1. Combined Mobility as a Service
Einar Tufvesson

2. Goals, needs and opportunities
Accessibility in a sustainable society
Smarter use of the transport system
Match the individual needs – “simplify everyday life”
Innovation
Business opportunities
C MaaS – potential and effect?

3. Pilots & Implementation Effects & consequences
COMBINED MOBILITY AS A SERVICE IN SWEDEN
ROADMAP
Business & Tickets
Legislation & Policy
Pilots & Implementation
Effects & consequences
Coordination and collaboration in the MaaS ecosystem

4. Vinnova Sweden’s Innovation Agency
Ongoing Spacetime in Järfälla, Scania Go in Södertälje, Ubigo in Stockholm and Collaborative PT (rural)
Starting/ongoing LIMA/DenCity (Lindholmen/Göteborg) and Barkarby, Stockholm
Coming Demos in rural areas (KomILand, VTI rapport 986 – 2018)
ODIN Open Data In the Nordics

5. Energimyndigheten Swedish Energy Agency
”A Challenge from Sweden”
Sustainable mobility services based on personal transport needs
Increased supply and demand for MaaS
Sustainable business models
Resource efficient mobility
Fossil-free transport sector
Stockholm, Skåne, Västra Götaland, Östergötland och Gävleborg.
Actions/investments and bringing knowledge in the field

6. Samtrafiken & public transport authorities
Data, standards & Combined Mobility as a Service
Trafiklab 2.0, Single point of access for open PT data
Sunfleet Plus - Access to car and public transport throughout the country
Payment standard and tickets accessible for 3rd party sales
Customer survey on Combined Mobility (Intermetra)

7. Trafikverket Swedish Transport Administration
An enabler
Collaborate with others
Customizing infrastructure (esp. exchange/ transfer points)
Provides open data (Trafiklab 2.0)
Traffic flows and prioritization, “smart use”
Research, innovation and demos (Mistra SAMS, MOBEVI etc.)
The overall means of directing how we develop the Swedish transport system are the transport policy goals. Thy show the politically prioritised areas within the government transport policy. The goals are the starting point for Trafikverket’s work, and serve to guide the direction of our operations. The goals hall also serve as support in being able to inspire regional and local authority planning
Functional goal
The functional goal is about creating availability for travel and transportation. The structure, function and use of the transport system shall help to give everyone a fundamental availability with good quality and ease of use, and shall contribute to development strength throughout the country. At the same time, the transport system shall be characterised by equality, or in other words match equally the requirements of men and women with regard to transport.
Consideration goal
The consideration goal concerns safety, environment and health. These are important aspects that must be considered in connection with a sustainable transport system. The structure, function and use of the transport system shall be adapted to making sure that nobody is killed or seriously injured . It shall also contribute to the fulfilment of environmental quality goals and to improvements in health.

8. Challenges Transpacency an predictability for MaaS- entrepreneurs
Support to pre-commercial pilots
Building trust in changing ownership to service
Create trust with public actors that MaaS leads to sustainable transports (by science)
Policy innovation
Responsabilities, roles and business models

9. Recommendation Benchmarking, research and demos
– Business & Tickets
– Legislation & Policy
– Pilots & Implementation
– Effects & consequences
– Coordination and collaboration in the MaaS ecosystem
Learning and developing!

10. Thanks for your attention!
Einar Tufvesson Strategist
Tel: , Mobile:
Trafikverket, Stand C 04:48
Thanks for your attention!