1. Civility, Safety & Interaction Online
4/6/2019
Civility, Safety & Interaction Online
January 2019
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

2. Agenda Study Overview Themes for 2018 Evolution of the Study
The Risk Landscape
Anonymity & Familiarity of Perpetrators
The Pain of Online Risks

3. Study overview Why Who Where What When
4/6/2019
Study overview
Why
The goal of this research is to shine a spotlight on the dark side of online behavior. Monitor risks over time to people’s reputations, privacy, relationships and physical safety online and offline. Results will be used to inform narratives about how to stay safe and secure online.
Who
Internet users with quota groups for Adults ages 18-74, Teens ages 13-17
Worldwide total of 11,157 interviews. Sample size of 500 per country (N=250 for each quota group).
Sample was weighted 50% male, 50% female.
Where
22 countries:, Argentina, Belgium, Brazil, Canada, Chile, Colombia, France, Germany, Hungary, India, Ireland, Italy, Malaysia, Mexico, Peru, Russia, Singapore, South Africa, Turkey, Vietnam, United Kingdom, United States
What
Web-based survey methodology (CAWI)
Average survey length 12 minutes
Survey could be taken on a PC or mobile device
When
May 4 – May 31, 2018
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

4. Key research questions
4/6/2019
Key research questions
New
Which types of online risks are most common?
Do people think online risks are a big problem?
How much pain was inflicted by online risks?
Which groups or organizations are perceived to be most effective and have the greatest potential to keep people safe online?
Trends
Civility Index
Sources of risk
Consequences, Actions taken
Know where to find help
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

5. Themes for 2018

6. The State of Digital Civility in 2018
Good News
Microsoft’s Digital Civility Index (DCI) fell two points since driven by a widespread decline in Unwanted contact. Other online risks were essentially unchanged from Contributing to these declines were significant drops in DCI by a small set of countries led by the U.S. and Germany. Changes to the country lineup in 2018 had a small impact on these trends2. Teens were much more likely to seek help from parents and adults. When they needed help, a high percentage of teens knew where to find it.
Bad News
The number of respondents experiencing consequences from online risks increased this year while positive actions to address them fell. Four out of five Microsoft Digital Civility Challenge items declined. The pervasive presence of online risks inflicted widespread emotional, psychological and physical pain. At their mildest, online risks created annoyances that could be quickly ignored or forgotten. At their worst, online risks were severely painful and disabling generating a host of negative emotions and stress that persisted over time.
Trend based on the 20 countries common in 2017 & 2018
Canada, Singapore added in Australia, China & Japan removed.

7. There was a small improvement in the DCI
4/6/2019
There was a small improvement in the DCI
DCI improved two points YOY to 66%*
The improvement in the Microsoft Digital Civility Index (DCI) was due to a four-point drop in unwanted contact; other online risks essentially held steady from a year ago
The drop in unwanted contact was nearly universal across age, gender and geography
Respondents reported that family and friends’ exposure to online risks was down significantly (-5 points YOY) to 63%; similar to unwanted contact, the downward movement for this metric was remarkably consistent across geographies and demographic groups
DCI
DCI increases that were not significant: +3 Ireland, +2 Chile, South Africa, Malaysia
* Trend based on 20 countries common in 2017 & 2018
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

8. The nature of online risk types
4/6/2019
The nature of online risk types
Behavioral risk types were defined by bullying
Nearly everyone in this category experienced name-calling, purposeful embarrassment or other types of bullying
Unwanted contact was characterized by repeated attempts to make contact
More than four-in-10 people reported at least one form of unwanted contact that was repeated
Sexual risk types were driven by unwelcomed sexual imagery and messages
Receipt of unwanted sexual imagery or messages dominated this category; nearly four-in-10 had repeated unwanted attempts to start a romantic relationship - this behavior also featured prominently in the unwanted contact category
Hoaxes, scams or frauds types were led by false or misleading information
Fake news and internet hoaxes were the most common types of hoaxes, scams & frauds, far outpacing fake anti-virus scams
Incidence of risks in 2018
Unwanted
contact
Behavioral
Sexual
Hoaxes,
scams & frauds
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

9. 4/6/2019
Our social circles became more risky However, most risk exposure came from strangers and people we are less familiar with
Most perpetrators of risks were anonymous
62% of online risks were sourced from strangers and people known online only - about the same as the previous year
Uncivil behaviors increasingly unfolded within our inner social networks
Family and friends accounted for 28% of online risks, up 11 points YOY
There was a positive relationship between risk exposure and familiarity with the perpetrator; respondents who had met the perpetrator in real life were almost twice as likely to experience a risk
People were targeted based on their personal characteristics
People were targeted most often based on their gender, age or physical appearance
Family
Friends
Acquaintances
Strangers
Know online only
Co-workers, colleagues
11-point increase
*Added in 2018
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

10. The pain of online risks was widespread
4/6/2019
The pain of online risks was widespread
84% of those experiencing risks felt some pain
55% experienced moderate to severe pain including 8% who said their pain was unbearable (scored a 10)
Six-in-10 people said the risk happened at a single point in time vs. over time; half said they felt pain that lasted from a few days to pain they still feel today
Almost half worried the risk would happen again (extremely, very or somewhat worried)
More than four-in-10 indicated the pain affected other people.
The emotional and psychological pain varied by type of risk
The most painful risks were related to a person’s self- image: damage to reputation (personal & work), cyberbullying and discrimination; unsurprisingly, the pain from these risks was sustained over time
The least painful risks were sending unwanted sext messages, unwanted sexual attention and sexual solicitation; however, almost four-in-10 experienced at least one very painful risk in the sexual risk category
16%
No pain
29%
Mild
27%
Moderate
28%
Severe
Level of Pain
(Base: those who experienced a risk)
Mild pain that was tolerable or I was able to ignore, Moderate pain that hurt me, Severe pain that hurt the quality of my life, Unbearable pain that was mentally and physically disabling
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

11. Consequences were up; positive actions were down
4/6/2019
Consequences were up; positive actions were down
There was a widespread increase in consequences
The top five consequences all showed an increase from the prior year; loss of trust continued to be the most common consequence from online risks. Overall, 71% of respondents reported at least one consequence
Offline consequences were some of the most serious including loss of trust, increased stress and loss of sleep
One positive action held steady: 26% of respondents tried to be more constructive in their criticism of others
People were less likely to take positive actions
The decline in the Microsoft Digital Civility Challenge items mirrored the overall trend as respondents reported being less civil and constructive in their online interactions
Teens were more likely to reach out for help
Teens increasingly relied on parents (+32 YOY) for help with online risks; other adults (+19 YOY) also rose significantly as a helpful resource for teens
Top 5 Consequences
2018*
YOY p
Became less trusting of other people online
44% 3
Became less trusting of other people offline
32% 4
My life became more stressful
29%
Lost sleep
28%
Was less likely to participate in social media, blogs and forums
27%
Fewer positive actions taken
2018*
YOY p
I paused before replying to someone I disagreed with**
24% -5
I defended someone who was treated unsafe or uncivil online**
18% -4
I treated other people with dignity & respect**
15%
I used tighter privacy settings on social media
36% -3
I showed respect for other people’s POV**
16%
Hypotheses for positive actions dropping: 1) Increase in family & friends as sources of risks (i.e., more willing to be confrontational)
Statistically CI
* Trend based on 20 countries common in 2017 & 2018, *Digital Civility Challenge item
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

12. Millennials experienced the most risks
4/6/2019
Millennials experienced the most risks
Millennials had the highest DCI at 73%
Millennials (ages 18-34) experienced the highest rates of risk and their consequences; millennials reported experiencing the highest average number of risks and the fewest reporting that they had never experienced a risk
Unsurprisingly, stress and pain from online risks were highest for millennials
Millennials suffered the highest levels of losing trust online and offline, stress, lost sleep, depression or losing a friend; they worried the most that a risk would happen again compared to other age groups
Millennials were confident in their ability to handle risks
More than half of Millennials expressed strong confidence in their ability to handle risks and were the second most likely to take action in response to a risk after teens; however, 60% didn’t know or were unsure about where to find help and nearly half found it difficult to find help when needed. They also had the lowest percentage who believed their actions were effective in handling risks
Digital Civility Index
Avg number of risks
Consequences (any)
Moderate to Severe pain
Millennials – highest # of hours online per week
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

13. Risks were harder on girls than boys
4/6/2019
Risks were harder on girls than boys
Girls’ exposure and response to online risks was stronger than boys
The level of risk exposure and their consequences was higher for girls than boys; pain from risks was stronger and sustained longer. Compared to boys, incidents were more emotionally burdensome for girls and generated greater worry about them happening again
Although girls reported less confidence in dealing with risks, they took more actions following them, including blocking or unfriending the perpetrator, reducing the amount of information shared online, and they used tighter privacy settings on social media
Girls were more willing to reach out for help from a parent or an adult when faced with an online risk
For girls, risks were more likely gender-based
62% of girls reported that gender was the reason they were targeted for a risk compared to 39% for boys; the gap was highest for sexual and personal/intrusive risks
Digital Civility Index
Consequences
Negative emotions
Moderate-Severe pain
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

14. Most improved DCI: U.S., DE, BE & FR
4/6/2019
Most improved DCI: U.S., DE, BE & FR
Four countries contributed the most to lowering (and improving) DCI
The U.S. (-10), Germany (-8), France (-6) and Belgium (- 5) registered the largest gains in DCI; other countries saw smaller improvements, while no country registered a statistically significant increase
Improving DCI in the U.S. was broad based as all four risk categories experienced significant declines; Germany saw declines in personal/intrusive and behavioral risks. DCI gains in France and Belgium were narrow, confined to improvements in unwanted contact
Drops in unwanted contact (personal/intrusive risk) contributed strongly to falling DCI scores; most dramatically in Belgium (-12), U.S. (-10), Germany (-8) and France (-5). Mexico (-6) and Argentina (-5) experienced large drops in unwanted contact, but neither saw a significant change in its DCI YOY
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

15. Evolution of the 2018 Study 4/6/2019
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

16. Changes to the survey in 2018
Added: Canada, Singapore
Removed: Australia China, Japan
New risk added:
Unwanted sexual attention
Risk category drilldowns

17. The effect of changes in 2018 on DCI trends were small
4/6/2019
The effect of changes in 2018 on DCI trends were small
Country changes and the effect on DCI
Unwanted sexual attention added 3-points to the Sexual risk category
Unwanted sexual attention captured a new dimension of Sexual risks. It was the second highest ranked Sexual risk behind Unwanted sexting received.
Wave 2 DCI would have been 2 points higher w/o Australia, China and Japan
The 20 countries common to both Wave 2 and 3 showed a 2 point drop YOY.
DCI doesn’t change by adding CA & SG in Wave 3
Effect on DCI – Up: CA-60% vs. AU-55%, Flat: SG-63% vs. CH-62%, Down: JP-37%
Sexual risks - W2 = 31%, W2 w/o AU, CH, JP = 32%
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.
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18. The Risk Landscape in 2018 4/6/2019
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

19. Countries ranked by DCI: 1-11
Family & friends as a source of risks Pain – % moderate to severe
Worry - % risk will happen again
Country
DCI
YOY p
Family & friends
Pain
Worry
Global average -2
28%
55%
52%
1. U.K. -1
21%
48%
41%
2. U.S.
-10
22%
51%
49%
3. France -6
17%
45%
4. Belgium -5
27%
5. Germany -8
46%
6. Malaysia 2
26%
66%
70%
7. India
29%
75%
71%
8. Canada NA
25%
43%
9. Italy
60%
53%
10. Singapore
23%
11. Ireland 3
24%
50%
Global average: 66%
11. Ireland – 68%
1. U.K. – 50%
5. Germany – 57%
8. Canada – 60%
9. Italy – 62%
2. U.S. – 51%
4. Belgium – 56%
3. France – 52%
Above global avg.
6. Malaysia – 58%
7. India – 59%
10. Singapore – 63%

20. Countries ranked by DCI: 12-22
Family & friends as a source of risks Pain – % moderate to severe
Worry - % risk will happen again
Country
DCI
YOY p
Family & friends
Pain
Worry
Global average -2
28%
55%
52%
12. Mexico
43%
59%
57%
13. Brazil -1
23%
56%
77%
14. Turkey
58%
50%
15. Vietnam
20%
64%
70%
16. Hungary
11%
47%
39%
17. Colombia -4
46%
48%
18. Argentina
41%
53%
45%
19. Russia 8%
20. Chile 2
49%
21. South Africa
30%
61%
22. Peru 1
44%
Global average: 66%
19. Russia – 74%
16. Hungary – 72%
14. Turkey – 71%
12. Mexico – 69%
Above global avg.
15. Vietnam – 71%
17. Colombia – 72%
22. Peru – 79%
13. Brazil – 70%
18. Argentina – 74%
21. South Africa – 78%
20. Chile – 75%

21. Who was more likely to experience online risks?
4/6/2019
Who was more likely to experience online risks?
DCI %
Millennials
Generation X 66
Teens 63
Boomers 62
No one has ever treated me or people I know in an unsafe or civil manner online: Teens – 29%, Millennials – 25%, Gen X – 37%, Boomers – 47%
Why Millennials? Do more online, they share everything, overconfident
Teenage girls 66
Teenage boys
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

22. Lifetime exposure to risks fell two-points
Happened to me, family or friend
Happened to me
Happened to family or friend
Happened to me, family or friend
DCI
(happened to me)
Happened to family or friend
* Based to 20 countries common in 2017 & 2018
Q2: Which of these has ever happened to you or to a friend/family member ONLINE?

23. Unwanted contact declined
4/6/2019
Unwanted contact declined
Significant change
Intrusive risks
Unwanted contact
Hoaxes, scams & frauds
Discrimination
Misogyny
Terrorism recruiting
Hate speech
Behavioral risks
Treated mean
Trolling
Microaggression
Cyberbullying
Swatting
Online harassment
W1 CO: Unwanted contact 38% in 2018, -5%. Biggest drops since 2016: MX -12%, US -11%, BE -11%, DE -9%, SA -9%, FR – 8%, RU –8%
W1 CO: Discrimination up 2% adj. since %. Biggest increases since 2016: TU +7%, BR +6%, India +4%, DE +2%, UK +2%
* Based to 20 countries common in 2017 & 2018
Q2: Which of these has ever happened to you or to a friend/family member ONLINE?
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

24. Unwanted sexual attention added 3 points to the category
4/6/2019
Unwanted sexual attention added 3 points to the category
Sexual risks
Unwanted Sexting (any)
Unwanted sexual attention
Sexual solicitation
Sextortion
”Revenge porn”
Reputational risks
Damage to personal rep
Damage to work rep
Doxing
Without Unwanted sexual attention
Sexual W1 CO adj – 31, 30, 32
Unwanted sexting sent
Q2: Which of these has ever happened to you or to a friend/family member ONLINE?
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

25. Drilling down on risks Risk categories Drilldowns Unwanted contact
4/6/2019
Drilling down on risks
Unwanted contact
Hoaxes, scams &
frauds
Sexual risks
Behavioral risks
Risk categories
Drilldowns
Note: Reputational risks were not included in the drilldowns due to low incidence
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

26. The repeat nature of unwanted contact
Types of Unwanted contact %
I was contacted by someone I didn’t know to collect personal information 42
I was repeatedly asked by someone to socialize after I indicated I wasn’t interested or said no 36
I was asked inappropriate or personal questions by someone I did not know 33
I was repeatedly contacted through electronic means after I made clear the contact was unwelcome 32
I received offensive, confronting or obscene content 25
I received persistent unwelcomed efforts to develop a romantic or sexual relationship 21
Other types of unwanted contact 20
I was asked to do something that made me feel uncomfortable 14
42%
involved multiple attempts
Average number = 2.2
Q2.01. You mentioned that you had experienced incidents involving Unwanted Contact online in the past. Please choose which of the following TYPES of Unwanted Contact you have ever experienced.

27. Profile of unwanted contact
4/6/2019
Profile of unwanted contact
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28. 4/6/2019
Unwanted contact was higher for females & teens Exception: contact for the purposes of collecting personal information
Types of Unwanted contact
Male
Female
Adults
Teens
I was contacted by someone I didn't know to collect personal information
45%
39%
42%
I was repeatedly asked by someone to socialize after I indicated I wasn't interested or said no
29%
32%
41%
I was asked inappropriate or personal questions by someone I did not know
30%
36%
I was repeatedly contacted through electronic means after I made clear the contact was unwelcome
35%
33%
I received offensive, confronting or obscene content
23%
27%
24%
I received persistent unwelcomed efforts to develop a romantic or sexual relationship
17%
21%
20%
I was asked to do something that made me feel uncomfortable
12%
15%
16%
Other
22%
19%
Unwanted contact (any) by Teens, Millennials, GenX, Boomers: 72%, 67%, 67%, 72%
Statistically CI
Q2.01. You mentioned that you had experienced incidents involving Unwanted Contact online in the past. Please choose which of the following TYPES of Unwanted Contact you have ever experienced.
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

29. Unwanted contact All Latam countries scored above the global average
4/6/2019
Global average: 40%
1. Hungary – 53%
9. Italy – 42%
10. Mexico – 42%
4. Vietnam - 51%
6. Colombia – 50%
3. Peru – 51%
13. Brazil – 47%
2. South Africa – 52%
5. Chile – 51%
8. Argentina – 46%
Significantly above the global avg.
Types of Unwanted contact
Avg.
1. HU
2. SA
3. PE
4. VN
5. CL
6.CO
7. BR
8. AR
9. IT
10. MX
I was contacted by someone I didn't know to collect personal information
42%
52%
50%
48%
55%
44%
60%
46%
31%
41%
I was repeatedly asked by someone to socialize after I indicated I wasn't interested or said no
36%
47%
43%
37%
35%
I was asked inappropriate or personal questions by someone I did not know
33%
25%
32%
49%
26%
27%
I was repeatedly contacted through electronic means after I made clear the contact was unwelcome
23%
40%
30%
I received offensive, confronting or obscene content
17%
28%
13%
24%
I received persistent unwelcomed efforts to develop a romantic or sexual relationship
21%
11%
29%
15%
19%
I was asked to do something that made me feel uncomfortable
14% 8%
16%
12%
Other types of Unwanted contact
20%
22%
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

30. Bad information was the most common type of hoaxes, scams & frauds
Types of Hoaxes, scams & frauds %
Fake news 57
Internet hoaxes 50
Fake anti-virus scam 35
Phishing/Spoofing 29
Other types of hoaxes, scams and frauds 26
Internet auction/shopping fraud
Someone illegally accessed my accounts to collect personal information or impersonate me 21
Advanced fee fraud 18
Someone contacted me posing as a debt collector 15
Someone contacted me posing as a government official 14
Identity Theft 11
I was subject to an online dating scam 10
Ransomware 9
68% involved false or misleading information
Average number = 3.3
Q2.02. You mentioned that you had experienced Hoaxes, scams or frauds online in the past. Please choose which of the following TYPES of Hoaxes, scams or, frauds you have ever experienced.

31. Profile of hoaxes, scams & frauds
4/6/2019
Profile of hoaxes, scams & frauds
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

32. 4/6/2019
Fake news was higher among teens vs. adults Males reported greater exposure to hoaxes, scams & frauds than females
Types of Hoaxes, scams & frauds
Male
Female
Adults
Teens
Fake news
56%
59%
52%
65%
Internet hoaxes
48%
53%
43%
Fake anti-virus scam
37%
34%
32%
40%
Phishing/Spoofing
30%
28%
23%
Internet auction/shopping fraud
27%
24%
Someone illegally accessed my accounts to collect personal information or impersonate me
22%
20%
Advanced fee fraud
19%
16%
15%
Someone contacted me posing as a debt collector
17%
13%
14%
Someone contacted me posing as a government official
12%
Identity Theft
10%
11%
I was subject to an online dating scam 9%
Ransomware 7% 8%
Healthcare or health insurance fraud 6%
Other
26%
Statistically CI
Q2.01. You mentioned that you had experienced incidents involving Unwanted Contact online in the past. Please choose which of the following TYPES of Unwanted Contact you have ever experienced.
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

33. Hoaxes, scams & frauds Phishing and identify theft were significantly higher in Vietnam
4/6/2019
Global average: 28%
1. Russia – 52%
4. Ireland – 36%
9. Hungary – 30%
10. Mexico – 30%
6. Vietnam - 33%
8. Colombia – 32%
3. Peru – 36%
2. South Africa – 42%
5. Chile – 35%
7. Argentina – 32%
Significantly above the global avg.
Types of Hoaxes, scams & frauds
Avg.
1. RU
2. SA
3. PE
4. IE
5. CL
6. VN
7. AR
8. CO
9. HU
10. MX
Fake news
57%
54%
61%
62%
58%
64%
75%
67%
Internet hoaxes
50%
55%
63%
49%
45%
70%
65%
40%
59%
Fake anti-virus scam
35%
21%
44%
38%
48%
39%
36%
27%
34%
Phishing/Spoofing
29%
32%
22%
20%
41%
15%
26%
17%
Internet auction/shopping fraud
23%
31%
Someone accessed my accounts to collect information or impersonate me
14%
25%
Advanced fee fraud
18%
11% 8%
28%
Someone contacted me posing as a debt collector
16%
19%
13% 4%
Someone contacted me posing as a government official 9%
12%
10% 5% 1%
Identity Theft 6%
I was subject to an online dating scam 7%
Ransomware 0% 3%
Healthcare or health insurance fraud 2%
Other types of hoaxes, scams and frauds
30%
24%
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

34. Bullying typified the most common behavioral risks
Types of Behavioral risks %
Someone called me offensive names 51
Someone tried to embarrass me on purpose 38
Other types of bullying, harassment or abusive behavior 23
Someone posted false or misleading information about me online 22
Stalking 12
Someone made physical threats toward me
I was subject to unauthorized monitoring of my online activities or other types of electronic surveillance 11
I was harassed for a sustained period
I was threatened with manipulative and controlling behaviors 10
"Gaslighting" 5
57% involved some form of bullying
Average number = 2.0
Q2.03. You mentioned that you had experienced offensive behavior online in the past. Please choose which of the following TYPES of offensive behavior you have ever experienced.

35. Profile of behavioral risks
4/6/2019
Profile of behavioral risks
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

36. 4/6/2019
Bullying was higher among teens vs. adults Attempts to embarrass another person and stalking were more common among females
Types of Behavioral risks
Male
Female
Adults
Teens
Someone called me offensive names
53%
49%
42%
57%
Someone tried to embarrass me on purpose
36%
40%
33%
Someone posted false or misleading information about me online
22%
23%
20%
Stalking
10%
15%
13%
12%
Someone made physical threats toward me
14%
11%
I was subject to unauthorized monitoring of my online activities or other types of electronic surveillance 9%
I was harassed for a sustained period
I was threatened with manipulative and controlling behaviors
"Gaslighting" 5% 6% 4%
Other types of bullying, harassment or abusive behavior
25%
28%
Statistically CI
Q2.01. You mentioned that you had experienced incidents involving Unwanted Contact online in the past. Please choose which of the following TYPES of Unwanted Contact you have ever experienced.
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

37. Behavioral risks Offensive name calling was significantly higher in Russia and Ireland Vietnam suffered from high levels of posting false information and unauthorized electronic surveillance
4/6/2019
Global average: 40%
1. Russia – 58%
6. Ireland – 45%
10. Canada – 42%
4. Hungary – 47%
2. Turkey – 55%
7. Vietnam - 44%
5. Malaysia - 46%
8. Peru – 43%
9. Brazil – 42%
3. South Africa – 52%
11. Argentina – 39%
Significantly above the global avg.
Types of Behavioral risks
Avg.
1. RU
2. TU
3. SA
4. HU
5. MY
6. IE
7. VN
8. PE
9. BR
10. CA
11. AR
Someone called me offensive names
51%
71%
46%
56%
44%
45%
66%
43%
47%
49%
42%
Someone tried to embarrass me on purpose
38%
40%
23%
39%
41%
37%
48%
Someone posted false or misleading information about me online
22%
18%
25%
20%
Stalking
12% 5%
11%
15%
19%
14%
10%
17%
Someone made physical threats toward me
13% 7% 9%
16%
I was subject to unauthorized monitoring of my online activities or other types of electronic surveillance 8%
33% 4%
I was harassed for a sustained period 2% 6%
I was threatened with manipulative and controlling behaviors
"Gaslighting" 3% 1%
Other types of bullying, harassment or abusive behavior
21%
24%
28%
30%
Significantly higher: Vietnam – Surveillance, Hungary - Gaslighting
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

38. Unwanted sexual messages & images were most problematic
Types of Sexual risks %
I received unwanted sexual messages or images 67
I received persistent unwelcomed demands to develop a romantic or sexual relationship 36
I received an unwelcomed request for a sexual favor 33
I received an unwelcomed request to send intimate images of myself or others 32
Stalking 13
Other types of sexual harassment, unwanted or abusive behavior 12
I was subjected to online abuse of a sexual nature 9
Domestic/dating violence 8
I was subject to unwelcomed or inappropriate sexual conduct by one or more persons in my workplace 7
Someone viewed or recorded sexual imagery and/or sounds without my permission
Average number = 2.2
Q2.04. You mentioned that you had experienced Sexual risks online in the past. Please choose which of the following TYPES of Sexual risks you have experienced ever.

39. Profile of sexual risks
4/6/2019
Profile of sexual risks
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

40. Unwelcomed sexual advances were more common among females
4/6/2019
Unwelcomed sexual advances were more common among females
Types of Sexual risks
Male
Female
Adults
Teens
I received unwanted sexual messages or images
66%
68%
67%
I received persistent unwelcomed demands to develop a romantic or sexual relationship
32%
40%
37%
35%
I received an unwelcomed request for a sexual favor
30%
33%
I received an unwelcomed request to send intimate images of myself or others
27%
36%
26%
39%
Stalking
10%
16%
11%
I was subjected to online abuse of a sexual nature 7%
Domestic/dating violence 6% 8%
I was subject to unwelcomed or inappropriate sexual conduct by one or more persons in my workplace
Someone viewed or recorded sexual imagery and/or sounds without my permission 9%
Other types of sexual harassment, unwanted or abusive behavior
13%
14%
Statistically CI
Q2.01. You mentioned that you had experienced incidents involving Unwanted Contact online in the past. Please choose which of the following TYPES of Unwanted Contact you have ever experienced.
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

41. Sexual risks Latam countries ranked in five of the top six places
4/6/2019
Global average: 34%
11. Germany – 30%
10. Hungary – 34%
9. Turkey – 35%
5. Mexico – 43%
7. Vietnam - 39%
2. Colombia – 45%
1. Peru – 54%
8. Brazil – 38%
4. Chile – 44%
3. South Africa – 44%
6. Argentina – 40%
Significantly above the global avg.
Types of Sexual risks
Avg.
1. PE
2. CO
3. SA
4. CL
5. MX
6. AR
7. VN
8. BR
9. TU
10. HU
I received unwanted sexual messages or images
67%
64%
72%
78%
73%
66%
69%
60%
70%
I received persistent unwelcomed demands to develop a romantic or sexual relationship
36%
41%
42%
40%
44%
45%
22%
37%
38%
I received an unwelcomed request for a sexual favor
33%
34%
28%
27%
26%
24%
31%
I received an unwelcomed request to send intimate images of myself or others
32%
29%
46%
49%
30%
43%
10%
Stalking
13%
16%
23%
12% 9%
19%
14%
18% 7%
I was subjected to online abuse of a sexual nature 4% 6% 3%
11%
Domestic/dating violence 8%
I was subject to unwelcomed or inappropriate sexual conduct by one or more persons in my workplace 5%
15%
Someone viewed or recorded sexual imagery and/or sounds without my permission
Other types of sexual harassment, unwanted or abusive behavior
17%
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

42. Anonymity & Familiarity of Perpetrators

43. Average number of risks was 1.7x higher
4/6/2019
Anonymity increased as fewer people had met their perpetrator Average number of risks was higher among those who had met the perpetrator in the real world
Anonymity up 5 points in 2018
Average number of risks was 1.7x higher
Those who had met the perpetrator in real life had more consequences: 61% had 5 or more consequences vs. 39% who hadn’t met the perpetrator
Q5: Have you ever met the person(s) in real life who treated you in an unsafe or uncivil manner when you were online?
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

44. Family & friends increased 11 points
4/6/2019
Family & friends became a much bigger source of online risks Strangers continued to be the number one source of risks
Family
Friends
Acquaintances
Strangers
Know online only
Co-workers, colleagues
Family & friends increased 11 points
Q2a. Which types of people have, in the past treated you in an unsafe or uncivil manner online?
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

45. If someone met the perpetrator, it was most likely before the risk occurred Unwanted sexting sent and “Revenge porn” had the largest increases
Met perpetrator before risk
2018*
YOY p
(NET) Any
85% 9
Treated Mean
84% 12
Damage to personal rep
78% 1
Cyberbullying 3
Microaggression
77% 7
Damage to work rep
Online harassment
76% 13
Trolling
75% 8
"Revenge porn"
74% 21
Discrimination 5
Misogyny 6
Met perpetrator before risk
2018*
YOY p
Unwanted Sexting sent
74% 22
Terrorism recruiting
73% 10
Unwanted sexual attention na
Sextortion
72% 9
Hate speech 6
Sexual solicitation
69% 12
Unwanted Sexting rec.
68%
Unwanted contact
65% 14
Hoaxes, scams, frauds
64% 7
Swatting
63% 3
Doxing
61% 1
Statistically CI
* Based to 20 countries common in 2017 & 2018
Q5a: When did you meet the person in real life?

46. Reasons for being a target
4/6/2019
Reasons for being a target
Intrusive vs. Behavioral
It’s personal!
Sexual vs. Reputational
Teens reported higher levels than adults on most attributes including the top 5. Adults were higher on economic status, political views and occupation
Q5.8: Which items best describe the reason(s) why you believe you were the target of this online?
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

47. 4/6/2019
The consequences from online risks increased Seven in ten suffered at least one consequence
Consequences
2018*
YOY p
Became less trusting of other people online
44% 3
Became less trusting of other people offline
32% 4
My life became more stressful
29%
Lost sleep
28%
Was less likely to participate in social media, blogs and forums
27%
Tried to be more constructive in my criticism of other people
26%
Spent time and energy avoiding the offender
22% 5
Lost a friend
20% 1
Became depressed
Took out my frustration on another person
18% 2
Negatively affected my school performance
17%
Personal reputation was damaged
16%
Consequences
2018*
YOY p
Lost money
15% 1
Was bullied or harassed offline
14% 4
Witnesses to the incident tried to defend and help** na
Negatively affected my work performance
13% 3
Stopped communicating with another member of the family
12%
Intentionally spent less time at school
Had thoughts of suicide 9% 2
Was physically threatened offline
Took out my frustration on a co-worker or customer
Intentionally spent less time at work 8%
Was physically harmed offline 7%
Quit my job 5%
: Any = 67, (70, 71 adj. based on 20 countries the same in W2 & W3)
: Avg # of consequences = (3.0, 2.9, 4.3), 2016 w/o AU, CH adj. based on 20 countries the same in W2 & W3
* Trend based to 20 countries common in 2017 & 2018, ** new in 2018
Q9: ….Please tell us if any of the following has ever happened to you or to a friend/family member as a consequence of being treated uncivilly?
Statistically CI
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

48. Fewer people took positive actions in response to online risks
4/6/2019
Fewer people took positive actions in response to online risks
Actions taken
2018*
YOY p
Unfriended or blocked the person responsible**
50% na
Reduced the amount of personal information I share online
37% -2
I used tighter privacy settings on social media
36% -3
I stood up for myself
31% 1*
I paused before replying to someone I disagreed with online
24% -5
Reduced the amount of time I spent on social media
I spent less time online
22% 1
Stopped using or canceled some of my social media accounts
20%
I tried to remove or correct untrue information that someone posted about me**
19%
I defended someone who was treated unsafe or uncivil online
18% -4
I confronted the person or persons online
17%
Actions taken
2018*
YOY p
I showed respect for other people's point of view
16% -3
I treated the other person with dignity and respect
15% -4
I confronted the person or persons in real life
11% 1
I retaliated by being uncivil to the person who was uncivil to me 8% -1
Contacted a teacher or school administrator 7%
I contacted the police
I spent more time online 5%
Increased the amount of time I spent on social media 3%
Contacted a human resources representative
Another action 1%
Average number of actions taken
4.1
Avg. actions taken : 2.0, (Adj. 3.3, 4.1)
Asking for help (parents, adults) did not change from despite adding 9 new countries
“I defended someone who was treated unsafe or uncivil online” is very similar to the Civility challenge item “I stood up for someone else.”
Hypothesis for fewer positive actions: those who experienced a risk from family/friends, had the highest percentage who believed their actions were ineffective.
Statistically CI
* Trend based to 20 countries common in 2017 & 2018, ** new in 2018
Q12: Have you ever taken any of the following actions after you were treated in an unsafe or uncivil manner online?
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

49. There was a dramatic increase in teens seeking help
4/6/2019
There was a dramatic increase in teens seeking help
Actions taken (teens)
2018*
YOY p
Unfriended or blocked the person responsible
51% na
Asked my parents for help
42% 32
Reduced the amount of personal information I share online
37% -3
I used tighter privacy settings on social media
35% -6
I stood up for myself
33%
-2*
Asked for help from an adult
28% 19
Reduced the amount of time I spent on social media
25%
I paused before replying to someone I disagreed with online -5
I spent less time online
24%
I tried to remove or correct untrue information that someone posted about me
22%
I defended someone who was treated unsafe or uncivil online
Stopped using or canceled some of my social media accounts
21% -1
Actions taken (teens)
2018*
YOY p
I confronted the person or persons online
18% na
I showed respect for other people's point of view
16% -4
I treated the other person with dignity and respect
I confronted the person or persons in real life
14%
Contacted a teacher or school administrator
11% 1
I retaliated by being uncivil to the person who was uncivil to me 9% -1
I contacted the police 6%
I spent more time online 5%
Increased the amount of time I spent on social media 4%
Contacted a human resources representative 3%
Another action 1%
Average number of actions taken
4.6 2
Teenage girls were more likely to ask for help than boys: help from parents (44% vs. 37%), adults (29% vs. 26%)
* Trend based to 20 countries common in 2017 & 2018
Q12: Have you ever taken any of the following actions after you were treated in an unsafe or uncivil manner online?
Statistically CI
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

50. Respondents were more knowledgeable about where to find help
4/6/2019
Respondents were more knowledgeable about where to find help
Teens were much more knowledgeable than adults (60% vs. 37%)
Q10: How confident are you in your ability to manage uncivil behavior online?
Q11: If you need help, do you know where to get help to manage online risks or uncivil behavior online?
Q11a: How difficult was it to get help when you were treated in an unsafe or uncivil manner?
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

51. The Pain of Online Risks

52. 4/6/2019
Risks produced pain for over eight-in-ten respondents Nearly three-in-ten suffered severe or unbearable pain
Level of Pain (Base: those who experienced a risk)
84%
Experienced pain
16%
No pain
(0)
29%
Mild pain that was tolerable or I was able to ignore (1-3)
27%
Moderate pain that hurt me (4-6)
28%*
Severe pain that hurt the quality of my life (7-10)
*8% suffered unbearable pain (10) defined as pain that was mentally and physically disabling
Q5.1: How much emotional, psychological or physical pain did you suffer because of…
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

53. The most and least painful risks
4/6/2019
The most and least painful risks
(% Moderate to unbearable pain 4-10), (% Severe to unbearable pain 7-10)
Base: Incidences of risk
Most painful risks (minimum 5% incidence)
Least painful risks (minimum 5% incidence)
Damage to Personal rep
(74%, 41%)
Damage to Work rep
(71%, 45%)
Cyberbullying
(68%, 37%)
Unwanted sexting sent
(41%, 18%)
Unwanted sexual attention
(40%, 15%)
Sexual solicitation
(37%, 17%)
Discrimination
(66%, 32%)
Misogyny
(56%, 25%)
Online harassment
(51%, 23%)
Unwanted sexting received
(31%, 12%)
Trolling
(39%, 12%)
Hoaxes, scams & frauds
(36%, 13%)
High pain <5% incidence: Sextortion (2%, 5.7, 73%, 45%), Terrorism recruiting (1%, 5.0, 63%, 40%), Revenge porn (2%, 4.7, 59%, 37%)
APL - average pain level = 3.7
Q5.1: How much emotional, psychological or physical pain did you suffer because of…
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

54. Pain was prolonged for extended periods of time
4/6/2019
Pain was prolonged for extended periods of time
Four-in-ten risks were unresolved
Q5.2. Did this occur at a single point in time OR was it sustained over a period of time?
Q5.3. How long did the emotional, psychological or physical pain last from…
Q5.6. Was the problem resolved in a manner that brought the incident to a close?
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

55. Almost half were worried the risk would happen again
4/6/2019
Many were worried the risk would happen again Anger was the most common emotion evoked
Almost half were worried the risk would happen again
Q5.7. How much do you worry about this happening to you again?
Q5.5. Did the incident affect other people?
Q5.4. How did these experiences affect you? Did you feel…
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

56. Parents ranked highest on keeping people safer online
4/6/2019
Parents ranked highest on keeping people safer online
Effectiveness above average
Changed to potential and effective in 2018 from responsible and trust in 2017
Effectiveness
below average
Potential below average
Potential above average
8a: In your opinion, which group or organization has the greatest potential to keep individuals and families safer online?
8b: In your opinion, which group or organization is most effective at keeping individuals and families safer online?
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

57. Appendices

58. Online risk definitions
Intrusive Risks
Behavioral Risks
Sexual Risks
Reputational Risks
Unwanted Contact: Being personally contacted (by phone or in person) by someone who obtained your information online but without inviting them to contact you.
Treated Mean: Words or messages sent to another person online that are unkind, unfair or malicious.]
Online harassment: Threats or other offensive behavior (not sexual solicitation) sent online or posted online for others to see.
Unwanted Sexting Received: Received unwanted sexually explicit messages and imagery.
Doxing: The process of collecting and distributing or posting information about a person (e.g., name, age, , address, phone number, photographs, etc.) without their permission.
Hoaxes, Scams & Frauds The spreading of false rumors (e.g., chain letters), criminal attempts to obtain personal information often for monetary gain (e.g., phishing scams), malicious s disguised as someone you know (e.g. virus).]
Trolling: A deliberate act to make someone mad or angry using online or social media comments in a clever, but deceitful manner.
Microaggression: Casual insults made towards any marginalized group in society (e.g., religious or ethnic minorities, women, LGBT, people with disabilities, etc…).
Sexual solicitation: A person who requests to engage in sexual activities or sexual talk or to give personal sexual information that is unwanted.
Damage to Personal reputation: Damage or destruction to the image created of you through PERSONAL information you or others shared online in blogs, postings, pictures, tweets, videos, etc.
Hate Speech: speech that attacks a person or group based on gender, ethnic origin, religion, race, disability, or sexual orientation.
Misogyny : An expression or demonstration of dislike, contempt for, or ingrained prejudice against women
Cyberbullying: When the Internet, phones or other devices are used to send or post text, images, or video intended to hurt, embarrass or intimidate another person.
Unwanted Sexting Sent: I sent unwanted sexually explicit messages and imagery.
Damage to Professional/Work reputation: Damage or destruction to the image created of you through work information you or others shared online in blogs, postings, pictures, tweets, videos, etc.
Discrimination : A person who is discriminated against or excluded based on gender, ethnic origin, religion, race, disability, or sexual orientation
Terrorism recruiting: An attempt by a terrorist or terrorist organization to recruit a person for the purposes of causing harm.
Swatting: The act of deceiving emergency services (e.g., police, fire, medical) into sending an emergency response based on the false report of an ongoing critical incident or crime.
Sextortion: When someone threatens to distribute your private and sensitive material if you don’t provide them images of a sexual nature, sexual favors, or money. The perpetrator may also threaten to harm your friends or relatives by using information they have obtained from your electronic devices unless you comply with their demands.
Revenge pornography: A sexually explicit portrayal of one or more people distributed without their consent.
Unwanted sexual attention: unwelcomed sexually oriented teasing, joking or flirting online or via electronic means

59. DCI trends by country

60. Selected metrics by Country
Key metrics AR BE BR CA CL CO FR DE HU IN IE IT MY MX PE RU SG SA TU UK US VT
DCI
74%
56%
70%
60%
75%
72%
52%
57%
59%
68%
62%
58%
69%
79%
63%
78%
71%
50%
51%
Intrusive
67%
40%
49%
64%
47%
45%
65%
55%
39%
Behavioral
35%
42%
37%
23%
33%
36%
29%
46%
34%
43%
26%
44%
Sexual
27%
38%
24%
25%
30%
28%
54%
18%
20%
Reputational
19%
16%
12% 9%
14%
22%
21%
10% 6% 8%
32%
Pain (4-10)
53%
66%
48%
61%
Worry*
77%
41%
Gender Targeted*
Met person
31%
Consequences
76%
80%
Actions taken
92%
85%
93%
84%
95%
90%
88%
96%
94%
82%
81%
Confidence
Past wk./mo.*
* Worry – Extremely, very, somewhat worried the risk will happen again
Risk happened in the past week or month

61. Selected metrics by Age & Gender
Key metrics
13-17
18-34
35-49
> 50
Male
Female
Male adults
Female adults
Male teens
Female teens
DCI
63%
73%
66%
62%
65%
69%
67%
60%
Intrusive
52%
58%
56%
55%
57%
59%
50%
Behavioral
44%
46%
34%
24%
39%
41%
36%
Sexual
29%
35%
31%
37%
26%
33%
Reputational
17%
21%
13%
19%
16%
18%
Pain (4-10)
49%
48%
53%
64%
Worry*
47%
Gender Targeted*
51%
45%
38%
Met person
40%
43%
Consequences
70%
75%
71%
68%
Actions taken
93%
89%
88%
82%
92%
85%
91%
95%
Confidence
Past wk./mo.*
32%
30%
42%
* Worry – Extremely, very, somewhat worried the risk will happen again
Risk happened in the past week or month

62. 4/6/2019
Total
Highly painful risks had below average incidence Sextortion, Damage to personal or work reputation were the most painful risks
Below
Average risk
Above
average risk
Below
Average pain
Above average pain
8a: In your opinion, which group or organization is most responsible for keeping individuals and families safer online?
8b: In your opinion, which group or organization do you trust most to keep individuals and families safer online?
© 2014 Microsoft Corporation. All rights reserved. This material is provided for informational purposes only. Microsoft makes no warranties, express or implied.

63. Connect with us online! Microsoft.com/SaferOnline
Facebook.com/SaferOnline
Twitter.com/Safer_Online
Youtube.com/MSFTOnlineSafety