1. Oklahoman Reader Profile
Source: Oklahoman Subscriber Database
Source: Spring 2015 SimmonsLOCAL (Oklahoma City)

2. Oklahoman Reader Profile
OKC Market
Read Oklahoman
Total
Population
1,438,144
597,447
Percentage
100%
Index
100
Male
705,789
282,913
49%
47% 96
Female
732,355
314,534
51%
53%
103
222,074
64,960
15%
11% 70
263,600
101,918
18%
17% 93
223,658
83,168
16%
14% 90
251,912
108,724
104
258,079
126,162
21%
118
65+
218,821
112,515
19%
124
OKC Market
Read Oklahoman
Less Than $25,000
Population
315,230
120,025
Percentage
22%
20%
Index
100 92
$25,000 - $49,999
395,892
164,701
28%
$50,000 - $59,999
115,352
47,674 8% 99
$60,000 - $74,999
137,167
58,978
10%
104
$75,000 - $99,999
236,826
92,650
16% 94
$100,000 Or More
237,677
113,419
17%
19%
115
Less Than High School
250,783
81,959
14% 79
HS Grad
524,173
192,294
36%
32% 88
Some College
327,266
152,413
23%
26%
112
College Grad +
335,922
170,781
29%
122
Source: Spring 2015 SimmonsLOCAL (Oklahoma City)