1. Chapter 11 Instructors Manual to support Contemporary Strategic Marketing, © Ross Brennan, Paul Baines and Paul Garneau 2003, published by Palgrave Macmillan

2. Figure 11.1 An anatomy of the football marketing product Source: Barn and Baines (1998)

3. Instructors Manual to support Contemporary Strategic Marketing, © Ross Brennan, Paul Baines and Paul Garneau 2003, published by Palgrave Macmillan Table 11.1 The football clubs marketing mix

4. Instructors Manual to support Contemporary Strategic Marketing, © Ross Brennan, Paul Baines and Paul Garneau 2003, published by Palgrave Macmillan Figure 11.2 An anatomy of the political product

5. Instructors Manual to support Contemporary Strategic Marketing, © Ross Brennan, Paul Baines and Paul Garneau 2003, published by Palgrave Macmillan Table 11.2 The political partys marketing mix

6. Instructors Manual to support Contemporary Strategic Marketing, © Ross Brennan, Paul Baines and Paul Garneau 2003, published by Palgrave Macmillan Table 11.3 Impact of brand management factors on football clubs, political parties and commercial mass consumer services organisations

7. Instructors Manual to support Contemporary Strategic Marketing, © Ross Brennan, Paul Baines and Paul Garneau 2003, published by Palgrave Macmillan Figure 11.3 Publics of a political party Source: Adapted from Kotler and Kotler (1981)

8. Instructors Manual to support Contemporary Strategic Marketing, © Ross Brennan, Paul Baines and Paul Garneau 2003, published by Palgrave Macmillan Figure 11.4 Publics of a football club

9. Instructors Manual to support Contemporary Strategic Marketing, © Ross Brennan, Paul Baines and Paul Garneau 2003, published by Palgrave Macmillan Figure 11.5 Primary use for mass media: distribution/communication continuum

10. Instructors Manual to support Contemporary Strategic Marketing, © Ross Brennan, Paul Baines and Paul Garneau 2003, published by Palgrave Macmillan Figure 11.6 The political relationship pyramid

11. Instructors Manual to support Contemporary Strategic Marketing, © Ross Brennan, Paul Baines and Paul Garneau 2003, published by Palgrave Macmillan Figure 11.7 The football relationship pyramid