1. Upgrading production, quality and marketing – fresh herbs- Georgia
Gilad Marek
FAO consultant- Agronomist,
May 4, 2018
Fresh herbs Growers workshop 17/5/18

2. Grower
Marketing
Logistics
standardization
Labs
Know-how
18 May 2015

3. Supporting services: Marketing- Export company Representation
Forecasts
Ordering
Logistics
Transportations
Cooling chain
Standardizations
Guidance
Certification
Labs
License to export
Residues
Know-How
Crop-optimization
Unique know-how
Improving profitability
18 May 2015

4. Growers responsibility in the process
18 May 2015

5. Growing according to standards
Certifications
Agriculture :
Sanitation
Food safety
Environment
workers rights
Residue & Lab
18 May 2015

6. Growing according to plans
Export company: seasonal program (general & per grower) Crop: time (month, week) & quantity
Growers plans: crop, variety, plot size, planting dates
Export company: Comment, update & approve the program
Grower: working upon program
18 May 2015

7. Supply according the market demands
Grower weekly forecast:
Growers weekly forecast
Export company: all clients demands
Ordering from the growers on daily base
Harvesting and supplying upon it (no storages)
Quantity Kg
Product
500
Chives
100
Mint
120
Dill 90
Coriander
Export company order for today:
Quantity Kg
Product 80
Chives 66
Mint 55
Dill
18 May 2015

8. Continuous supply capability
Plots planning:
Seasonal planning
Plans according to consumption (holydays)
Technical harvesting
Reacting to climate events
Detect quality early
18 May 2015

9. Transparency & sharing information
Report in real time :
regular agrotechnical operations (spraying, technical harvests)
quality, quantities, shortages
Working with software for agro-management
Sharing information and alerts about diseases, insects
Help to the other growers
Effective regional pest control
Responsibility creates good reputation
18 May 2015

10. Food safety Sanitation and sterilization
Field
Workers
Tools, plastics, glass, rubber bands
18 May 2015

11. Adopt and assimilate new knowledge
R&D
Field trails
Agronomists
Commercial companies corporation
Open days
18 May 2015

12. High quality & high yield
Georgia agriculture & economy
growers
Export company
investors
Agropark & pack house
Supporting industry
Reputation
Best quality
Minimal recalls
Accuracy
High sanitation standards
Profitability
18 May 2015

13. High quality- growers (example):
Light color:
Radiation managements (low radiation)
N, Fe2+
18 May 2015

14. High quality- growers (example2):
Product vitality
Irrigation management
Fertilization monitoring.
18 May 2015

15. High quality- growers (example3):
Quality damages - by pests and diseases
Monitoring
Soft protective treatments
Avoid marketing
Trap for monitoring
18 May 2015

16. Workers professionality
18 May 2015

17. Summary - What the grower should do to succeed as exporter?
Certifications
Work according to plans and forecasts
Advanced know-how, Innovation
Agro- responsibility
Knowledge and information sharing
18 May 2015

18. Thank you