1. Career Progression Pathways Digital & Creative
Overview…
scientific and technical activities, suggesting that more than 4,000 new jobs may be created over the forecast period.
Liverpool City Region (LCR) is famous for music, fashion and culture, for digital media and video game heritage; BAFTA winning productions and Oscar-winning talent. Local companies deliver creative solutions for Disney, Sony, BBC, Virgin Media, Vodafone, LinkedIn, Nintendo, Microsoft, Google and Amazon. For the future: Supercomputing; Robotics; Virtual Reality; Artificial Intelligence.
Did you know within the Liverpool City Region…?
11,300 employed in Digital and Creative sector in around 2450 businesses – 95% of these business employ less than 10 people.
leading international facilities including the Hartree Centre and SciTech Daresbury
Digital and creative business groupings can be found at sites across the area such as Liverpool Science Park, Liverpool Innovation Park, Cotton Exchange and Baltic Triangle. The Liverpool City Region can offer low cost, purpose built workspace to attract new and growing businesses meaning that demand for skills will be high.
top ranked University research at University of Liverpool and Liverpool John Moores University
growing businesses specialising in games design and video, health informatics and computer aided design.
LCR workers are highly productive too. Liverpool led the UK in productivity growth between with a 34% increase. And according to the Tech Nation report in 2015, Liverpool had the UK’s second fastest growing collection of digital businesses, ahead of London and Manchester.
Digital infrastructure is being strengthened through national policy, and this means that Liverpool City Region will continue to be well placed to attract new businesses resulting in increased demand for skilled staff.
 Now for the technical stuff…
Will there be opportunities?
LCR is home to the transatlantic fibre optic telecommunications cable linking North America to Europe. LCR 4.0 is the name of the latest initiative looking to strengthen infrastructure connecting physical and digital assets – making us more attractive to business.
Over the period 2015 – 25 additional employment is forecast in information and communication activities, arts entertainment and recreation and with the addition of strong growth in professional
Marketing Assistant
Marketing assistants help to implement an organisation's marketing strategy. Supporting the marketing manager, marketing assistants draft press releases, update the website(s) and social media pages, plan events and provide administrative support.
Promotions support, digital assistant, comms assistant
Web Developer
The role is responsible for designing, coding and modifying websites, from layout to function and according to a client's specifications. Strive to create visually appealing sites that feature user-friendly design and clear navigation
Type setter, design output assistant, junior designer, trainee programmer
Graphic Designer
Graphic designers create visual concepts, by hand or using computer software, to communicate ideas that inspire, inform, or captivate consumers. They develop the overall layout and production design for advertisements, brochures, magazines, and corporate reports.
Web-designer, studio manager, CAD designer
Head of Creative
Creative directors plan advertising, oversee the creative process and give guidance to the creative people that work under them. They approve all work created by their staff and often work directly with clients to present that work
Design director, head of digital, digital & creative director, web director

2. Educational Level Example Qualification Typical Earnings / Role
Entry Level
Involves building basic knowledge and skills and is not geared towards specific occupations.
Entry Level Award, Certificate or Diploma
Entry Level English for speakers of other languages (ESOL)
Entry Level Essential or Functional Skills
Skills for Life
Level 1
Involves activities which mostly relate to everyday situations and may be linked to job competence.
First Certificate
GCSE grades 3, 2, 1 or grades D, E, F, G
Level 1 Award, Certificate or Diploma
Level 1 ESOL
Level 1 Essential or Functional Skills
Level 1 National Vocational Qualification (NVQ)
Music grades 1, 2 and 3
Level 2
Involves building knowledge and skills in relation to an area of work or subject area for many roles.
CSE grade 1
GCSE grades 9, 8, 7, 6, 5, 4 or grades A*-C
Intermediate Apprenticeship
Level 2 Award, Certificate or Diploma
Level 2 Essential or Functional Skills
Level 2 National Certificate or Diploma
Level 2 NVQ / Level 2 ESOL
Music Grades 4 and 5
O Level Grade A, B or C
Level 3
Involves obtaining detailed knowledge and skills. It is for people wishing to go to university, working on their own or supervising others.
A Level / AS Level
Access to Higher Education Diploma
Advanced Apprenticeship
Applied General
International Baccalaureate Diploma
Level 3 Award, Certificate or Diploma
Level 3 National Certificate or Diploma
Level 3 NVQ / Level 3 ESOL
Music Grades 6, 7 and 8
Tech Level
Level 4
For people working in technical and professional jobs and/or managing and developing others
Certificate of Higher Education (CertHE)
Higher Apprenticeship
Higher National Certificate (HNC)
Level 4 Award, Certificate or Diploma
Level 4 NVQ
Level 5
For people working as higher grade technicians, professionals or managers
Diploma of Higher Education
Foundation Degree
Higher National Diploma (HND)
Level 5 Award, Certificate or Diploma
Level 5 NVQ
Level 6
Involves the achievement of high level of professional knowledge and is for people working as knowledge based/management professionals
Degree Apprenticeship
Degree with Honours e.g. Batchelor of the Arts (BA) hons; Batchelor of Science (BSc) hons
Graduate Certificate or Graduate Diploma
Level 6 Award, Certificate or Diploma
Level 6 NVQ
Ordinary Degree without honours
Level 7
Integrated Master’s Degree e.g. Master of Engineering (MEng)
Level 7 Award, Certificate or Diploma
Level 7 NVQ
Master’s Degree eg MA or MSc
Postgraduate Certificate/Diploma
Postgraduate Certificate in Education PGCE
Level 8
Doctorate e.g. Doctor of Philosophy (PhD or DPhil)
Level 8 Award, Certificate or Diploma
Salaries starting from £12,000+
Salaries starting from £12,000+
Salaries starting from £14,000+
Salaries starting from £16,000+
Salaries starting from £18,000+
Salaries starting from £22,000+
Salaries starting from £25,000+
Salaries starting from £30,000+
Salaries starting from £35,000+
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