1. LSC 2903 Intercultural Intelligence
An Introduction to Intercultural Intelligence (ICI)
What is culture?
NS/ICI/DWC/Sept 2012

2. Layers of Culture 1) Seen Culture 2) Attitudes 3) Norms and Values
4) Beliefs

3. What is culture? Aspects that are visible, for example, clothes
Aspects that are invisible for example, our attitude to work.

4. What is Culture? Activity 1: Culture seen and Unseen
Culture Seen Unseen worksheet - Answer Key - AJ.docx

5. What is Culture? Activity 2: Video
In the movie My Big Fat Greek Wedding an American Greek woman and an American man are going to get married.
Vocabulary: Bunt a traditional American cake
with a hole in the middle.
Watch the clip where their families meet for the first time. Describe at least 3 seen and 3 unseen aspects of both cultures. 7m 20s.
Consider: roles of men and women, roles of host and guest , personal space, definition of family, personal information, food, formal/informal, social etiquette.
..\Videos\Greek Wedding Seen Unseen Culture.wmv

6. In the World of the Past…
Reading
Writing
Math
The intelligences of traditional education were thought to be enough to help you advance in your career

7. The 7 Intelligences of Gardner
1) Verbal - the ability to use words 2) Visual - the ability to see things in your mind 3) Physical - the ability to use your body well 4) Musical - the ability to understand and use music 5) Mathematical & Logical - the ability to apply logic to systems and numbers 6) Intrapersonal - the ability to understand thoughts and feelings in yourself=self smarts 7) Interpersonal - the ability to relate well to others = people smarts Find your strength:
Howard gardner of harvard university’s research identified more in the last 10 – 15 years
Which ones do we traditionally teach and test?

8. The 7 Intelligences of Gardner
1) Verbal - the ability to use words 2) Visual - the ability to see things in your mind 3) Physical - the ability to use your body well 4) Musical - the ability to understand and use music 5) Mathematical & Logical - the ability to apply logic to systems and numbers 6) Intrapersonal - the ability to understand thoughts and feelings in yourself 7) Interpersonal - the ability to relate well to others, people smarts
Emotional
Intelligence
Marshmallow experiment with 4 year olds at Stanford – Daniel Goleman
Longitudinal study – showed that 10% who could resist were able to handle stress better, ; resist temptation, not get irritated as easily
Also did better on their SAT tests
Delayed gratification important aspect of emotional intelligence now becoming standard in leadership development

9. What Makes a Truly Successful “International” in the 21st Century?
Only Recently (last 10 Years) Gained Importance
Sufficient IQ Sufficient EI + Sufficient Experience
Is it enough?

10. Intercultural Bumps: Campaigns that failed due to a lack of cultural knowledge.

11. Intercultural Bumps
You wouldn’t want to take medicine to make you feel bad, would you?

12. The German Operations Manager
Very successful in his home country
Climbs the corporate ladder fast
Appointed to get operations off the ground China
Leaves for China
Home after 8 months………. 12 12

13. Inter-Cultural Intelligence (ICI)
The ability to create new cultural spaces to facilitate win- win solutions; by anticipating, correctly interpreting, and adjusting to the culturally defined behaviors of others
Use ICI to:
Improve communication
Build effective relationships across cultures
Adapt quickly to new cultural dynamics
Create long-term sustainable success

14. The Truly Successful International
Sufficient IQ Sufficient EI Sufficient Experience + Sufficient ICI
= Successful Manager!! 14 14

15. Without Inter-Cultural Intelligence
Expensive mistakes!
Good exaples: Airbus (bigger than Boeing) A380. Car collaboration such as Mitsubishi & Peugeot-Citroen on EV. 15 15

17. Cultural Critics
Cultural Critics are a liability. They cost businesses money and cause problems.
“WE are superior; THEY are inferior”
One’s own culture is experienced as the only “good” one
Other cultures are avoided by psychological and/or physical isolation

18. Cultural Learners
Cultural Learners are an asset . They help build companies.
One’s own culture is experienced as one of many different cultures.
Acceptance of other cultures does not mean agreement
Tend to be curious about and respectful towards cultural differences
One’s world view is expanded to include other ways of looking at the world.

19. Cultural Learners are an Asset
Result: high innovation, quick problem solving, information sharing, strong corporate culture, high trust, strong teams
Cultural Critics are a Liability
Result: damage control & fire fighting, fear and distrust, unstable teams, selective information sharing, weak corporate culture, low trust, high fear, low potential for globalization, low/slow innovation & problem solving 19

20. Being a Cultural Learner:
“The illiterate of the 21st century will not be those who cannot
read and write,
but the ones who cannot
learn, un-learn and re-learn.”
(Alvin Toffler)
‘ “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn." -Alvin Toffler ‘
‘…learn, unlearn, and relearn’ or ‘… learn, un-learn, and re-learn’
‘…ROI- Return On Investment- of…’ [unless the audience is expected to be business people] 20 20

21. God Grew Tired of Us 25,000 young men fled the war in Sudan
Walked for five years
U.S. invited 3,600 to live
in America.
What are the unseen cultural
beliefs?
Are these men cultural critics or
cultural learners? Why?
ICI Videos\God Grew Tired of Us.wmv 11m 30s