1. Advertising Media
PPT

2. Types of Media
Newspapers
Magazines
Internet web pages
PPT

3. Types of Media
Billboards
Telephone Directories
PPT

4. Types of Media
Radio
Television
PPT

5. Types of Media
Direct Mail
Hand bills
Display windows
PPT

6. Newspapers Advantages Can keep and refer to later Disadvantages
Print only and no sound
Newspaper subscribers is less
PPT

7. Magazines Advantages Can keep and refer to later
Covers wider subscriber population than newspapers
Disadvantages
Print only and no sound
PPT

8. Internet Web Pages Advantages Reaches a broad audience Disadvantages
Many people do not have computers
PPT

9. Billboards Advantages Work 24 hours a day and 7 days a week
Disadvantages
Customers have to go where the billboards are
PPT

10. Telephone Directories
Advantages
Help reach new people in area
Disadvantages
Not very helpful to long-time residents
PPT

11. Radio Advantages Sound and can be heard at home or in vehicles
Disadvantages
Cannot refer back to information such as telephone number or location
PPT

12. Television Advantages Large audience Can be seen in motion and heard
Disadvantages
Expensive
Must record to refer back to information such as telephone number or location
PPT

13. Direct Mail Advantages
Rather inexpensive for the number of potential customers
Can refer back to it later
Disadvantages
Considered “Junk Mail” and often discarded
PPT

14. Hand Bills (Flyers) Advantages Directed to a specific target group
Can refer back to it later
Disadvantages
Requires labor to distribute
May cause bad public relations if left as trash
PPT

15. Display Windows Advantages Remains for long period of time Low cost
Disadvantages
Customers have to go to where the window is
Require labor
Take up space in building
PPT