1. © World Scout Bureau Inc. / • Design by WSB Geneva

2. The Challenge of Growth in Scouting Tool for analysis
By the World Scout Bureau, Communications and Partnership

3. Programme of the session

4. A Strategy for Growth

5. A Strategy for Growth

6. A Strategy for Growth

7. A Strategy for Growth

8. A Strategy for Growth

9. A Strategy for Growth

10. A Strategy for Growth

11. A Strategy for Growth

12. A Strategy for Growth

13. A Strategy for Growth

14. A Strategy for Growth

15. A Strategy for Growth

16. A Strategy for Growth

17. A Strategy for Growth

18. A Strategy for Growth

19. A Strategy for Growth

20. What does Growth mean for Scouting… ?

21. What Economics say about Growth?
Definition 1
An investment style that looks for stocks with strong earnings and/or revenue growth or growth potential.
Definition 2
Economic expansion as measured by any number of indicators such as GDP.

22. And for Scouting? Definition 1
An investment style that looks for stocks with strong earnings and/or revenue growth or growth potential.
Economic expansion as measured by any number of indicators such as GDP.

23. WOSM Constitution, Chap II, Art IV-2-b : “The purpose of WOSM is to foster the Scout Movement throughout the world by… facilitating its expansion and development”

24. Possible Growth Ingredients
Invest in
Quality
Expand
with
Quantity
Create
stock with
Equity
Programme
Membership
Brand

25. In which proportion? Invest in Quality Create stock with Equity
Expand
with
Quantity
Create stock with
Equity
Programme
Membership
Brand

26. In which proportion? Quality Equity Programme Membership Brand
Quantity
Quality
Equity
Programme
Membership
Brand

27. In which proportion? Quality Equity Programme Membership Brand
Quantity
Programme
Membership
Brand

28. What is the right balance?
Quality
Quantity
Equity
Programme
Membership
Brand

29. What comes first?

30. What comes first?
Quantity
Quality
Equity

31. Quality in Scouting

32. Quality in Scouting Better programme focused to youth needs
Personal progression
Youth involvement
Challenging opportunities
Social relevance
Leadership

33. Implementation of the Scout Method

34. Quantity & Membership

35. Quantity in Scouting How do we base the membership? Scout Promise?
Membership fee?
An activity during the year?
A specific number of activities during the year?
Number of people registered in a local group?
How to we get quantitative information?
Through a census?
Through a registration system?

36. Demographic trends

37. Demographic trends Age ranges Characteristics of youth
Adult volunteers
Age of joining
Age of leaving

38. Scout Movement’s demographic trends
Measurement of the variation of the membership
Particular age range in a certain geographical area
Youth membership since last youth programme review
Female or male membership
Recruitment after a change of image, a media campaign, a large event
Other factors affecting the demography:
External changes: Migration, perception of Scouting’s action, government’s national educational or youth policies
Internal changes: Structure of the association, governance, management style

39. Market Share & Penetration Rate

40. Potential Market Share
Scouting Membership ÷
Available Youth Population =
Penetration Rate
The penetration rate is conditioned by some questions
Is Scouting activity planning convenient for the families and their children?
Is the youth programme relevant to the children and families’ expectations?
Are the volunteers offering all guarantees for child protection and safety?

41. Trends affecting the image of Scouting

42. Image of Scouting External situation affecting the image Political
Cultural
Economical
Social
Technological
The image of the competitors
Sport clubs
Youth Clubs
Cultural activities,…

43. Trends affecting young people

44. Young people
Political: Democratical conditions for youth participation. National youth policy.
Economical: Youth unemployment, child labour, social exclusion
Social: Youth involvement, HIV/AIDS, housing, rural population moving to urban areas, migration
Cultural: Living conditions of ethnic, religious, social minorities
Technological: Use of the information and communication technologies
Environmental: social environment risks, urban violence

45. Trends affecting adults

46. Specific trends affecting volunteering
Political: State policies fostering volunteering and supporting civil society engagement
Economical: Financial capacity to dedicate time to voluntary activites vs. adult unemployment
Social: Recognition and promotion of volunteering

47. Action for growth…

48. Strategy for Growth Growth starts at the local level
Supported at national, regional and international levels
Connected with the strategy of the national scout organisation
Related to the quality of the youth programme, the membership quantity and the image of the Movement (brand equity)

49. Strategy for Growth
Quantity
Quality
Equity
Growth

50. The effects of growth…

51. The expected effects are…
Quality
Quantity
Equity
Better Scouting…
…For more
Young people…
???

52. The expected effects are…
Quality
Quantity
Equity
Better Scouting…
…For more
Young people…
… supported by a worldwide
recognised brand

53. Thank you. Ready to grow?
Thank you for your attention!

54. Thank you for your attention!
Communications & Partnerships
June 2018

55. Thank you for your attention!
The slideshows are produced by the Communications and Partnership Team of the World Scout Bureau as a digital abstract of Scout.Boom.Comm Concept and writing: Richard Amalvy Photos: Archives of the World Scout Bureau © World Scout Bureau, June All rights are reserved concerning the reproduction and translations for national scout organisations that are members of the World Organization of the Scout Movement. Credit is obligatory and must mention the source and the author.