2. Event Theme SRJ Entertainment feel pleasure to submit a healthy activity proposal to participate your company in a leading capacity Its not only a lavish and beneficial event for our clients,it is also to provide our clients with utmost satisfaction and memorable experience Live entertainment is currently one of the few vital components of major events, So our proposal is truly based on same pattern which is live musical entertainment with live food services at same place Arrival of spring is a moment of joy everywhere on national level. It’s 3 days cultural festival consisting of traditional food The uniqueness of a live events is exactly what generates excitement. It is intangible, but it's the excitement that makes the event the most memorable

3. Ensure protection of event location, maintaining superior crowd and traffic control, ensuring safety for all onsite. Enhance positive marketing exposure to our sponsors Sell or Sample your product Launch your product Make new customers Build up your brand ( awareness) Create publicity & marketing of your product Grow your business in the hospitality Sector Maintain good government and community relations, obeying laws and using ethical business practices. Create and professionally manage a unique and memorable food and music festival experience. Establish operational capacity worthy of a world- class festival.

4. 50 Stalls minimum will be place for food and beverages Kids playing area will be install at venue Family sitting courts will be place on different parts of venue Photo booth by different companies will be assign on venue Concert stage area will be the standing arena for our youth and general public, Executive Lounges will be placed for our vip and executive ticket holders guests only A quality security system is ensured with temporary fence, radios, additional generated lighting, and qualified and insured security guards,Bouncers & Commandos during the festival Event Layout

5. All 3 Days Family Entertainment Mini Circus, Jugglers Show, Puppet Show, Kids Rides, Sides and jumping castle, Hunting booth, Photo Booth, Mehndi & Painting Stalls etc. …. Day 1: Cultural Night (Traditional Folk Musical Night) Live Music options: Shazia Manzoor, Humera Arshad, Aima Baig, Sahir Ali Bagga Atta Ullah Khan Esa Khailvi Event Segments: Day 2: Live Music Options : Hadeeqa Kiyani, QB, Sanam Marvi Sajjad Ali, Sahara Band UK, Shafqat Amanat, Amanat Ali ALI Zafar Day 3: Live Music Options : Sufi Night: Abida Parveen, Rahat Fateh Ali Khan

6. Estimated Revenue Return Elements Target Audience foot fall 10,000 up to Executive Lounges Passes Gold, silver & Bronze Passes Sole sponsorship Platinum Sponsor Gold Sponsor Silver Sponsor Food Court Area

7. Feasibility Layout 1.Venue Budget: 3 Million Rs 2.Marketing Budget:2.5 Million Rs Minimum 3.Artist Budget1.5 Billion Rs Minimum 4.Live Concert Production Budget1.5 Million Rs Minimum 5.Food stalls and food court fabrication1.5 Million Rs Minimum 6.Kids Area1.5 Million Rs Minimum 7.Security Budget2 Million Rs Estimated Total Budget 2.5 Billion Rs

8. Entry Classification: Kids & Below 10 years of age 1000 Rs Above 10 years1500 Rs Adults 18 +2500 Rs VIP & Executive5000 Rs

9. Categories are:  Sole Sponsor  Platinum Sponsor  Gold Sponsor  Silver Sponsor Sole Sponsor Sponsor Acknowledgements:  Décor of venue with the corporate colors.  Event title  Theme / Logo on the Backdrop SMD at performance stage.  Logo on the promotional activities (Banners, Posters, standees,  Logo on invitation passes  Electronic, print & Social media coverage.  50% of total sitting Passes for Sponsors guests Sponsor Liabilities:  Venue Cost  Artist Cost  Production & Febrication  Printing Material

10. Platinum Sponsor  75 % Amount of Total Budget  25% Passes for total sitting area  Theme / Logo on the Backdrop SMD at performance stage.  Logo on the promotional activities (Banners, Posters, standees,  Logo on invitation passes  Electronic, print & Social media coverage. Gold Sponsor  50 % Amount of Total Budget  25% Passes for total sitting area  Theme / Logo on the Backdrop SMD at performance stage.  Logo on the promotional activities (Banners, Posters, standees,  Logo on invitation passes  Electronic, print & Social media coverage. Silver Sponsors Minimum 3  25 % Amount of Total Budget (Any day)  15% Passes for total sitting area  Theme / Logo on the Backdrop SMD at performance stage.  Logo on the promotional activities (Banners, Posters, standees,  Logo on invitation passes  Electronic, print & Social media coverage.

11. Food Stalls & Court 20,000 to 25000 Per Stall for complete Package Stall Fabrication & Frames, included in charges

12. Sponsorship Benefits By participating as a Brand, your Brand stands to benefit from media campaigns, extensive press coverage, prominent name and product placement throughout the event, program book advertisements, massive internet marketing, and promotion efforts directed toward the audience. The association of your brand/product with a healthy and successful event would not only increase your product awareness and strengthen the brand image but would also improve the brand name, customer loyalty resulting in the increase of sales. Besides this, by participating in our event, the opportunity of wide publicity and high sales which would largely benefit the company.

13. We anticipate that our Activity Plan will provide your company or brand name good targeted market penetration & will not only to be commercially successful but will also set an example for future programs. We believe that you find our proposal feasible and indeed attractive. Hoping to hear from you with a positive response and thanking you in advance for your consideration and kind support. Mashhad Jafri Director Production & Events SRJ Entertainment +92 321 4804638, +92 312 4183389

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