1. Desk Top Publishing

2. What advantages are there to a graphic designer of using DTP software to produce a graphic layout?
• Layer function can be used to overlap elements • Ease of editing • Images can be manipulated • Variety of fonts are available to try • Grid/guide tools can be used to enable accurate alignment of elements • Speed of production • Layouts and files can be sent long distances via , remote working and share with client • Wide range of colour schemes available • Access to a wide range of media • Layout would be more accurate

3. Have a look at the following DTP Poster…

4. How did the designer create Depth?
Overlapping of various elements
Drop shadow on the shoe graphic gives illusion of depth
Line under runner creates depth.

5. How did the designer create Dominance?
Focal point is created by large graphic of shoes
Bold and capitalised text
Blue gradient fill recedes and makes the graphic of the shoe more dominant
Red for text stand out

6. How did the designer create Bleed?
The line / flashbar runs off the edge of the advert
The line / flashbar overlaps the side / edge of the poster

7. How did the designer create Alignment?
End of “cheetah” aligns with top of dynamics making the whole title appear structured and organised
“Dynamics” is centre aligned above the runner and body text
Slogan is centre aligned above graphic of shoes
Runner is aligned with horizontal line
Text is left aligned to vertical line

8. The designer also used “Grid” and “Snap to Grid”, what are the benefits of this?
Makes it easy to position items accurately
Easy to create straight lines
Easier to align items accurately

9. The background has been removed from the image of the runner and of the shoes, what DTP feature can do this?
Fully Cropped
Crop

10. Describe why the graphic designer has used “fully crop” on these images?
It removes unneeded clutter from the final graphic
It allows the image of the runner to stand out more
It allows the blue flash bar/line to be place behind the runner
It allows text wrap the be used so the body text goes to the edge of the runner

11. Have a look at the following DTP Poster…

12. How did the designer create Unity?
Any relationship between:
Colour
Line
Shape
Typeface
Alignment
Positioning of elements

13. How did the designer use Line?
Layering of lines to create depth
Lines run parallel with website drawing attention
Physical connection between title and large logo
Leads eye across the page

14. How did the designer use Colour?
Harmonising colours in background: light and dark blue
Contrasting colours: orange in company name and blue in background
Receding colours in background making the advert appear bigger.

15. The designer also used guidelines, what are the advantages of using guidelines?
Aids alignment
Aids accuracy
Aids structure
Description of being moveable
Visibility can be turned on/off
Elements can be snapped to them
Can be bespoke to individual layouts or multiple layouts (master pages)

16. Vehicles were traditionally hand painted to include information about a company. Modern processes involve printing promotional graphics which then applied to a vehicle.
Traditional Painting Techniques
Modern Painting Techniques

17. What advantages are there to the client of modern printing techniques over traditional painting techniques?
More complex images can be produced
Larger range of colours
Easy to replace/renew
Faster application process
Accuracy of print
Repeatability