1. Social Learning (Observational Learning)
Module 17

2. Social/Observational Learning
learning by observing & watching others
model - person whose behavior the subject watches & imitates
modeling - process of observing & imitating a specific behavior
a cognitive process

3. Albert Bandura American psychologist
studied observational learning; focus: the consequences a model has on subjects
Bobo Doll experiments

4. Read “Albert Bandura and Observational Learning” (pgs 325 – 327) & complete your reading organizer
What was the Bobo doll experiment?
How did the children who watched the model behave?
What three (different) consequences did the model receive after behaving aggressively?
How did the three (different) consequences being delivered to the model impact the children’s behavior? Describe the impact for each of the three groups.

5. Bobo Doll Experiment

6. Bobo Doll Experiment
children watched an adult model show aggressive behavior toward a Bobo doll
three experimental conditions:
model was praised
model was punished
model received no consequences

7. Vicarious Learning
learning by seeing the consequence of another’s behavior

8. Modeling Requirements
Bandura’s 4 requirements for modeling to occur:
Attention: be aware of the behaviors of those around you
Retention: remember the behavior you witnessed
Ability to reproduce the behavior
Motivation: more likely to learn if the model is rewarded for behavior & if we like the model

9. Social Learning & Violence in the Media

10. Role Models Notebook Entry
Who are some positive role models in your life?
What makes these people positive role models?
List some people you do not consider to be positive role models.
What makes these people negative role models?
List the people that may look to you as a role model.
What positive qualities do you have that make you a positive role model for others?
What qualities would you like to improve upon to make yourself a better role model for others?

11. Antisocial & Prosocial Behavior
Antisocial behavior - negative, destructive unhelpful behavior
Prosocial behavior – positive, constructive, helpful behavior
both types can be modeled