1. Website production

2. Elements of a webpage Title Graphics Advertising Headlines Content
Navigation system
Information and contact details

3. The development of a ‘lifecycle’
Identify mission and goals
Define the audience
Create site maps
Identify the technology to be used
Define business requirements
Design page layout
Create a visual design
Develop the site
Test the site

4. Navigation and usability
Users must feel in control of
the experience while at the same time
being led to the information the site's
owners want them to see.
Must be intuitive and easily understood.
Navigation controls the user's experience
of every website
Consistency in navigation is vital.

5. Developing a website Technically complex Knowledge of and ability in
HTML and CSS
May need a variety of experts
to work on one website

6. Writing for the internet
Text construction
Inverted pyramids
Page length
Typical corporate page
Conventional users page

7. Advertising a site Site submission to search engines.
Inform others about it in appropriate forums
Peers link to it from their sites
User’s referring to it in offline communication.
Some search engines rank relevance of pages
by how many other sites link to them.
Provide high-quality information or entertainment
Treat the users as individuals