1. Connecting Arts and Communities
Joe Kvoriak

2. Joe Kvoriak
BFA in Acting, Wayne State University MFA in Theater Management, Wayne State University Marketing Director, Jewish Ensemble Theater Director of Events and Operations, Park Bar and Elizabeth Theater Director of Promotions and Recruitment, Wayne State University Performing Arts Coordinator, Canton Township

3. Session Learning Objective 1
Participants will be able to recognize two example communities that have leveraged artistic partners to create opportunities to engage and revitalize communities
Learning Activities/Assessments
Definition of Arts Impact (community and individual impact)
Discussion of two example communities
Discussion of potential benefits of arts to a community

4. Session Learning Objective 2
2. Participants will be able to identify potential local arts partners through the differences of an arts organization and a personal project Learning Activities/Assessments Identify the difference between an arts organization and a personal project

5. Session Learning Objective 3
3. Participants will be able to write a basic plan to produce a successful arts based community event through identifying purpose, alignment, and benefit. Learning Activities/Assessments Define purpose, alignment, and benefit Discuss if the examples are a personal project or an arts organization Complete the worksheet to describe a potential event that collaborates with a potential art partner through purpose, alignment, and benefit

6. What do we mean by “Arts Impact”?

7. What do we mean by “Arts Impact”?
Individual Impact vs. Community Impact
Princeton University

8. What do we mean by “Arts Impact”- Individual Mechanisms
Direct Involvement
Builds interpersonal ties and promotes volunteering, which improves health
Increases opportunities for self-expression and enjoyment
Reduces delinquency in high-risk youth
Increases sense of individual efficacy and self-esteem
Improves individuals’ sense of belonging or attachment to a community
Improves human capital: skills and creative abilities
Builds individual social networks
Enhances ability to work with others and communicate ideas

9. What do we mean by “Arts Impact”- Individual Mechanisms
Audience Participation
Increases opportunities for enjoyment
Relieves Stress
Increases cultural capital
Improves school performance
Increases tolerance of others

10. What do we mean by “Arts Impact”- Individual Mechanisms
Presence of Artists and Arts Organization & Institutions
Increases individual opportunity and propensity to be involved in the arts

11. What do we mean by “Arts Impact”- Community Mechanisms
Direct Involvement
Wages to paid employees
Increases sense of collective identity and efficacy
Builds social capital by getting involved by connecting organizations to each other and by giving participants experience in organizing and working with local governments and nonprofits

12. What do we mean by “Arts Impact”- Community Mechanisms
Audience Participation
People (esp. tourists/visitors) spend money on attending the arts and on local businesses. Further, local spending by these arts venues and patronized businesses has indirect multiplier effects.
Builds community identity and pride, leads to positive community norms, such as tolerance and free expression.
People come together who might not otherwise come into contact with each other.

13. What do we mean by “Arts Impact”- Community Mechanisms
Presence of Artists and Arts Organization & Institutions
Increases propensity of community members to participate in the arts
Increases attractiveness of area to tourists, businesses, people (esp. high skill workers) and investments
Fosters a “creative milieu” that spurs economic growth in creative industries
Greater likelihood of revitalization
Improves community image and status
Promotes neighborhood cultural diversity
Reduces neighborhood crime and delinquency

14. Pittsburgh, PA
Pittsburgh Cultural Trust -Led by Jack Heinz -Arts Promotion and Real Estate Developer that over sees over 3 Million Square Feet of Downtown Property -Realized they needed to buy ancillary buildings around the theaters as well -Commissioned Public Arts Projects and Parks in the neighborhood -Forefront of building a cultural district instead of just a center such as Lincoln Center or Kennedy Center. -Number of annual visitors doubled from 1 million to 2 million over the course of ten years from development to -Focus is balanced art “something for everyone”

15. East Franklin Creative Community Plan of Columbus Ohio

16. Discussion What impact do you see the arts making in your community?

17. Which Arts Organization do you choose?
So much to choose from so little time. -personal reference -application

18. Arts Organization vs. Personal Project
An Arts Organization will preferably have the following: -Board Members (or committee of leaders consisting of non conflicting relationships) -Registered 501(c)3 -Website, not counting a FB page (to refer people to) -Supporter Base (can tell you about their audience) -Product Knowledge (can tell you their mission and how they serve it) -Programming (or at least a plan for indefinite amount of time)

19. Discussion Why might you want these characteristics or qualities?

20. Three Qualities of a Successful Community Arts Event
Purpose-Their must be a reason the organization is part of the event; are they to entertain? To teach? To fill a gap in programming. Try to be as specific as possible. Alignment- The arts programming must make sense in the context of the event. Benefit- The purpose is the producing organization’s benefit for having the performing arts organization at the event, what’s the benefit for the group? Exposure isn’t always a benefit. There should be a direct benefit that you can count for the group.

21. Activity
Design an event (real or made up) incorporating a performing arts organization (real or made up) utilizing purpose, alignment, and benefit.