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Strategic Analysis Summer 2012 Renaissance Ft. Lauderdale plantation

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Presentation on theme: "Strategic Analysis Summer 2012 Renaissance Ft. Lauderdale plantation"— Presentation transcript:

1 Strategic Analysis Summer 2012 Renaissance Ft. Lauderdale plantation
Shawneen Chisholm Jasinet Coble Janelle Hackett Brad Meaney Craig Wright

2 Co-Alignment Model Co Alignment Model Remote Environment
Task Environment Competitive Method Core Competencies Co-Alignment Model

3 Remote Environment Remote Environment

4 60% Socio-Cultural Leader in Social Change is Social Media
Allowing people to express, network, share and game with people around the world One of the most significant impacts social media has had on society is influencing the way people buy. 60% of people choose companies and/or brands based on other’s customer care experience shared online.

5 $30 BILLION Socio-Cultural
How many billions of dollars in sales will companies generate via social commerce by 2015? $30 BILLION How many billions of dollars in sales will companies generate via social commerce by 2015? $30 Billion Dollars Social Commerce is coming… Are you swimming with or against the current?

6 Technological Revenues 24%

7 Technological Marketing Budgets
% % % Traditional Marketing Currently social media marketing uses 7.4% of marketing budget, and this number is expected to increase as businesses are using social media at an increasing rate. In contrary, the traditional marketing methods will decrease by 161.5%. 161.5%

8 Task Environment Task Environment
The task environment typically includes the industry, competitors, customers, techniques of production, suppliers, stock market, raw materials, market sectors, and perhaps the human resources and international sectors.

9 Geographic Market Area
United States 70%- Florida, New England Area, and Midwest Latin America 30%- Brazil

10 Industry Critical Success Factor
Concierge services offer guests a more personalized experience when staying at a hotel. Concierge services offer the guest enhancements to discover the local area and activities. Concierge services are measured often by how pleased guests are with the services and the ability of the concierge personnel to connect the guests with indigenous opportunities. Hotels are now adding survey questions directed toward measuring the services provided by their concierge staff.

11 Industry Critical Success Factor
1,000% InterContinental Hotels is the world’s first hotel brand to provide destination-specific concierge websites and videos along with a concierge app. By connecting technology with concierge services; IHG has become an industry leader in concierge service and satisfaction. IHG released iPhone booking apps for each of its seven brands, launched 120 free iPad Concierge Insider Guides and reported a nearly 1000% increase in room night bookings from mobile devices.

12 Customer of Tomorrow Generation Y- 80s & 90s
Generation Z- Late 90s – today Inpatient Technology Dependency Instant Gratification Worldly

13 What percentage of Generation Y’s sleep with their cellphone?
Customer of Tomorrow What percentage of Generation Y’s sleep with their cellphone? 83%

14 Competitive methods Competitive Methods

15 Competitive Method: Runtriz

16 47% 75 million 40% Competitive Method: Runtriz
How people are currently using smartphones ? 75 million By 2015, what percentage of all payments will be mobile transactions? 40% What is the percentage of hotels that plan to offer programs for mobile devices? 47%

17 Runtriz Hotel Evolution Applications
Benefits produced by competitive method to guest Benefits to the firm: Increase guest satisfaction scores and guest retention at the property Upselling by using Push Notifications What type advertisements would hotels guest be interested in receiving on their mobile phone? Brand Awareness Low maintenance cost

18 Competitive Method: Runtriz
What is the percentage change in sales when customers are given the opportunity to order products/service via touchscreen?? According to Media 2000 Systems Interactive POS Systems 15-30%

19 Competitive method MEETING SPACE COMPANION & iPAD CONCIERGE

20 Competitive Method: Meeting Space Companion

21 Meeting Space Companion

22 iPad Navigator iPad Navigator will implement an iPad at the hotel’s Navigator desk to allow guest to have a hands-on experience using the Renaissance Navigator app. iPad Navigator allows guest to discover the local area in a hands-on experience.

23 iPad Navigator Live Life to Discover

24 Life Span The Life Span of our CM is 2-3 years.
Our CM has coupled customer service, the foundation of the hospitality, and technology, the driver behind our society, creating a infinite life span if these two value drivers continue to be bonded together.

25 Cause and Effect Forecasted iPad Sales iPad Users
232 Million units by 2016 30% of travelers 25 million units

26 Meeting Space Availability and Rooms Revenues for 2011
Cause and Effect Meeting Space Companion with iPad Meeting Space Revenues Meeting Space Availability and Rooms Revenues for 2011 $2.14M $386K 2013 -> $2.5M

27 900 Cause and Effect Navigator Desk iPad Navigator
for Concierge use mainly Guest prohibited Space iPad Navigator Improved Customer Experience Increased Customer Retention Annual Room Night increase 900

28 What is the overall cost to implement 13 iPads
Assumptions What is the overall cost to implement 13 iPads into a hotel? TAXES iPad Product $7,626 Docking Station Mount iPad Wall Mount

29 Annual Room Nights Increase 900
Assumptions How much ($) room revenue can be generated the first year from implementing iPads into the hotel concierge? Annual Room Nights Increase 900 ADR = $121 $108,900

30 Assumptions By how much percent, do you think the Meeting Space Companion can increase meeting space rental revenues in year 1? 18%

31 Competitive Method Recap
Revenues: Runtriz = $91,543 Meeting Space Companion/iPad Concierge = $1,610,805 Costs: Runtriz = $44,470 Meeting Space Companion/iPad Concierge = $7,626 Profit = $1.65M

32 Core Competencies Food and Beverage- Bin 595 Restaurant
Quality Control- Guest Service Standards Structural Development- Overall Appearance

33 Competitive Methods Food and Beverage- Bin 595 Restaurant Runtriz
Ipads Structural Development- Overall Appearance Quality Control- Guest Service Standards

34 Competitive Methods Food and Beverage- Bin 595 Restaurant Runtriz
Runtriz Order Menu Items Make dinner reservations Communicate with staff about preferences Ipads Display Menus Galleries and Videos Show key ingredients and dish display

35 Competitive Methods Food and Beverage- Bin 595 Restaurant Runtriz
Runtriz Ipads Structural Development- Overall Appearance Quality Control- Guest Service Standards

36 Competitive Methods Structual Development: Overall Appearance Runtriz
Runtriz E-BLAST construction and building updates completed. Guest feedback Censor which areas you would like to highlight Ipads Overall feel would be more modern Technology would keep in line with updated renovations

37 Competitive Methods Food and Beverage- Bin 595 Restaurant Runtriz
Runtriz Ipads Structural Development- Overall Appearance Quality Control- Guest Service Standards

38 Competitive Methods Quality Control: Guest Service Standards Runtriz
Improve communication between guests and hotel staff Service is in real time Requests are tracked to form guest profiles Ipads Guests can make requests from meeting space Hotel, Restaurant, and area information is readily available

39 Competitive Method Recap
Revenues: Runtriz = $91,543 Meeting Space Companion/iPad Concierge = $1,610,805 Costs: Runtriz = $44,470 Meeting Space Companion/iPad Concierge = $7,626 Profit = $1.65M


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