1. Purpose of Strategy and Innovation in Your Business

2. The Purpose of Strategy in Your Business
the essence of strategy – whether military, diplomatic, business, sports or political … is to build a posture that is so strong (and potentially flexible) in selective ways that the organization can achieve its goals despite the unforeseeable ways external forces may actually interact when the time comes.’
(James Brian Quinn, 1980).
Who you are?
What businesses are you in?
What makes these businesses unique?

3. The Purpose of Innovation in Your Business
‘We will fight our battles not on the low road to commoditization, but on the high road of innovation.’ Howard Stringer, Chairman and CEO, Sony Difference Competitiveness R

4. Challenges and Dilemmas

6. Firm Strategic Challenges & Innovation Dilemmas
Technology Push or Market Pull
Type of Innovation to Pursue
Open or Closed Innovation
Technological or Business Model
Who we are and where do we compete?
Orientation Challenge
How do we compete?
Trade Off Challenges
What is our value proposition? and for whom?
Relevance
How do we adapt?
Continuous Change Challenge