1. Marketing

2. Objectives To know what Marketing is and the role of Marketing.
To know the Marketing department
To understand market changes

3. What is Marketing?
Marketing is about anticipating and identifying the wants and needs of a target market of consumers, then satisfying those needs in order to make a profit
Means: Find people, find out what they need and sell it making as much money as possible!

4. Marketing Department
Can you add more details to your structure?

5. The Role of Marketing

6. Marketing Department Objectives

7. Why do customer spending patterns change?
Use the clues and write an example.

8. The power and importance of changing customer needs
What do we mean by the saying “Customer is King”?
Why have some markets become more competitive? Expand on the 3 reasons.
Globalisation
Transportation
Internet

9. How can businesses respond to changing spending patterns and increased competition?
Think of 4 things a successful business might do?