2. Objectives
To determine the impact of changing social demands on businesses locally, nationally and internationally.
To evaluate the relationship of population migration, cultural diversity and family demographics.
To analyze past and current modifications to United States business practices caused by global resources and competition.
To analyze the impact of technology on business.

3. Population Changes Population migration: Cultural diversity:
United States receives more immigrants, legally and illegally, than any other country in the world
Cultural diversity:
will increase greatly through 2050
continuing immigration
higher birth rates among minority populations
Family demographics:
increase in single family homes
increase in homes with two working parents
increase in number of children born out of wedlock

4. U.S. Population by Region
1910
percent of population
Total population:
92,228,531
Northeast
28%
Midwest
32%
West 8%
South
32%
Source: U.S. Census Bureau

5. U.S. Population by Region
2010
percent of population
Total population:
308,745,538
Northeast
18%
Midwest
22%
West
23%
South
37%
Source: U.S. Census Bureau

6. “America is a growing dynamic country whose population will increase 50 percent over the next 50 years. Almost 90 percent of that increase will be in the minority community; and this is where the emerging markets will take place in America. It is clear that both Fortune 1000 companies and minority businesses need to pay attention to this growing population.”
Daley, William M. U.S. Department of Commerce, Minority Business Development Agency. The Emerging Minority Marketplace.
Minority Population Growth 1995 to Report by Wan He and Frank Hobbs, U.S. Census Bureau.

7. U.S. Family Households 1950 9% 39% 4% 48% Other family without
children
Married
couple
without
children
Single parent
with own
children 9%
39% 4%
Married
couple
with own
children
48%

8. U.S. Family Households 2010 28% 42% 20% 10% Married couple without
children
Other family
without
children
28%
42%
Married
couple
with own
children
20%
Single parent
with own
children
10%

9. Population Changes
Population migration, cultural diversity and family demographics have seen great changes in the United States during the past few decades
For more statistical information regarding population changes, visit the following websites:
U.S. Census Bureau:
Population Reference Bureau:

10. Changing Social Demands
Caused by the population changes in the United States
Fast-paced life
more single-parent homes and broken families
increased homes with two working parents
advanced technology and telecommunications
Wanting more for the money
consumers want a higher standard of living and more quality for less money

11. Effects of Change Increased competition Marketing mania
caused by world trade and global resources
created and driven by discount stores
hurt “mom and pop” stores
Marketing mania
companies have to become more familiar with different cultures
more advertisements are being targeted to minorities and the elderly
companies thrive on marketing the “convenience” of their product

12. Effects of Change Service influx Global competition
companies locally and internationally are required to provide more and better services
Examples include: fast food, longer hours to meet needs, day cares, delivery services
Global competition
organizations compete around the world
organizations sell products in foreign countries

13. Increased Global Competition
Has occurred in the past few decades for many reasons, including:
foreign countries
have become more industrialized
have begun inventing and producing more products for consumers
have learned how to produce products more efficiently
Americans
have begun purchasing more foreign products
have put more pressure on domestic companies to perform
Has made effectiveness and efficiency critical

14. Effectiveness vs. Efficiency
offering goods/services consumers want
quickly producing and delivering goods/services with high quality
producing goods/services quickly and at a low cost
Goal of the two:
highest possible quality
at the lowest
possible price

15. Effectiveness Can be increased by:
gathering information from consumers
studying consumer buying habits
testing new products
adding new features to current products
offering warranties and guarantees on products

16. Efficiency
Is crucial to American companies’ successes in the past and future of global competition
Companies have increased their specialization and technology
To continue success, companies will have to constantly evaluate productivity and efficiency

17. Workplace Technology
Plays an essential role in how today’s businesses function and communicate with others around the world
Is relied upon by businesses to help them operate more efficiently and effectively
Enables people in the workplace to work faster, more accurately and, in some cases, in ways previously not possible

18. Workplace Technology Is changing the profile of today’s workplace
all companies have been automated through the use of computers, robots and other labor-saving devices
there is an increase in demand for technological workers to develop new technology and the accompanying software
an increase in education and training are needed for all workers in today’s society in order to receive high-paying jobs

19. Assessment

20. Assessment
Continuing immigration and higher birth rates among minority populations are causes for the increase in cultural diversity in the United States.
True
False
In 1910, the smallest percentage of Americans lived in the __________, but in 2010, the smallest percentage of Americans lived in the __________.
Midwest; West
Northeast; South
West; Northeast
Midwest; South
Answers: A C B D

21. Assessment
Which of the following is NOT an effect of the changing population and social demands in the United States?
Increased competition
Marketing mania
Decreased workload
Service influx
In 2010, the most common U.S. family household was married couples without children.
True
False
Answers: A C B D

22. Assessment
One reason for increased global competition is the industrialization of foreign countries.
True
False
What is the term used to describe the ability to achieve a desired result without wasted energy, for example producing goods/services quickly and at a low cost?
Profusion
Prosperity
Efficiency
Effectiveness
Answers: A C B D

23. Assessment
What term is used to describe he ability to cause a desired or intended result, for example, the ability to offer goods/services consumers want?
Profusion
Prosperity
Efficiency
Effectiveness
Efficiency can be improved by gathering information from customers.
True
False
Answers: A C B D

24. Assessment
Efficient companies have increased their specialization and technology.
True
False
Which of the following is NOT a way workplace technology is changing the profile of today’s workplace as mentioned in the presentation?
Increased need for education and training
Increased use of computers, robots and other labor-saving devices
Increased demand for technological workers
Increased uniformity of workers’ abilities and strengths
Answers: A C B D

25. Acknowledgements U.S. Census Bureau http://www.census.gov
Population Reference Bureau
Production Coordinators
Krista Scott
Amy Hogan
Brand Manager
Megan O’Quinn
Production Manager
Geoff Scott
Graphics Editors
Allison Mangold
Daniel Johnson
Technical Writer
Jessica Odom
Executive Producer
G.W. Davis
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