1. Global Digital Divide The Keepmoat stadium, Doncaster The Keepmoat stadium, Doncaster Case study of a football stadium development on a greenfield site David Redfern

2. Global Digital Divide The Keepmoat stadium, Doncaster What this presentation covers A short case study of a football stadium to complement the article on the Emirates Stadium in G EOGRAPHY R EVIEW Vol. 27, No. 2. A different example of a sports-led development, this time on a greenfield site. An examination of how one development can feed another the Keepmoat stadium lies alongside a retail development Lakeside Village, Doncaster. The two developments have led to transport improvements a new link road now gives direct access to the M18 motorway, Junction 3. Smileus/Fotolia

3. Global Digital Divide The Keepmoat stadium, Doncaster Details of the stadium (1) Keepmoat Stadium is a multi-purpose sports stadium in Doncaster, England. It has a a capacity of 15,231 people. The stadium and the wider sports complex that surrounds it cost approximately £32 million to build. It is mainly used by Doncaster Rovers Football Club, but also by Doncaster Rugby League Club and Doncaster Rovers Belles Ladies Football Club. In June 2012 Doncaster Rovers FC secured a 99-year operating lease from Doncaster Metropolitan Borough Council to lead the management of the stadium complex with a view to improving operating results across the stadium sports partnership.

4. Global Digital Divide The Keepmoat stadium, Doncaster Details of the stadium (2) The stadium is sponsored under a long-term contract by Keepmoat, a company specialising in council housing. Keepmoat has the rights to the naming of the stadium. A mini-stadium beside the main stadium features a six-lane running track and a 500 seat stand. The mini stadium is used by Doncaster Rovers Belles, Doncaster Rovers reserves, Doncaster Athletics Club, Doncaster RLFC's academy team, and the Doncaster Mustangs American football team. Photograph on the next slide: Doncaster Rovers FC.

5. Global Digital Divide The Keepmoat stadium, Doncaster Lakeside retail village The Keepmoat Stadium Other sports facilities

6. Global Digital Divide The Keepmoat stadium, Doncaster Location of the stadium The stadium is next to Doncaster Lakeside, a 1990s leisure and business development 3 km to the southeast of Doncaster town centre. It is a key design element of the development is a 20-ha man-made lake on the site of a former airfield and refuse dump. The lake was completed in 2002. The lake not only provides an amenity but was also used as a resource to provide fill material to bring marshy land to the south above flood level. A major retail development, Doncaster Lakeside Village, has been built nearby.

7. Global Digital Divide The Keepmoat stadium, Doncaster map

8. Global Digital Divide The Keepmoat stadium, Doncaster Lakeside Village retail park Photographs: David Redfern

9. Global Digital Divide The Keepmoat stadium, Doncaster Lakeside Village retail park Extracts from the website: We've over 45 famous name stores offering up to 60% off, so you'll find a fantastic range of men's, women's and children's fashions and footwear plus gifts, homeware, cosmetics and accessories all at amazingly low prices. Lakeside Village is situated at Doncaster Lakeside, an exciting and fast growing development area just outside the town centre. Lakeside Village is excellently located about 2 miles from junction 3, M18. You can reach the M18 from the M1, M62 or A1. Ample FREE car parking is available at Lakeside Village with 950 car spaces and coach parking.

10. Global Digital Divide The Keepmoat stadium, Doncaster Lakeside Village retail park Photographs: David Redfern

11. Global Digital Divide The Keepmoat stadium, Doncaster Lakeside Village retail park Photographs: David Redfern