1. Digital Marketing Marketing Workshop 3

2. Benefits to Digital Marketing
Global Scale
Highly targeted
Relatively cheaper
Guaranteed ROI

3. Digital Marketing Mediums

4. Organic Marketing Direct Traffic SEO Social Media Inbound Marketing
Marketing

5. Paid Marketing Pay per click Display ads Video ads Social Media
Marketing

6. Search Engine Optimization (SEO)
Search queries
Influences relevance and popularity

7. Paid Search Company’s appearance at the top of the SERPs
Top 5 results generate most clicks
Accurate ROI
Specific targeting

8. Display Ads Images, audio, and videos
Ex: banner ad
Pro: flexibility, very customizable
Con: widely used, but widely ignored

9. Email Marketing Clear and concise call to action Whitelisting
Newsletters