1. Branding, LinkedIn & Managing Your Online Presence
Presentation by Adam Schaffer,
Career Development Services

2. Who you are VS How You Are Perceived
Part of the reason I asked “Whats your purpose” instead of “whats your plan” is that we already know what your short term plan is…. To get a job. But being able to define who you are in terms of your long-term professional goals will not only help you reach those goals, but will help you be successful in the job market.
Many of you have heard the term Branding before, and one of the things I like to talk about here is this idea of balancing who you are with how you want to be perceived. Social media, especially LinkedIn is a great tool to reinforce how you want others to perceive you and what type of message you are conveying through your branding.
The power behind branding

3. “
Define brand… “
“Personal Brand is what people say about you when you leave the room.”
Jeff Bezos, Founder Amazon.com
“A brand is no longer what we tell the consumer it is -- it is what consumers tell each other it is.” – Scott Cook
“If people believe they share values with a company, they will stay loyal to the brand.” – Howard Schultz, CEO of Starbucks

4. Personal Branding
“People don’t buy what you do, they buy why you do it.” – Simon Sinek

5. Why Is Branding Important?
Organizations don’t just hire based on skills, they also hire based on who you are as a person: your why, your brand, your fit.

6. Did You Know…
78% of employers use social media during the recruitment process
Top three platforms used by employers: LinkedIn, Twitter, Facebook
All three platforms are used to vet candidates before and after an interview

7. 2013 & 2016 Jobvite Social Media Survey

8. How to use branding to your advantage:
Professional Social Media Presence
Career Success!
Effective,
Tailored Resume
Networking

9. Why Use LinkedIn?
I know all of you have LinkedIn, but how many of you actually had a complete profile prior to taking this class? Here’s a short video on the power of LinkedIn and why its so useful.

10. Build Your Personal Brand:
DEFINE IT
What is your desired sound bite? How do you want other people to describe you? Are you…
Create a professional, consistent “portrait” that captures the key words, skills, and abilities that employers should know about you.
Helping Society Through Education & Social Change
Marketing Aficionado
Talent Mobilizer and PR Consultant
Public Relations and Social Media Innovator
LinkedIn
Your Resume
Social Media, Blogs, Google, Twitter, Instagram, Pinterest

11. Build Your Personal Brand:
EARN IT
The top talent in your industry have experience, dedication, and grit
Never stop developing your skills and stay up-to-date on your industry
COMPLETE AN INTERNSHIP
Don’t be afraid to start at the bottom and hone your skills
PROMOTE IT
Be visible, be consistent, be helpful, be memorable.
Share your story!
NETWORK!

12. Developing your LinkedIn Profile:

13. Education Work Make sure School (s) are Linked (access to alumni)
Write out full degree
Include relevant courses, clubs, activities
Upload any media to show off your skills/accomplishments
Work
Make sure Companies are Linked (access to alumni)
Can be bullet point or short paragraph form
More casual tone than your resume; use of keywords
Avoid redundancy (if possible)
Upload any media to show off your skills / accomplishments

14. Developing your LinkedIn Profile:
Headline, Summary, and Skills

15. Successful Profiles

16. Crafting a Personalized Message
Hi Emily! I see you are a recent alumni from FGCU. I am currently a senior majoring in Communications with a concentration in PR. I’d love to connect and learn about your experiences job searching after you graduated. Thanks! -- Jackie

17. Let Recruiters Contact You!

18. Want big impact? Follow Companies and Join Groups
Try to comment, like, or publish posts every day!

19. Before The Job Search: Monitor Your Social Media Presence:
Rid yourself of embarassing posts
Evaluate your privacy settings
Control your image/brand
Ensure job application success

20. Google Yourself! Set up Google alerts to track new links / images
Delete, THEN Replace
How to remove images:

21. View Your Facebook, Twitter, and Instagram as Public:
Types of posts to remove:
Pictures of Alcohol / Drugs
Overuse of swear words
Complaining about a current or former job
Lying about sick days
Badmouthing colleagues / clients / industry
TMI / Inappropriate selfies

22. Rep’Nup: log in with your Facebook account, view inappropriate posts and images for FREE

23. Plan to review your social media 2-3 months in advance of your job search
*If removing images/URLs from Google, some requests only last 90 days.

24. Student & Alumni Resources

25. Thanks! ANY QUESTIONS? Career Development Services 239-590-7946