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Published byNaveen Singh Modified over 5 years ago
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Agenda Where we are at – Ready with AW16 Range Feedbacks on AW’16 Range Market Survey / Analysis Market options Our Recommendations Global Brand Positioning. Discussion and Feedback Working Time lines n process.
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Where we are ? Ready with AW’16 Range having below line plan.
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Research Pepsi is known for taking over the streets, but this time it’s from a fashion aspect.taking over the streets The soft drink company showcasing its “Live For Now” collection, which is designed to invigorate the brand’s We had given a line presentation to Marketing Leaders and Online Websites, below are their feedbacks:- Range should be more on street fashion / lifestyle line, which should gives more feeling for “ Live For Now”. Keeping Street fashion as target range, we had done the market analysis Feedback
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Pepsi Shoes Positioning - Globally
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Market options Scenarios Key Players – International / Local ( Branded & Unbranded) Approx. Price Points Styles Who the consumer is ? What this looks like for Pepsi Support needed from Pepsi.
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Scenarios
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Styles / Designs as per Pepsi Theme In Lifestyle / Streetwear Category
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Gap In Streetwear Footwear
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Pepsi’s association with the consumers reaches the whole spectrum of pop culture
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The Streets of India Metro Campus festivals Rahagiri (skate boarding, cycling, music) Car free day India has a long standing history with street culture Kabaddi/ gili dunda Street food Street markets Street performers-dance, magic
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