1. ENTREPRENEURSHIP & Marketing Lesson 3

2. Groups: Gardening Pot Luca Ethan Stella Dog Toy Jaiden Trevor Savanah
Julia
App
Max
Mesha
Bronwyn
Mia
Vegan Products
Gabe
Austin
Kayley
Isabel
Math App
Patrick
Liz
Alexi
Nick

3. Taboo

4. Products: New food line with strictly vegan products
New form of technology to help organize & prioritize based on interests and hobbies and workload
Dog toy that strengths teeth (teething toy for puppies) but also has vitamins in it
New gardening pot that helps drain water better for potted plants
New online game that helps kids learn math quicker and with less difficulty

5. Review…

6. What is a market?

7. An actual place where demand and supply operate, and where buyers and sellers interact

8. What is a Target Market?
Target market is the “end consumer” to which the company wants to sell its products too.

9. What are different examples of a demographic segment?

10. Demographic Segmentation:
gender
Geography
FaMiLy SiZE
AGE
education
ETHNICITY
religion $

11. Can we sell our product/service to these segments all in the same way?

12. How do you analyze a market?
Trend
Rapid growth in global economy
Increase in the number of small and medium sized businesses
Rapid change & growth in the technology sector
Increasing use of contract labour
Opportunities for Entrepreneurs
Imports and exports
Political & economic climates is ripe to help support ENT
Growing opportunities to share experiences, pool resources and make referrals
Opportunities emerge in the areas of info tech, med tech, envt tech and commun. tech
Consulting practices with professionals who can work with a variety of clients
Opportunities for Enterprising People
More jobs for people with international experience
Increased employment opportunities for people who can multitask and approach every day creatively
Opportunity to learn and grow as new businesses develop & practices change
Opportunity to become self-employed while working for a large organization.

13. Research Time!