1. The Killer Presentation Format

2. How to Use This Deck
If you’re selling digital solutions in the local space, this slidedeck is the ultimate sales resource. Here’s how you use this framework:
Read the entire framework
Fill in gaps with knowledge that you already have for the target prospect
Customize this slidedeck with your branding
Use these slides to guide your presentation and document information that you collect
Close more deals.

3. Presenter Name
Job Title
Company Name

4. Proudly Prepared for _____________

5. Insights Strategy Performance Recommendations Resources
Set goals, explore research and assess the impact
on your business
Strategy
Review a customized marketing strategy designed
to meet your goals
Performance
Evaluate success measurements: key performance indicators (KPIs)
Recommendations
Clarify investments and required steps to get started
Resources
Summary of research, tactics, reporting & portfolio

6. Insights

7. Needs Analysis Ask key questions, for example:
In the 30 years that you’ve been in business, what is the thing that has made you successful?
What keeps your customers coming back?
Be willing to admit that there is nothing you can do to help a customer. If there isn’t a fit, that is a win too.
INSIGHTS

8. What We Heard From You Current State Objectives Desired State
What do you know about their current state? What are their current needs?
Demonstrate an understanding of the businesses objectives.
Where do they want to be in 3 months, 6 months or a year? What are you going to bring to the table to help them get to their desired state and meet those needs?
INSIGHTS

9. Goals
What are the prospects top goals? List them as you hear them, and reaffirm them:
INSIGHTS

10. Strategy

11. The New “Marketing Stack”
Advertising
Listings
Reputation
Social Marketing
Website / In Store
CRM / Loyalty
Do they know
about you?
Can they
find you?
Do they
trust you?
Do they
like you?
Will they
convert?
Will they
remain loyal?
The New “Marketing Stack”
STRATEGY

12. The Customer Journey
STRATEGY

13. The Customer Journey I’d like to have that. That looks cool.
Generate Interest
Awareness
I’d like to have that.
That looks cool.
I want to know more.
I needed one of those!
Interest & Awareness
Social / Search Advertising
/ Text Marketing
YouTube / Video Ads
Television
Billboard
Online display advertising
Newspaper / Magazine
Radio
Word of mouth
STRATEGY

14. The Customer Journey Auto dealers near me? Family lawyers in Austin?
Be Found & Stand Out
Awareness
Findability
Auto dealers near me?
Family lawyers in Austin?
Best tacos in Boston?
Top home builders?
Listings & Search
Organic Search
PPC
Maps
Directories
GPS
Apps
“Near me”
STRATEGY

15. The Customer Journey This business is popular!
Be Chosen
Awareness
Findability
Reputation
This business is popular!
They have a lot of reviews, from mostly satisfied customers
Research & Consideration
Customer Reviews
Blogs & Articles
Online Mentions
Social Media
Friends & Family
STRATEGY

16. It’s really easy to book an appointment
The Customer Journey
Make the Sale
Awareness
Findability
Reputation
Conversion
Purchase & Intent
Website
App
Online booking
Phone Call
In-store purchase
It’s really easy to book an appointment
STRATEGY

17. The Customer Journey Quick, skilled service.
Be Talked About
Awareness
Findability
Reputation
Conversion
Advocacy
Experience & Loyalty
Post-purchase expectations
vs. reality
Social Post
Loyalty Programs
Request a Review
Word of Mouth
Blog Articles
Quick, skilled service.
You should really check them out.
STRATEGY

18. It’s important to win in every stage.
STRATEGY

19. Marketing for the Competition
Business A
Awareness
Findability
Reputation
Conversion
Advocacy
Oye, some bad reviews...
this other business has 4.5 stars
Business B
Awareness
Findability
Reputation
Conversion
Advocacy
Here’s the kicker. Let’s say the consumer is making their way along the funnel for business A. They became interested after hearing a radio ad, then looked up that business online and found them but came across multiple negative reviews that hadn’t been responded to. This means they don’t trust you.
What does that consumer do? Well, since they’re already well into their research stage, it’s very likely that they’ll go directly to the next stage but with a competitor!
That means that business A’s marketing and advertising dollars pushed that consumer directly into the hands of their competition. And further down that funnel which increases the chance of a sale! A sale for the competitor!
STRATEGY

20. Marketing for the Competition
Business A
Awareness
Findability
Reputation
Business B
Awareness
Findability
Reputation
Conversion
Advocacy
Here’s the kicker. Let’s say the consumer is making their way along the funnel for business A. They became interested after hearing a radio ad, then looked up that business online and found them but came across multiple negative reviews that hadn’t been responded to. This means they don’t trust you.
What does that consumer do? Well, since they’re already well into their research stage, it’s very likely that they’ll go directly to the next stage but with a competitor! Business A’s marketing and advertising dollars pushed that consumer directly into the hands of their competition. And further down that funnel which increases the chance of a sale! A sale for the competitor!
STRATEGY

21. Performance

22. Here’s what we’re going to measure:

23. KPIs (Key Performance Indicators) Phone Calls Website Visitors
Form Fills & Inquiries
Social Engagement
PERFORMANCE

24. Performance Overview Transparency KPIs Insights
24/7 access to tools with personalized performance metrics.
KPIs
Custom tracking strategies to measure the metrics that impact your success.
Insights
Commentary into what’s working, what’s not and where to go from here.
PERFORMANCE

25. Notifications
PERFORMANCE

26. Recommendation Recommendation

27. Their Problems Meet Your Solutions
What problems can you solve for this client, and how do you plan on doing it?
RECOMMENDATION

28. Identify the Biggest Challenge
What was the piece that they grabbed on to? The “ahaa” moment
Solve this problem, and do it right out of the gate
RECOMMENDATION

29. Resources: Research

30. SEO Keyword Analysis How your SEO compares to the competition
RESOURCES: RESEARCH

31. SEO Ranking How your SEO Rank compares to the competition
RESOURCES: RESEARCH

32. Listing Rank How your Listing Rank compares to the competition
RESOURCES: RESEARCH

33. Reputation Rank How your Online Reviews compare to the competition
RESOURCES: RESEARCH

34. Website Performance: Desktop
How your Website compares to the competition
RESOURCES: RESEARCH

35. Google AdWords Top 5 Search Terms
RESOURCES: RESEARCH

36. Retargeting Analysis Marketing campaigns for previous website visitors
RESOURCES: RESEARCH

37. Resources: Tactics

38. Listings
Your business listings — business name, phone number, address, website — are a crucial element to your business success.
Consumers need to find you, on the web and in the streets!
We want to make sure you are found on the internet and your business name, address, phone number, and website are 100% accurate across the board! This is important because your SEO score is based on this accuracy and Google’s magic 3 or whatever they are calling it now, top of Google search is what I refer to it as, is based on accurate listing information and lots of reviews!
RESOURCES: TACTICS (LISTINGS)

39. Listings Need to Have Robust Data
Business Name
Street Address
Zip Code
State
Phone Number
Website
Business Category
Hours of Operation
Services
We want to make sure you are found on the internet and your business name, address, phone number, and website are 100% accurate across the board! This is important because your SEO score is based on this accuracy and Google’s magic 3 or whatever they are calling it now, top of Google search is what I refer to it as, is based on accurate listing information and lots of reviews!
RESOURCES: TACTICS (LISTINGS)

40. 300 Sources & Counting Service: Review Management
Here! To over 300 online sources.
These sources include not just directories and websites, but also navigation systems like Garmin and TomTom, Apple Maps, review sites, and even Facebook.
RESOURCES: TACTICS (REPUTATION)

41. 300 Sources & Counting Take it Offline1
I’m terribly sorry you had a negative experience at our hotel. We really pride ourselves in providing an exceptional guest experience. 2
This must be an isolated incident, as normally guests rave about their experience. In fact, we recently won a consumer choice award. 3
I’d love for you to call me so we can get to the bottom of this. My name is Amy and I’m the Guest Services Director—here’s my personal cell, Please call me!
Here! To over 300 online sources.
These sources include not just directories and websites, but also navigation systems like Garmin and TomTom, Apple Maps, review sites, and even Facebook.
RESOURCES: TACTICS (REPUTATION)

42. 300 Sources & Counting Email Alerts
Send notifications to up to six people in your management team.
Here! To over 300 online sources.
These sources include not just directories and websites, but also navigation systems like Garmin and TomTom, Apple Maps, review sites, and even Facebook.
RESOURCES: TACTICS (REPUTATION)

43. Resources: Reporting (Vendasta)

44. Digital Advertising ROI
RESOURCES: REPORTING

45. Executive Report: Listings Provided Monthly & Weekly
RESOURCES: REPORTING

46. Executive Report: Reputation Provided Monthly & Weekly
RESOURCES: REPORTING

47. Executive Report: Social Provided Monthly & Weekly
RESOURCES: REPORTING

48. Investment Summary $2500/mo Plus Video One Time $999
Listing Solution
Data providers, 40 sites, monthly updates of rich data
Reputation Management / Customer Voice
Respond to every review, solicit feedback monthly
SEO 10 Keywords (Monthly)
One Website
Zenreach (Wifi)
For showroom to collect audience data
Visual Visitor
for website, to collect viewers data
Retargeting Campaign
Advertising to website traffic
Display campaign (300x250 ad size)
90 day audience list building tactic
Monthly strategy call with SR Marketing Specialist
$2500/mo
Plus Video One Time $999
INVESTMENT SUMMARY

49. COGs Summary $1250/mo Plus Video One Time $499 INVESTMENT SUMMARY
Listing Solution $65/mo
Reputation Management / Customer Voice $215/mo
SEO 10 Keywords (Monthly) $500/mo
Zenreach (Wifi) $250/mo
Visual Visitor $80/mo
Retargeting Campaign $140/mo
90 day audience list building tactic
Monthly strategy call with SR Marketing Specialist
$1250/mo
Plus Video One Time $499
INVESTMENT SUMMARY

50. Commision Calculator Annual Contract $30,499
Listing Solution $65/mo
Reputation Management / Customer Voice $215/mo
SEO 10 Keywords (Monthly) $500/mo
Zenreach $250/mo
Visual Visitor $80/mo
Retargeting Campaign $140/mo
90 day audience list building tactic
Monthly strategy call with SR Marketing Specialist
Annual Contract $30,499
Commission $1250/mo
Video One Time 20% Commission $499
Annual $’s in your pocket $3100
INVESTMENT SUMMARY

51. And Repeat.