1. Strategic Communication for Recreation & Business Program Managers

2. Why We Do What We Do
WHAT: We deliver Family & MWR Programs and Services to the Army Family world-wide.
HOW
WHAT
WHY
HOW: Via established programs and program standards under an organizational structure.
WHY: ?

3. The “So What” Exercise
List 4-5 impacts that would occur if your program ceased to exist.
What are the implications:
To the customers?
To the employees?
To the other FMWR programs?
To the Garrison?
To the Army?

4. Uniqueness
Indicate, in a few sentences, why and how your activity is different.
Provide unique factors you consider in an effort to meet your customer’s needs.

5. Allies / Community Partners
Army Priorities- How do Recreation and Business Tie In?
Retention
Resiliency
Allies / Community Partners
Army Values
As a group, provide specific examples for your assigned priority
Chart your answers
Brief to large group

6. Briefing Styles Style Advantages Extemporaneous Encourages Eye Contact
&
Conversational
Manuscript
Exactness
Memorization
Concentration on Delivery

7. Building a Brief How do you build a brief?
As a group, chart your ideas

8. Building a Brief SITUATIONAL ANALYSIS PREPARATION: CONSTRUCTION
The purpose
The type of presentation (format)
The audience
The environment
PREPARATION: CONSTRUCTION
What goes into a presentation?
What should not be included?
How is it organized?
What comes first? What comes last?
PREPARATION: VISUAL AIDS
What are some types of visual aids?
When and why would you use them?
What are some guidelines for using visual aids?
1. SITUATIONAL ANALYSIS: How can you obtain the necessary information?
The purpose
The type of presentation (format)
The audience
The environment
2. PREPARATION: CONSTRUCTION:
What goes into a presentation?
What should not be included?
How is it organized?
What comes first? What comes last?
3. PREPARATION: CONSTRUCTION:
What are some types of visual aids?
When and why would you use them?
What are some guidelines for using visual aids?
4. DELIVERING THE PRESENTATION:
What are some guidelines for effective speaking?
(“It’s not just what you say, but how you say it.”)
What factors need to be considered as you deliver a presentation?
What are some suggestions for controlling nervousness?
5. FOLLOW-UP:
What actions should be taken after a presentation?
Why? When? For whom?

9. Building a Brief DELIVERING THE PRESENTATION FOLLOW-UP
What are some guidelines for effective speaking?
(“It’s not just what you say, but how you say it.”)
What factors need to be considered as you deliver a presentation?
What are some suggestions for controlling nervousness?
FOLLOW-UP
What actions should be taken after a presentation?
Why? When? For whom?
1. SITUATIONAL ANALYSIS: How can you obtain the necessary information?
The purpose
The type of presentation (format)
The audience
The environment
2. PREPARATION: CONSTRUCTION:
What goes into a presentation?
What should not be included?
How is it organized?
What comes first? What comes last?
3. PREPARATION: CONSTRUCTION:
What are some types of visual aids?
When and why would you use them?
What are some guidelines for using visual aids?
4. DELIVERING THE PRESENTATION:
What are some guidelines for effective speaking?
(“It’s not just what you say, but how you say it.”)
What factors need to be considered as you deliver a presentation?
What are some suggestions for controlling nervousness?
5. FOLLOW-UP:
What actions should be taken after a presentation?
Why? When? For whom?

10. What to Avoid Jingling Change Rocking Wild Gestures Monotone
Rate of speech
Inappropriate Volume
Improper Non-Verbal Cues

11. The Importance of Nonverbal Cues
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12. Strategic Communication for Recreation & Business Program Managers

13. HOMEWORK: What’s Your Elevator Pitch?
As an individual, your elevator pitch for your program?
Pair & Share
Remember to tie-in everything we have discussed