1. CREATIVE CONSULTATION A strategic approach
Cathy Bien
The United Methodist Church of the Resurrection

2. Is request consistent with purpose and vision?
Creative Consultation

3. Why? Why do you want to do this? What is the background?
What is the desired outcome?
Creative Consultation

4. Who? Who is your target audience? Are there multiple audiences?
Is this a new audience or do you have an existing relationship?
Creative Consultation

5. What? What is your goal? What is your key message?
Have you seen something similar?
What is your budget?
Creative Consultation

6. Where? Is this campus specific or church-wide?
What media tools are you currently using?
What media tools have you considered using?
Creative Consultation

7. When? What is your time frame?
Have your determined who is responsible for input and approvals?
Creative Consultation

8. Creative Proposal Concept / Theme Style / Sample Proposed Media
Schedule
Evaulation
Creative Consultation

9. Team Collaboration Share ideas Get feedback Modify / refine
Creative Consultation

10. Client Delivery Present concept or completed project Get feedback
Make revisions
Get approvals
Finalize project implementation
Creative Consultation

11. Evaluation and Celebrate
Creative Consultation