1. PowerPoint Wide screen template November 2016
Priority Health Marketing

2. Hello This is the only approved wide screen template for PowerPoint
Use this when 16:9 ratio is required (on Priority Health LCD screens, for example)
Templates can be downloaded from the brand guide at

3. FORMATTING
Text // Colors

4. Fonts and colors Arial is the only font to be used.
Use the “Priority Health Colors” color theme.
PRIMARY
SECONDARY
WEB LINKS ONLY

5. Text formats Title page Presentation title: 60 point, white
Capitalize the first word only, and any proper nouns
Sub-head: 30 point, italic
Presenter’s name: 20 point, italic

6. Text formats Content slides Slide title: 45 point, dark green
Text (text only slide): 30 point, grey
Text (text & image slide): 24 point, grey
Subhead: 24 point, bold, italic, dark green

7. Text formats Bulleted lists Solid dot is the only bullet style
A dash is used for secondary items only
Bullets are flush left, aligned to headline
Keep bullets short for easy readability
Do not make indented bullets smaller

8. Imagery // Charts // Graphs
VISUALS
Imagery // Charts // Graphs

9. Imagery Simple is better Icons are the preferred imagery
Icons are flat with no outlines or shadows
If a slide contains no text, the image completely fills the slide

10. Imagery Do not use copyrighted images
Approved icons are available at G:\Mktg\Shared_PH\~Brand Guide – SAVE\Approved Icons

11. ALWAYS KEEP VISUALS SIMPLE FOR EASY READABILITY BY THE AUDIENCE.

12. Charts and graphs Only use the Priority Health color theme
Do not use “Quick Styles”: No shadow, bevel, glow, reflection, etc.
Chart/Graph title is 14 point, all caps, grey

13. Charts and graphs Table formatting
Business category
Member count
Annual cost (avg.)
Annual cost (total)
Commercial
881
$78,870
$69,484,215
Medicare
2,670
$55,714
$148,755,416
Medicaid
409
$53,434
$21,854,500
To add a table, select “Insert > Table”
Choose layout option “Medium Style 3 – Accent 2”
Cell borders are 0.5 pt. and grey
The header row is green with white type, bold

14. Charts and graphs Table formatting
Title Row is aligned with the row below it
Columns are left aligned, data/numbers are center or right aligned
Select option for “Banded Rows”, and use “Total Row” for sums

15. Graphics
Use simple shapes to make content more interesting

16. Graphics Use SmartArt to add graphics
NOTE SMARTART AND GRAPHICS SHOULD NEVER HAVE A DROP SHADOW

17. Graphics This is an example of a 3-column layout
Use it for comparing three items
Or creating interest with multiple visuals

18. PRESENTATION LAYOUT
How to break it up

19. Basic structure Start with a Cover Slide (Ovals, Argyle or Geometric)
Use Section Breaks to divide the content (title is all caps, 50 point)
Use the Large Quote Slides throughout for emphasis
End with the Closing Slide

20. Content slides Keep bullets short
Add an important point using the layout “Text only with emphasis” and add your special point to the red section.
Text in the red box is in all caps
IMPORTANT POINT

21. Image only slide
Jennifer’s Benefits

22. Formatting images
Scale images using a corner dot only so the image is not distorted
To crop an image: double click the image and select the crop tool from the menu bar. Drag the corners to crop in on the image.

23. WHEN PRESENTING TO AN EXTERNAL AUDIENCE, CONTACT YOUR MARKETING CONSULTANT FOR SUPPORT.

24. Tips
Keep your audience engaged by using emphasis slides for section breaks and large quotes
Use icons to illustrate your point
Use simple shapes for visual interest

25. Tips
To print with slide numbers, go to Insert>Header and Footer>Notes and Handouts, select page number and click “apply to all”
SELECT “NOTES AND HANDOUTS”, NOT “SLIDE”

26. USING THE TEMPLATE

27. Adding slides
Do not copy and paste slides from other presentations unless they both use this template. Due to PowerPoint presets, your slide could reformat based on the other presentation defaults.

28. Adding slides
To add a slide, select “New Slide” and select a format (Text, Section Break, etc.)
To change the layout once your content is in (i.e. change from all text to text with a picture), select “Layout”