1. Promoting the Tel Aviv Marathon

2. 2010

3. Recommended sites along the route of the marathon

4. An ad promoting Calcalist's VIP area, alongside an article on books, movies and songs that make you want to run

5. http://www.calcalist.co.il/consumer/articles/ 0,7340,L-3401438,00.html Interviews with businesspeople and managers running in the marathon Run Tel Aviv Run "Running requires persistence, which is analogous to the management world, says CPA Danny Margalit, explaining why athletics endeared itself to the business community in Israel. Calcalist talked to runners preparing for the Tel Aviv Marathon, which will be held on May 14

6. 2011

7. Recommended sites along the route of the marathon

8. Following running groups at work http://www.calcalist.co.il/consumer/articles/0,7340,L- 3403454,00.html

9. Post-run coverage: Business mingling in the VIP area

10. Once the marathon ended, we opened on Facebook an application of content sharing, and called upon all runners to post their photos from the run and start accumulating 'likes". The first 3 winners with the largest number of likes received the grand prize: an airplane ticket and participation in the Berlin marathon, courtesy of Adidas.

11. Facebook Activity – Calcalist and Adidas take you to the Berlin Marathon

12. A number of elements to promote activity

13. About section on the Facebook page

14. Pictures of runners and votes for each one

15. Interaction between the competitors on Calcalists wall

17. Thank you for participating and congratulations to the 3 winners