1. Camera Shots; Conventions; Describe; Target Audience
Let’s identify the target audience of both advertisements:
Age range
Gender
General Interests
Camera Shots; Conventions;
Describe; Target Audience

2. Why did the director do that? What is the effect on the audience?
Learning Goals
To know what is happening in the advertisement and what the advertisement is selling.
To understand why the director chose a specific camera shot.
To be able to analyze the possible effect a specific camera shot has on the target audience.
Camera Shots; Conventions;
Describe; Target Audience

3. Medium Shot Establishing Shot Medium long shot
To know basic camera shots and angles.
To understand how camera shots are used in music videos.
Medium Shot
Establishing Shot
Medium long shot

4. Medium shot Close up Long shot To know basic camera shots and angles.
To understand how camera shots are used in music videos.
Why do you think the director used that shot?
What does this shot show the audience?
Medium shot
Close up
Long shot

5. To know basic camera shots and angles.
To understand how camera shots are used in music videos.
Why do you think the director used that shot?
How would audience feel?
What do you think about her facial expression and lighting?
Close-up
Long shot
Medium long shot

6. Close-up Medium-close up Long shot
To know basic camera shots and angles.
To understand how camera shots are used in music videos.
Why do you think the director used that shot?
What would be the possible effect on the audience?
What is the genre of this music video? Why?
Close-up
Medium-close up
Long shot

7. To know basic camera shots and angles.
To understand how camera shots are used in music videos.
Why do you think the director used that shot?
Why do you think the audience would be attracted to this shot?
What is the genre of this music video? Why?
Long shot
Close-up
Extreme close up

8. High-Angle Long shot Medium Shot
To know basic camera shots and angles.
To understand how camera shots are used in music videos.
High-Angle
Long shot
Medium Shot
Why do you think the director used that shot?
Why do you think the audience would be attracted to this camera shot?

9. Over the shoulder shot High-angle Close up
To know basic camera shots and angles.
To understand how camera shots are used in music videos.
Why do you think the director used that shot?
Why do you think the audience would be attracted to this camera shot?
Over the shoulder shot
High-angle
Close up

10. Audience; Camera Shot/Angles; Effect; Evaluate
To be able to analyze the possible effect the camera shot/angle has on the audience.
Therefore, when you discuss the director’s intentions, you are writing about what he/she wanted to show. They want to promote the product band doing something.
The effect on the audience – you are evaluating the thoughts, feelings and/or reactions of the audience.
Audience; Camera Shot/Angles; Effect; Evaluate

11. Who’s confused right now?
To know basic camera shots and angles.
To understand how camera shots are used in music videos.
Who’s confused right now?
I can identify camera shots, and I’m starting to understand how camera shots are used.
I have no idea what’s going on. Help me, Adam!

12. Use the writing frames to complete the task...
Learning Goals
To know what is happening in the advertisement and what the advertisement is selling.
To understand why the director chose a specific camera shot.
To be able to analyze the possible effect a specific camera shot has on the target audience.
Camera Shots; Conventions;
Describe; Target Audience

13. I really do not understand...
This is what I think I understood from this lesson:
I’m getting it, but I’m a little unsure about...
I can move on, but could you go over... again? (I just need to make sure I get it.)
I really do not understand...
What does... mean?
I’m not ready to move on. I need you to go over...
I understand and learned in lesson that...
For the next lesson, I want to learn...
The thing that I know very well from this lesson is...