1. A Framework for Textual Analysis
Window – Go through the window into the world of the text. What do you learn about the world? What is the context, purpose and audience?
Frame – How is the text structured and composed?
Mirror – What is it telling you? What does it mean to you? What does it reveal about your assumptions and beliefs?

2. Window: What's being said (i.e. content, theme, ideas, context)?
Frame: How is it being said (i.e. stylistic devices, structural features)?
Mirror: So what (i.e. for what ends, purposes)?

3. Audience / purpose - Whom does the text target
Audience / purpose - Whom does the text target? What does the author wish to achieve through the text?
Content / theme - What is literally ‘happening’ in the text? What is it about? What are the main ideas of the text?
Structure - How is the text organized, literally (i.e. layout/formatting)? What kinds of structural elements of a particular text type do you see?
Stylistic devices - How does the author use language to convey a sentiment or message? What kinds of linguistic tools does he/she employ?
Tone / mood - How does the text make you and/or the target audience feel? Describe the atmosphere of the text.
Graphology Paradigm Graphosemantics Lexis Heteronormative Synthetic personalisation Alliteration Imperative Persuasive voice Foot in the door approach Polyvocal Compartmentalisation Subvert Gender binary
Each group take a question and answer it in as much detail as possible

4. Keywords and key questions
Graphology Graphosemantics Lexis Synthetic personalisation Alliteration Imperative Persuasive voice Foot in the door approach Polyvocal Compartmentalisation Subvert Gender binary Paradigm Heteronormative
Audience / purpose - Whom does the text target? What does the author wish to achieve through the text?
Content / theme - What is literally ‘happening’ in the text? What is it about? What are the main ideas of the text?
Structure - How is the text organized, literally (i.e. layout/formatting)? What kinds of structural elements of a particular text type do you see?
Stylistic devices - How does the author use language to convey a sentiment or message? What kinds of linguistic tools does he/she employ?
Tone / mood - How does the text make you and/or the target audience feel? Describe the atmosphere of the text.
Each group take a question and answer it in as much detail as possible

5. How could this be organised into an essay?
In brief, the teacher taught the class to begin with a pithy introductory paragraph, establishing text type, intended audiences, and intended purposes. Students should also ‘signpost’ their commentary. Thereafter, students should discuss significant contexts. In multimodal texts , students should write about the written mode, and then the visual mode. In discussing the visual mode, students should discuss the relationship this has with the written mode. To finish a commentary, it was recommended to students that they explicitly recognize that meaning is constructed and (potentially) contested; in so doing, students should suggest an alternative, oppositional reading to the text they have analyzed.

6. Comment on the use and effect of stylistic devices, such as synthetic personalisation and graphosemantics
How do you understand the purpose and provocative nature of this text?