1. Social Venture Name (if applicable)
IMPACT CANVAS EOI triage tool: Please complete as best you can. Leave blank any areas you haven’t yet considered. Return to
Social Venture Name (if applicable)
01-Jan-2018
Iteration #x
1) WHY?
- What drives you personally to create change in this enterprise? - What is the market issue/problem?
- What is your solution/product? - Who is the customer and how much will it cost?
6) Brand Identity
- What is your ‘brand promise’ to customers - Have you got brand sheet, ie. Logos/fonts/colours/stationery set - What validation of your brand/logo have you had to date with customers/investors/partners
10) Go To Market Plan
- Have you identified your ‘low hanging fruit’/easy to win customers yet? - How will you market to them (lead generation)? - How would you evaluate customer engagement?
2) Gaps in The Market
- What is the market size? - Are there similar or complementary providers?
- Which providers could be partnered Vs which could be competitors? - Do you think any can be partnered?
4) Defensibility
- Have you taken steps to protect the business such as NDAs and MOU’s with potential partners/suppliers - Which other companies could most easily enter your market if they wanted to - Can this thing be patented
7) Cashflow
- What do you estimate the startup costs to be (if this idea needs startup funding?
- If the enterprise was grown to meet market needs, what do you expect the revenue would be? - If you achieved this revenue, what would the profit margins on this enterprise be? 10%? 50%? Less/more?
8) Team/Advisors
- Do you have someone with domain expertise in your team yet? Who?
- Do you have someone with sales/business development expertise in your team yet? Who?
- Do you have someone with operational/tech capability in your team yet? Who? - Do you have someone with finance/admin experience in your team yet? Who?
11) Risk Mitigation - If you’re seeking investment, have you considered how much money will be spent before revenue comes and over what timeframe? - If your revenue/sales assumptions aren’t met then have you considered a Plan B?
3) Core Validation - Has the idea been validated on the target customer? - Has an MVP (minimum viable product/pilot) been completed>
- How much time or money have you invested to date? - Has this idea changed since you came up with it?
5) Impact Metrics
- State your impact goal/mission clearly in few words - Have you incorporated/registered your company yet? And if so, what is the structure (eg for profit, not for profit) - What kinds of metrics are you using to measure social impact?
9) Investment
- Who are the current owners/board members (if applicable)? - Investment ask (what are you looking for? For collaborators? Coworking space? Seed investment?) - If looking for investment, then do you expect this amount will get you to the point the enterprise is making a profit/breaking even?
VALIDATION
EXECUTION
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