are our most important asset 2

3. GS1 Member Organisations
Countries with a GS1 Member Organisation
Countries served on a direct basis from GS1 Global Office (Brussels)
108 Member Organisations.
153 Countries served.
Local services, global reach. 3

4. GS1’s Brand Architecture4

5. Vision: An Interconnected World
Manufacturer
Logistics
Retailer
Consumer
Track and Trace/
Anti-Counterfeiting
Targeted Marketing
Enhanced Consumer Experience
Product Visibility
EPCglobal Network
Enabling Business to Business and Business to Consumer data sharing, collaboration, and interaction on a granular scale
Trillions of Products Networked Together
Enterprise
Business Applications
Source: VeriSign

6. Its all about visibility
What is visibility?
“Seeing” objects across a supply chain
What, where, when and why
Sharing information
Across an enterprise, between trading partners, across the world
Sharing information based on GS1 identification keys
GS1 EPCglobal Standards enable
Data capture – what, where, when
Adding value to data – why
Sharing information securely – known and unknown trading partners

7. Business Use Cases for Visibility
Inventory Visibility
Product Visibility
Asset Visibility
Recalls
Brand Protection
Counterfeit
Diversion, Gray Market
Channel Management
Chain of Custody
Track and Trace
Electronic Pedigree
Visibility supplies the custody information for creating authenticated chain of custody
Visibility enables traceability of products
Visibility enables traceability and authentication of products
Discovery Helps solve supply chain-wise use cases, that otherwise do not have a coordinated approach.

8. A new context for transport, logistics and customs
The use of information technologies in business practices have revolutionised the way customs and logistics are organised and conducted. GS1 standards play a key role.
Logistics of the past: A passive, cost-absorbing function
Logistics now: A highly strategic factor, capable of providing a unique competitive advantage
The use of information technologies in business practices has revolutionised the way logistics and transportation activities are organised and conducted. In the past, logistics were a passive, cost-absorbing function in an enterprise. Today, logistics are highly strategic factor, capable of providing a unique competitive advantage. Furthermore, innovations in logistics (such as satellite transmissions, web-based ordering, electronic data interchange [EDI], automated storage and retrieval systems, and many others) create a basis for knowledge sharing within and among the organisations involved. All that is needed are global standards, and that’s where we come in. GS1’s Transport and Logistics team had an incredibly busy and successful year developing and promoting standards that help all actors in the transport, logistics and customs sectors. 8

9. GS1’s Actions in Response
Memorandum of Understanding between GS1 and WCO to provide a framework for further collaboration
GS1 UCR Pilot Projects, joint Customs and Trade initiatives to address supply chain security and trade facilitation
EPC TLS Pilot projects to demonstrate global product and asset visibility utilizing EPCIS
A number of GS1 MO’s (including US, Germany, Netherlands, India…) are already actively working with their national Customs administrations, in international forums, at WCO …
Global Shipment Identification Number (GSIN), the GS1 ID Key created specifically to meet requirements of the WCO for the unique identification of shipments
Roadmaps to engage with the Customs Sector 9

10. SSCC/UCR Pilot Project, Phase 1
Scotland
Australia
Customs and the wine & spirits sector:
In 2006, a high level proof-of-concept pilot was launched to test whether the GS1 SSCC Identification Key was suitable for Customs purposes in international transactions. Pilot participants included HM Revenue and Customs (UK), Australian Customs Service, Constellation, the Hardy Wine Company, Diageo and Trans Ocean Distribution. The WCO, the Wine and Spirit Trade Association, GS1 Global Office, GS1 UK and GS1 Australia joined forces with these parties to support the project. This pilot is now finished, and the results were very conclusive in demonstrating that the GS1 SSCC can indeed be used as an "electronic staple," linking all key elements in the supply chain and enabling appropriate information on the movement of goods cross-border to be submitted to Customs administrations. Perhaps most importantly, the project showed that Customs and trade can successfully work together to find solutions to issues concerning security and trade facilitation.
From Hardy's Australia to Constellation UK
From Diageo Scotland to
Diageo Australia 10

11. Speaking at GS1 Global Forum
Phase 1 Findings
“Our pilot test with GS1 demonstrated that their Serial Shipping Container Code can be used as a UCR to provide Customs Administrations and other stakeholders with the key data they require through the international supply chain.”
Michel Danet
Secretary General, WCO
Speaking at GS1 Global Forum
February 2008
The GS1 SSCC can be used as a UCR number for Customs purposes.
In fact, using the GS1 SSCC would provide companies with enhanced traceability in international supply chains.
Exporters, carriers, customs agencies, importers would benefit from:
predictability of information
enhanced security
reduced compliance costs 11

12. Contact Details Richard Jones GS1 Australia Unit 100/45 Gilby Road
Mt Waverley VIC 3149 T E