1. Future Media & Technology, Journalism BBC MMVIII Preparing for the Olympics in 2012 Metadata, tagging and RDF James Howard, Executive Product Manager Silver Oliver, Senior Data Architect

2. Future Media & Technology, Journalism BBC MMVIII A bit of background

3. Future Media & Technology, Journalism BBC MMVIII The BBC Sport site is now 11 years old So where do we go now?

4. Future Media & Technology, Journalism BBC MMVIII Too many manually managed pages There were* approximately 320 manually managed indexes on the BBC sport site 150 or so in football 22 rugby clubs 30 cricket But we are missing some important ones: Competitions, FC Barcelona, Real Madrid, F1 teams and drivers all would have value from an audience and business perspective. *we have recently launched dynamically-aggregated football team pages

5. Future Media & Technology, Journalism BBC MMVIII Where do you start?

6. Winter Olympics 2010: An aggregated index for each top level sport (15)

7. South Africa: World Cup 2010

8. World Cup 2010: A page for every team, group and player.

9. USER EXPERIENCE ONTOLOGY CONTENT REPOSITORIES

10. We built an ontology for the World Cup - based on an event ontology

11. Tag

12. www.bbc.co.uk/worldcup

13. Group pages

14. bbc.co.uk/ontologies/sport

15. Challenges of working with RDF

16. Moving uris http://dbpedia.org/resource/stoat http://dbpedia.org/resource/ermine

17. Inference data disasters Reading dbpedia Reading town Reading admin populated place admin region Functional sameAs same

18. Temporal challenges USSRRussia Precedes StartsEndsStartsEnds

19. Managing your data

20. What does this all mean for London 2012?

21. London 2012 – to show every piece of live action

22. Knowledge and Learning

23. Questions?

24. Contact: james.howard@bbc.co.uk silver.oliver@bbc.co.uk

25. How do journalists tag content? Tagging Tool: known as Graffiti

26. Story structure

28. Graffiti