1. The Art of Persuasive Writing

2. What is Argumentative Writing?
An argumentative essay is a writing piece meant to persuade someone to think the way you do. 

3. Forms of Persuasive Writing
Advertisements
Editorials
Speeches
Propaganda
Reviews
Blogs
Persuasive Essays

4. Forms of Persuasive Writing
Advertisements try to convince you to do or buy something.

5. Forms of Persuasive Writing
Editorials about current issues appear in newspapers and magazines, or on television, radio, and the internet.

6. Forms of Persuasive Writing
Persuasive speeches try to convince an audience to take action

7. Forms of Persuasive Writing
Propaganda is often about political issues, and usually includes emotionally charged appeals.
A campaign poster for Barack Obama and a billboard advertisement that was displayed on Interstate 35 between Dallas and Austin in Texas

8. Forms of Persuasive Writing
Reviews evaluate items like books or movies and state an opinion as to whether the product is worth the reader’s time and money.

9. Forms of Persuasive Writing
Blogs provide commentary on a particular topic, often combining text, images, and links to other blogs, web pages, and other media related to its topic. Blogs also allow readers to respond.

10. Forms of Persuasive Writing
Persuasive essays use logic, reason, and emotion to convince readers to join the writer in a certain point of view.

11. Elements of an Argument
1. Claim
2. Evidence
3. Counterclaim/Concession
4. Rebuttal/Refutation
5. Call to Action

12. Claim A statement affirming or denying something
The answer to the question “What are you trying to prove?” “What’s your point”
Your side

13. Evidence Evidence must be: Relevant: Fit with what is being discussed
Representative: Show BOTH sides of the issue
Sufficient: Have enough
Accurate : be true and current

14. COUNTER CLAIM / CONCESSION
Considers the opposite side
Argues against your claim
Turn against your argument to challenge it
Why would you do this???

15. REBUTTAL / REFUTATION Turn back to your original position
Responds to and refutes issues presented by the counterclaim
Explains why their side is wrong and your evidence proves that your side is right!
Acknowledge it, but show why it is less important

16. Elements of the Argument
Call to Action:
What does the author want the audience to do?

17. EXAMPLE
CLAIM: 7:30am is too early for school to start and it causes students to get lower grades because they can’t get enough sleep.
EVIDENCE: The human brain doesn’t fully develop until the age of 25 and students aged really should be getting at least 8-9 hours of sleep. With such an early start time in high schools, this is nearly impossible.
COUNTER CLAIM/CONCESSION: Some people might say that students should just go to bed earlier to ensure they get enough sleep and that many students are just up late hanging out with friends, or playing on their cell phones.
REBUTAL/REFUTATION: However, with the number of students who participate in after school activities, and with the amount of homework that is given, it is nearly impossible for students to get to bed early.
CALL TO ACTION: This is why I urge you to go and vote at the school board meeting to push back the start time to 9am.

18. NOW YOU TRY:
CLAIM: TEENAGERS SHOULD HAVE TO WAIT UNTIL THEY ARE 18 YEARS OLD TO GET THEIR DRIVER’S LICENSES TO REDUCE THE NUMBER OF CAR ACCIDENTS.
EVIDENCE:
COUNTERCLAIM:
REBUTTAL/REFUTATION:
CALL TO ACTION: