1. Stephanie Schoelzel: an asset to Western Costume Company
Proposion:
Stephanie Schoelzel: an asset to Western Costume Company
40 Years experience as Costume Designer
30 years as University & College Educator in Costume Design, Film Costuming & Costume Technologies
Member of IASTE Local 829
28 years experience as Film Costumer & Designer
Member of IATSE Local 705
18 years experience as Digital Graphic Designer for Print products
9 years experience as Web Architect / Producer / Designer
33 years member of USITT
Founding member of Costume Society of America
January 19, 2004

2. Suggested Projects - 1 of 5
Western Costume Web Store : Sell Ready Made Costumes
Tasks:
Determine web host server and site architecture
Determine costs, create budget, production plan
Store Format, Layout, Navigation, Visual Style
Author Web pages (HTML, JavaScript, etc. Web graphics)
Write store content and marketing materials
Photograph costumes for web page display
Provide ongoing store management
Provide customer service
Supervise fulfillment of orders
Market and promote store using most economic means possible: press releases, ads placed in special interest group news letters, reciprocal links, high placement in search engines, guerilla marketing in newsgroups.
January 19, 2004

3. Suggested Projects - 2 of 5
Evangelize Western Costume Services to Local Colleges
(goal: increased customer use of WCC services)
Outreach activities:
Direct contact with Department Heads and Costumers in person and via phone.
Provide onsite class presentations on “Professional Use and Practices for Using Western Costume Company Services”
SCITT events at Western Costume Company
Tour of Facilities
Special Collection Presentations
Special Skills Presentations (distressing, hat care and restoration, rescuing damaged footwear, etc.)
January 19, 2004

4. Suggested Projects - 3 of 5
Development of “School” for Finished Costumers
Note: since the demise of the Finished Costumer certificate program at
CSU Longbeach there is no program in the United States that is providing
finished costumer training.
Initial program would be traditional “stand-up live presentation format.
Evening and weekend classes onsite at WCC
Cirrocumuli would be arrived at using cirruculum from the CSU Longbeach program, program taught by Stephanie through Otis Continuing Ed and in collaboration with Local 705 Education Committee.
Affilliation with a Continuing Ed college program will be sought, but is not necessary.
Program Marketing will be done through articles and notices placed in
Special Interest news letters, newsgroups and web page that places well in search engines, reciprocal site links.
January 19, 2004

5. Suggested Projects - 3a of 5
Development of “School” for Finished Costumers
Tasks:
Feasibility study re: use of available facilities and projected overhead expenses.
Documentation of Program, program structure, program content.
Cirriculum development using pre existing syllabus
Determine course and lab fees
Development of marketing materials
Implementation of Marketing
Scheduling
Creation of registration and student tracking system with web based access.
Teach classes.
As program grows, recruit and hire additional instructors.
January 19, 2004

6. Suggested Projects - 4 of 5
Development of “Online Courses” for Finished Costumers
Advantage: cuts overhead expenses and opens school to global audience.
TASKS:
Determine server host and site architecture.
Conversion of course content and testing to web format.
Conversion of course text content to HTML format.
Development or conversion of visual content to web formats.
Development of multimedia support materials.
Develop additional marketing materials
Access free media publicity
Market course on web through newsgroups, reciprocal links and strong search engine placement.
January 19, 2004

7. Suggested Projects - 5 of 5
Online Real Time Video Conferencing Service
Designers and Costumers can log on to web site and converse and
view costumes and costume items while at distant location.
Service available by appointment.
WCC costumer on wireless telephone headset.
Distant customer on phone connection and connection to internet.
Expenses:
video camera
computer workstations with video input port
video streaming server software
area set aside with neutral background and correct lighting
wireless headset
January 19, 2004

8. Stephanie is:
Multi skilled and capable of executing the suggested 4 projects.
Stephanie expense is salary, plus office/workspace with adequate computer work station and internet connection.
Project expenses for Web Store:
Digital camera
Cost of hosting server on a monthly or annual basis
Cost of authoring softwares if required by hosting service
Hosting fees based on sales revenue
Shipping & Handling costs
Purchase of specialty advertising placement in search engines.
Search engine registration costs.
Project expenses for Outreach Program:
Promotional Handout Flyer
Transportation Costs for WCC rep to onsite presentations and programs
WCC overhead expenses for onsite tours and presentations
Special occasion presence at SCITT or USITT trade expositions
January 19, 2004

9. Project expense lists (cot.)
Project expenses for Finished Costume Classes:
Development hosting of web based student registration and tracking application (could be developed by Steph depending on hosting decisions)
WCC overhead for facilities
Advertising in special interest newsletters, printing and mailing of promotional postcards to college costume educators and special interest groups
Project expenses for Online Costumer Classes:
Monthly or annual cost of hosting server
Materials (equipment?) for developing visual & multimedia content
January 19, 2004

10. Proposition:
Hire Stephanie to implement all the the suggested projects under
the Local 705 Costume House Contract so she will receive benefits and
pension credits.
Simultaneously work on the Web Store and Local College Outreach and
implementing the live video conferencing service.
Once the web store is in place, begin to develop Finished Costumer
Class programs, including the development of the Online Courses.
January 19, 2004