1. 设计思维-应用创新 第六课 期末考试的准备

2. 期末考试 时间： 7月14日 星期四 下午13:00–15:30 地点： Team 1-9 205教室 Team 10-18 教室
要求：
每个团队有12分钟的时间呈现团队项目，3分钟接受评委提问
PPT请于7月13日午夜之前发给teaching team,考试当天带一份copy来教室
所有团队请在12:50之前准时到达教室

3. 方案的原型与测试

5. STORY BOARDING
TAKE USERS THROUGH THE STORY FOR FEEDBAK AND CONCEPT IMPROVEMENT

6. START FINISH FINAL PRESENTATION STORYBOARD Team members and Agenda
1. Title Page
What you’re team focused on
2. Topic/Problem
Summary of what you learned with some details
3. Insights
The HMW Question
4. Reframed HMW
Describe the solution clearly
5. Solution Description
Why does the team like this idea?
6. Supporting Evidence
Share other options if appropriate
7. Options Analysis (optional)
What would be the next steps?
9. Recommendation and Close
Restate the HMW and Solution with evidence
8. Summarize
START
FINISH
Can be more than 1 slide
Should be more than 1 slide
Can be more than 1 slide

7. IBM Design Thinking Challenge
Presented by Team 2

8. How might IBM Leverage it’s sensor and processor technology to deliver solutions to the China’s Health Care Industry?

9. 1 in 6 Preventable Premature Deaths per day is caused by Air Pollution in China
China produces the largest number of Major Pollutants in the World
4,000 people die every day due to air pollution related causes
350, ,000 premature deaths each year due to negative health effects of air pollution
Most common Non-Communicable Diseases (NCD): Cardiovascular diseases, Respiratory illness and Site specific Cancers are not treated on a timely manner
NCD deaths could be Prevented through Early Detection and Intervention

10. No Clear Solution yet to address Pollution Effects and Earlier Detection Healthcare needs
Since 2013, Awareness and demand has increased for anti-pollution masks
Chinese shoppers spent CNY $870 million (USD $141 million) on Anti- pollution products like Face Masks and Air Purifiers in 2013 (TaoBao)
181% Increase in Mask Sales from 2012 to 2013 (TaoBao)
Quality is Negligible between the most expensive face mask model, CNY $199 (USD $32.15), and the cheapest disposable mask CNY $1 (USD $0,15)
Less than 25% meet quality standards
In November 2015, the Air Quality in Beijing was measured 56 times over the levels considered safe by the World Health Organization

11. How might IBM Leverage it’s sensor technology to help people in high air pollution environments live healthier lives?

12. Breath Harmony A System for Early Detection and Preventive Solutions
Introducing:
Breath Harmony
A System for Early Detection and Preventive Solutions
For Chinese Healthcare Needs

13. SmartMask: A New Way to Breath
Exhalation Sensor
Breath Testing
(Pollutants, Carcinogens,
Glucose, SpO2, CO2, OH)
Processing Unit
Data Processing, Storage and Communications.
Medicine/Aroma Delivery
High Pressure Canister
(Steroids, Aroma)
Body Signal Monitors
Pulse, Temperature
Air Filters/Sensors
External Particles Filtering
Air Quality Monitoring
Powered by

14. Extended Lifespan over Existing Alternatives
Why Use the SmartMask?
Improved Mechanism to Reduce Negative Health effects from Air Pollution
Non Invasive Mechanism to Collect/Monitor Users’ Medical Data for NCD Early Detection.
Preventive Health Care based on Personalized Data
Lower Healthcare Costs (Prevention vs. Treatment Cost)
Effective Delivery Mechanism for Inhaled Medications (e.g. Steroids for Asthma)
Extended Lifespan over Existing Alternatives

15. Docking Station: Healthy Breathing Habits
Pod Connector
Pod Power and Data
(Connection to Base Docking)
Mask Connector
Mask Charger – Data Transfer
Modular Mask Pod
Sterilization (UV Rays)
Sanitation (Aroma)
Usage Indicator (Personal)
Communication
Data Synchronization.
Option to Integrate with
Base Docking
Adjustable Touch LCD
Basic Weather and Environmental Information
Data Collection, Storage and

16. Why Use the Docking Station?
User-Friendly Interface for Users to access Environmental Information at a glance
Sterilization and Cleansing of SmartMask
Personalized Preventive Medical Care through User reminders for Device Usage
Integration with Smart Technologies (Mobile, IoT) for Optimal Effectiveness of SmartMask
Extensibility to Interact with other Home Health Care products using Existing Protocols
Recharge and Alternate Data Connection Port

17. How does Benefit from Breath Harmony
Building a Sustainable Business Model
Tech Hardware Sales: Strategic Partnership(s) with Key Manufacturer(s) to Develop Breath Harmony Healthcare Products (Customization, Add-Ons)
Leverage of Existing Product Lines into New Markets: CareInnovations
Big Data Collection: Personal Medical Data from Breath Harmony Users Processed by Intel’s Cloud-Based Aggregator (Intel’s R&D Innovations)
Sustainable Revenue Generation: Sale of Data Aggregation Services to HealthCare-related Parties (Clients).
Growing Healthcare Ecosystem = BIG DATA Analytics = BIG MONEY Opportunities

18. Q&A Section

19. Remember the presentation flow…
应用创新
Remember the presentation flow…
The Starting Point
Your Team’s Insights
Reframed HMW Question
Solution and Supporting Evidence and User Feedbacks