1. Membership Recruitment
Kim Granados
NSPE Membership Director
Jen Summers
PSPE Executive Director
Daniel Cook, PE
PSPE Membership Chair

2. Increased Communication
NSPE Focus
New Family brand
38 out of 48
Single Price Point
$299
Improved technology
Database Upgrade
Database Access
Focused messaging
Champion
Guide
Advance
Unite
Message testing
Texas campaign
Increased Communication
Open Forum
Websites (8 of 12)
PE Matters state newsletters
PE Day

3. NSPE Focus

4. Recruitment
Recruitment Plan

5. Recruitment 2018-2019 Recruitment Plan
Tactic
Date
Audience(s)
General Message
3 s
Jan. 9 – Feb 18
Never members in database
Acquired lists
It’s a new year! Make sure you start it off right with NSPE. [Messages tailored by audience]
Discover resources tailored to the needs of Professional Engineers and gain access to expert advice as a member of NSPE. And, don’t miss this preview of EWeek!
EWeek is Feb. 17–23, discover events in your region, hosted by NSPE.
EWeek is around the corner! Join NSPE today to start connecting with peers from your region and around the country today!
Direct Mail Letter
Late February
Newly Licensed PEs
Congratulations on earning your PE license in Start 2019 off right with membership in NSPE.
“Care Packages” Flyers and handouts
Feb. 17–23
EWeek event participants
NSPE is the only national organization representing all licensed engineers. Learn more and join today.
Social Media
All Audiences with through Facebook and LinkedIn
 Discover resources tailored to the needs of Professional Engineers and gain access to expert advice as a member of NSPE.
NEW YEAR (January- February 2019)

6. Recruitment 2018-2019 Recruitment Plan Tactic Date Audience(s)
General Message
for State Society Use
Feb. 22
All audiences
EWeek has ended, but you know being a PE is a year-round commitment. Let NSPE help you achieve your professional goals
3 s
Feb 22
Never members in database
Acquired lists
 Advocacy focus on “Consumer Choice” attacks on licensed professionals and “Transparency Business” big brother tracking
Direct Mail Brochure
Late April
Lapsed Members
Recent PE passers
Join NSPE today to unlock access to a myriad of benefits and become a part of a respected, nationwide community.
BEYOND (MARCH - APRIL 2019)

7. Recruitment
Resources

8. Recruitment Chapter Best Practices Newly Licensed Ceremonies
Outreach at Universities
Offering valuable PDH opportunities
Chapter meetings where all current members bring a colleague

9. Retention NSPE MEMBER TOUCH POINTS FIRST YEAR 1 2 3 4 5 6 7 8 9 10 11
Join Online/Phone
Join via mail
Day
Communities s
Day 1
Day 3
Entered in Database
Welcome
Receipt
Entered in Database
Welcome
Receipt
Traditional “Retention”
Month 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Exit
survey
Monthly
NSPE benefits
PE Scope or PE Update
Daily begin day following entry
Daily Designs
Bi-Monthly touches:
PE magazine
*only printed piece we send regularly
*expire
from states PE
last issue
Notice
Call from
NSPE
staff
invoice
invoice
Paper
invoice
Seasonal touches:
New Year Holiday greeting
Announcement of new 15 free
Birthday greeting
Anniversary greeting
Not standardized:
* Welcome from state
* State newsletters
*Expire s from states
*Calls from state/chapter leaders
Occasional partner marketing pieces
Pearl
UPS
Bank of America CC
Expiration
Date
Membership is Terminated

10. Retention
Resources

11. Retention Resources Chapter Rosters
- Contact Jen Summers to have you set up with direct access to chapter rosters at nspe.org

12. Retention Chapter Best Practices
Board members make monthly calls (or send texts) to expiring members (we have examples of scripts)
Get members engaged
NSPE Open Forum (online knowledge sharing)
Attending chapter meetings
Responsibilities – leadership positions or small specific tasks
Member/non member rates at meetings

14. Retention Agenda PSPE Membership Focus Efforts
1/7/18
Retention
Agenda
PSPE Membership Focus Efforts
Increased Social Media and Information Presence
Resources Available to Chapters
PSPE Elevator Speeches
New Student Chapter Committee
Development of New Student Chapters
Student Chapter Development
Chapter Officers and Committees: To some degree, each Chapter has some leeway here. However, each Chapter should have a President, Vice President (and/or President-Elect), as well as a Board of Directors, a Secretary and a Treasurer. Committees are typically set by each Chapter, via their bylaws and the Chapter President. Your State Director should attend your Chapter Board meetings to remain familiar with Chapter goings on and to report to the State Board – as well as vice versa, reporting to the Chapter State activities, requests, and requirements.
Ethics:
PSPE is very concerned with ethical practice by PEs. Of course, core of ethical practice is included in the NSPE Code of Ethics. However, there are a plethora of nuances with respect to ethical practice. The PA Board of Registration for Engineers, Land Surveyors, and Geologists have the final say with respect to ethical practice. NSPE has, on hand, an attorney, Art Schwartz, who assists NPSE with assessing ethical practice questions brought the Society, both for NSPE and state PE societies.
Student Chapter Development: Many years ago, there were many PSPE student chapters. Unfortunately, that fell off; however, some such chapters – typically associated with Universities and colleges offering engineering curriculum and degrees – are coming to life. It is important to develop Student Chapters…explain why.

15. PSPE Recruitment Resources
1/7/18
Retention
PSPE Recruitment Resources
State Licensed Engineers
Chapter Officers and Committees: To some degree, each Chapter has some leeway here. However, each Chapter should have a President, Vice President (and/or President-Elect), as well as a Board of Directors, a Secretary and a Treasurer. Committees are typically set by each Chapter, via their bylaws and the Chapter President. Your State Director should attend your Chapter Board meetings to remain familiar with Chapter goings on and to report to the State Board – as well as vice versa, reporting to the Chapter State activities, requests, and requirements.
Ethics:
PSPE is very concerned with ethical practice by PEs. Of course, core of ethical practice is included in the NSPE Code of Ethics. However, there are a plethora of nuances with respect to ethical practice. The PA Board of Registration for Engineers, Land Surveyors, and Geologists have the final say with respect to ethical practice. NSPE has, on hand, an attorney, Art Schwartz, who assists NPSE with assessing ethical practice questions brought the Society, both for NSPE and state PE societies.
Student Chapter Development: Many years ago, there were many PSPE student chapters. Unfortunately, that fell off; however, some such chapters – typically associated with Universities and colleges offering engineering curriculum and degrees – are coming to life. It is important to develop Student Chapters…explain why.

16. PSPE Recruitment Resources
1/7/18
Retention
PSPE Recruitment Resources
State Licensed Engineers
Increased Social Media Presence
Chapter Officers and Committees: To some degree, each Chapter has some leeway here. However, each Chapter should have a President, Vice President (and/or President-Elect), as well as a Board of Directors, a Secretary and a Treasurer. Committees are typically set by each Chapter, via their bylaws and the Chapter President. Your State Director should attend your Chapter Board meetings to remain familiar with Chapter goings on and to report to the State Board – as well as vice versa, reporting to the Chapter State activities, requests, and requirements.
Ethics:
PSPE is very concerned with ethical practice by PEs. Of course, core of ethical practice is included in the NSPE Code of Ethics. However, there are a plethora of nuances with respect to ethical practice. The PA Board of Registration for Engineers, Land Surveyors, and Geologists have the final say with respect to ethical practice. NSPE has, on hand, an attorney, Art Schwartz, who assists NPSE with assessing ethical practice questions brought the Society, both for NSPE and state PE societies.
Student Chapter Development: Many years ago, there were many PSPE student chapters. Unfortunately, that fell off; however, some such chapters – typically associated with Universities and colleges offering engineering curriculum and degrees – are coming to life. It is important to develop Student Chapters…explain why.

17. PSPE Recruitment Resources
1/7/18
Retention
PSPE Recruitment Resources
State Licensed Engineers
Increased Social Media Presence
Resources Available to Chapters
Chapter Officers and Committees: To some degree, each Chapter has some leeway here. However, each Chapter should have a President, Vice President (and/or President-Elect), as well as a Board of Directors, a Secretary and a Treasurer. Committees are typically set by each Chapter, via their bylaws and the Chapter President. Your State Director should attend your Chapter Board meetings to remain familiar with Chapter goings on and to report to the State Board – as well as vice versa, reporting to the Chapter State activities, requests, and requirements.
Ethics:
PSPE is very concerned with ethical practice by PEs. Of course, core of ethical practice is included in the NSPE Code of Ethics. However, there are a plethora of nuances with respect to ethical practice. The PA Board of Registration for Engineers, Land Surveyors, and Geologists have the final say with respect to ethical practice. NSPE has, on hand, an attorney, Art Schwartz, who assists NPSE with assessing ethical practice questions brought the Society, both for NSPE and state PE societies.
Student Chapter Development: Many years ago, there were many PSPE student chapters. Unfortunately, that fell off; however, some such chapters – typically associated with Universities and colleges offering engineering curriculum and degrees – are coming to life. It is important to develop Student Chapters…explain why.

18. PSPE Elevator Speeches
1/7/18
Retention
PSPE Elevator Speeches
Chapter Officers and Committees: To some degree, each Chapter has some leeway here. However, each Chapter should have a President, Vice President (and/or President-Elect), as well as a Board of Directors, a Secretary and a Treasurer. Committees are typically set by each Chapter, via their bylaws and the Chapter President. Your State Director should attend your Chapter Board meetings to remain familiar with Chapter goings on and to report to the State Board – as well as vice versa, reporting to the Chapter State activities, requests, and requirements.
Ethics:
PSPE is very concerned with ethical practice by PEs. Of course, core of ethical practice is included in the NSPE Code of Ethics. However, there are a plethora of nuances with respect to ethical practice. The PA Board of Registration for Engineers, Land Surveyors, and Geologists have the final say with respect to ethical practice. NSPE has, on hand, an attorney, Art Schwartz, who assists NPSE with assessing ethical practice questions brought the Society, both for NSPE and state PE societies.
Student Chapter Development: Many years ago, there were many PSPE student chapters. Unfortunately, that fell off; however, some such chapters – typically associated with Universities and colleges offering engineering curriculum and degrees – are coming to life. It is important to develop Student Chapters…explain why.

19. New Student Chapter Committee
1/7/18
Retention
New Student Chapter Committee
PSPE is moving forward with the creation of a new Student Chapter Committee.
What the committee is
Provides a forum for the 4 state student chapters to collaborate on a statewide project
Provides additional leadership opportunity for a student member to provide a voice to the Board
Provides direction to the Board on younger engineers issues
Chapter Officers and Committees: To some degree, each Chapter has some leeway here. However, each Chapter should have a President, Vice President (and/or President-Elect), as well as a Board of Directors, a Secretary and a Treasurer. Committees are typically set by each Chapter, via their bylaws and the Chapter President. Your State Director should attend your Chapter Board meetings to remain familiar with Chapter goings on and to report to the State Board – as well as vice versa, reporting to the Chapter State activities, requests, and requirements.
Ethics:
PSPE is very concerned with ethical practice by PEs. Of course, core of ethical practice is included in the NSPE Code of Ethics. However, there are a plethora of nuances with respect to ethical practice. The PA Board of Registration for Engineers, Land Surveyors, and Geologists have the final say with respect to ethical practice. NSPE has, on hand, an attorney, Art Schwartz, who assists NPSE with assessing ethical practice questions brought the Society, both for NSPE and state PE societies.
Student Chapter Development: Many years ago, there were many PSPE student chapters. Unfortunately, that fell off; however, some such chapters – typically associated with Universities and colleges offering engineering curriculum and degrees – are coming to life. It is important to develop Student Chapters…explain why.

20. Student Chapter Development
1/7/18
Retention
Student Chapter Development
Goal of at least 5 additional student chapters by 2025
10 Universities to Approach
Western PA Student Chapters
How can chapters help?
Is there an engineering university in your region?
Do you know any of the Professors?
Are you willing to assist the University to Develop a Chapter?
Students are still eligible for free membership.
Chapter Officers and Committees: To some degree, each Chapter has some leeway here. However, each Chapter should have a President, Vice President (and/or President-Elect), as well as a Board of Directors, a Secretary and a Treasurer. Committees are typically set by each Chapter, via their bylaws and the Chapter President. Your State Director should attend your Chapter Board meetings to remain familiar with Chapter goings on and to report to the State Board – as well as vice versa, reporting to the Chapter State activities, requests, and requirements.
Ethics:
PSPE is very concerned with ethical practice by PEs. Of course, core of ethical practice is included in the NSPE Code of Ethics. However, there are a plethora of nuances with respect to ethical practice. The PA Board of Registration for Engineers, Land Surveyors, and Geologists have the final say with respect to ethical practice. NSPE has, on hand, an attorney, Art Schwartz, who assists NPSE with assessing ethical practice questions brought the Society, both for NSPE and state PE societies.
Student Chapter Development: Many years ago, there were many PSPE student chapters. Unfortunately, that fell off; however, some such chapters – typically associated with Universities and colleges offering engineering curriculum and degrees – are coming to life. It is important to develop Student Chapters…explain why.

21. Retention Open Discussion What is currently working for chapters?
1/7/18
Retention
Open Discussion
What is currently working for chapters?
Chapter Officers and Committees: To some degree, each Chapter has some leeway here. However, each Chapter should have a President, Vice President (and/or President-Elect), as well as a Board of Directors, a Secretary and a Treasurer. Committees are typically set by each Chapter, via their bylaws and the Chapter President. Your State Director should attend your Chapter Board meetings to remain familiar with Chapter goings on and to report to the State Board – as well as vice versa, reporting to the Chapter State activities, requests, and requirements.
Ethics:
PSPE is very concerned with ethical practice by PEs. Of course, core of ethical practice is included in the NSPE Code of Ethics. However, there are a plethora of nuances with respect to ethical practice. The PA Board of Registration for Engineers, Land Surveyors, and Geologists have the final say with respect to ethical practice. NSPE has, on hand, an attorney, Art Schwartz, who assists NPSE with assessing ethical practice questions brought the Society, both for NSPE and state PE societies.
Student Chapter Development: Many years ago, there were many PSPE student chapters. Unfortunately, that fell off; however, some such chapters – typically associated with Universities and colleges offering engineering curriculum and degrees – are coming to life. It is important to develop Student Chapters…explain why.

22. Retention Open Discussion What is currently working for chapters?
1/7/18
Retention
Open Discussion
What is currently working for chapters?
What are chapters struggling with?
Chapter Officers and Committees: To some degree, each Chapter has some leeway here. However, each Chapter should have a President, Vice President (and/or President-Elect), as well as a Board of Directors, a Secretary and a Treasurer. Committees are typically set by each Chapter, via their bylaws and the Chapter President. Your State Director should attend your Chapter Board meetings to remain familiar with Chapter goings on and to report to the State Board – as well as vice versa, reporting to the Chapter State activities, requests, and requirements.
Ethics:
PSPE is very concerned with ethical practice by PEs. Of course, core of ethical practice is included in the NSPE Code of Ethics. However, there are a plethora of nuances with respect to ethical practice. The PA Board of Registration for Engineers, Land Surveyors, and Geologists have the final say with respect to ethical practice. NSPE has, on hand, an attorney, Art Schwartz, who assists NPSE with assessing ethical practice questions brought the Society, both for NSPE and state PE societies.
Student Chapter Development: Many years ago, there were many PSPE student chapters. Unfortunately, that fell off; however, some such chapters – typically associated with Universities and colleges offering engineering curriculum and degrees – are coming to life. It is important to develop Student Chapters…explain why.

23. Retention Open Discussion What is currently working for chapters?
1/7/18
Retention
Open Discussion
What is currently working for chapters?
What are chapters struggling with?
How can NSPE and PSPE assist?
Chapter Officers and Committees: To some degree, each Chapter has some leeway here. However, each Chapter should have a President, Vice President (and/or President-Elect), as well as a Board of Directors, a Secretary and a Treasurer. Committees are typically set by each Chapter, via their bylaws and the Chapter President. Your State Director should attend your Chapter Board meetings to remain familiar with Chapter goings on and to report to the State Board – as well as vice versa, reporting to the Chapter State activities, requests, and requirements.
Ethics:
PSPE is very concerned with ethical practice by PEs. Of course, core of ethical practice is included in the NSPE Code of Ethics. However, there are a plethora of nuances with respect to ethical practice. The PA Board of Registration for Engineers, Land Surveyors, and Geologists have the final say with respect to ethical practice. NSPE has, on hand, an attorney, Art Schwartz, who assists NPSE with assessing ethical practice questions brought the Society, both for NSPE and state PE societies.
Student Chapter Development: Many years ago, there were many PSPE student chapters. Unfortunately, that fell off; however, some such chapters – typically associated with Universities and colleges offering engineering curriculum and degrees – are coming to life. It is important to develop Student Chapters…explain why.