1. M A R K E T O V E R V I E W

2. REACH

3. 65% 34m OF THE ADULT POPULATION CONSUME MAGAZINE MEDIA EACH MONTH
THAT’S
PEOPLE
Source: PAMCo Oct 2017 – Sep 2018

4. 23m ADULTS READ PRINT MAGAZINES EACH MONTH
Source: PAMCo Oct 2017 – Sep 2018

5. 24m ADULTS READ MAGAZINES ON DIGITAL DEVICES EACH MONTH
Source: PAMCo Oct 2017 – Sep 2018

6. 7m ADULTS READ MAGAZINES ON DESKTOP EACH MONTH
Source: PAMCo Oct 2017 – Sep 2018

7. ADULTS READ MAGAZINES ON A MOBILE DEVICE EACH MONTH
Source: PAMCo Oct 2017 – Sep 2018

8. ADULTS READ MAGAZINES ON TABLET EACH MONTH
Source: PAMCo Oct 2017 – Sep 2018

9. ADULTS READ MAGAZINES ON PHONE EACH MONTH
Source: PAMCo Oct 2017 – Sep 2018

10. MAGAZINE MEDIA MONTHLY REACH
Source: PAMCo Oct 2017 – Sep 2018

11. AUDIENCE

12. MAGAZINE MEDIA MONTHLY REACH BY age
millions
4.7
0.8
4.0
5.8
1.3
4.7
5.5
1.2
4.4
5.9
1.6
4.3
5.1
1.5
3.6
4.2
1.6
2.2
2.9
1.4
0.8
Source: PAMCo Oct 2017 – Sep 2018
GB adults 15+

13. MAGAZINE MEDIA MONTHLY REACH BY gender
millions
14.3
8.8
10.1
19.9
14.6
13.9
Source: PAMCo Oct 2017 – Sep 2018
GB adults 15+

14. MAGAZINE MEDIA MONTHLY REACH BY gender
Source: PAMCo Oct 2017 – Sep 2018

15. MAGAZINE MEDIA MONTHLY REACH BY social grade
millions
20.9
14.1
15.7
13.4
9.3
8.3
Source: PAMCo Oct 2017 – Sep 2018
GB adults 15+

16. MAGAZINE MEDIA MONTHLY REACH BY employment status
millions
15.2
9.7
11.5
4.7
3.3
3.6
7.8
6.5
3.6
2.6
1.2
2.3
1.0
0.6
0.8
Source: PAMCo Oct 2017 – Sep 2018
GB adults 15+

17. 64% OF MILLENIALS (18-34) CONSUME MAGAZINE MEDIA EACH MONTH 36% 53%
12%
48%
Source: PAMCo Oct 2017 – Sep 2018

18. 64% OF ABC1 MEN CONSUME MAGAZINE MEDIA EACH MONTH 39% 48% 19% 39%
Source: PAMCo Oct 2017 – Sep 2018

19. 79% OF ABC1 WOMEN CONSUME MAGAZINE MEDIA EACH MONTH 57% 59% 17% 52%
Source: PAMCo Oct 2017 – Sep 2018

20. 69% OF FAMILIES CONSUME MAGAZINE MEDIA EACH MONTH
(WITH CHILDREN IN HH)
CONSUME MAGAZINE MEDIA EACH MONTH
42%
57%
12%
52%
Source: PAMCo Oct 2017 – Sep 2018

21. AD SPEND

22. £776 million spent on magazines in 2017
SHARE OF UK ADVERTISING EXPENDITURE 2017
£22,191m
TOTAL AD SPEND
£776 million spent on magazines in 2017
Note: Data for newsbrands and magazine brands include print and digital revenues. TV data is based on spot advertising, broadcaster VOD, sponsorship, advertiser funded programming and product placement. Radio includes branded content. Internet pure play excludes online revenues from newsbrands, magazine brands, TV broadcasters and radio station websites. Individual channel totals do not add up to the total due to differing methodology used in the calculation of internet pureplay and digital revenues for newsbrands, magazine brands and broadcaster VOD.
Source: AA/WARC Expenditure Report, April 2018

23. SHARE OF UK DISPLAY ADVERTISING EXPENDITURE 2017
£14,391m
TOTAL AD SPEND
Note: Data for newsbrands and magazine brands include print and digital revenues. TV data is based on spot advertising, broadcaster VOD, sponsorship, advertiser funded programming and product placement. Radio includes branded content. Internet pure play excludes online revenues from newsbrands, magazine brands, TV broadcasters and radio station websites. Individual channel totals do not add up to the total due to differing methodology used in the calculation of internet pureplay and digital revenues for newsbrands, magazine brands and broadcaster VOD.
Source: AA/WARC Expenditure Report, April 2018

24. 1 3 4 5 CLOTHING + ACCESSORIES £70M COSMETICS + PERSONAL CARE £46M
HOUSEHOLD EQUIPMENT +DIY
£36M 4 5
LEISURE EQUIPMENT
£25M
MOTORS
£23M
Source: NMR January – December 2017

25. Top Magazine Advertisers1 6 11 16 2 7 12 17 3 8 13 18 4 9 14 19 5 10 15 20
Source: Nielsen AdDynamix

26. FORECAST (AA/warc)
Magazine media ad spend by platform 2015–2018
£m, Current prices
941
877
776
710
664
Source: Advertising Association/WARC Expenditure Report (November 2018 release)

27. CIRCULATION

28. AVERAGE EDITION CIRCULATION BY MARKET SECTOR (MILLIONS)
Source: ABC January – June 2018 (consumer titles)

29. GARDENING SECTOR CONTINUES TO SHOW STABILITY
+24%
+3% -
Source: ABC January – June 2018 (consumer titles)

30. NEWS AND CURRENT AFFAIRS CIRCULATION IS IN GOOD HEALTH WITH READERS LOOKING TO MAGAZINES FOR TRUSTED CONTENT
+29%
+11%
+8%
Source: ABC January – June 2018 (consumer titles)

31. HELLO! ACHIEVED A SALE OF MORE THAN 500K COPIES FOR THE FIRST SOUVENIR ISSUE OF THE ROYAL WEDDING
+7%
Circulation was up year on year driven by the royal wedding, the birth of Prince Louis and the engagement of Princess Eugenie to Jack Brooksbank
Source: ABC January – June 2018 (consumer titles)

32. LIFESTYLE & FASHION SECTOR IS SLIGHTLY DOWN BUT MONTHLIES PERFORM BETTER
+8%
+3%
+1%
Source: ABC January – June 2018 (consumer titles)

33. ENGAGEMENT

34. Engagement scores Print Digital
89%
92%
Agree that reading magazines is time well spent
82%
84%
Trust what they read in magazines
72%
72%
Feel a close connection with magazines
70%
70%
Think that magazines offer them something they can’t get elsewhere
Source: PAMCo Oct 2017 – Sep 2018

35. MAGAZINE READERS SPEND AN AVERAGE OF
108 MINS
17 MINS
CONSUMING MAGAZINE MEDIA EACH MONTH
Source: PAMCo Oct 2017 – Sep 2018

36. …CONSUMING MAGAZINE MEDIA EACH MONTH
MEN /
WOMEN
SPEND AN AVERAGE OF…
88 MINS
121 MINS
16 MINS
18 MINS
…CONSUMING MAGAZINE MEDIA EACH MONTH
Source: PAMCo Oct 2017 – Sep 2018

37. MILLENIALS (15-34) SPEND AN AVERAGE OF
83 MINS
14 MINS
CONSUMING MAGAZINE MEDIA EACH MONTH
Source: PAMCo Oct 2017 – Sep 2018

38. ABC1 MEN SPEND AN AVERAGE OF CONSUMING MAGAZINE MEDIA EACH MONTH
90 MINS
17 MINS
CONSUMING MAGAZINE MEDIA EACH MONTH
Source: PAMCo Oct 2017 – Sep 2018

39. ABC1 WOMEN SPEND AN AVERAGE OF CONSUMING MAGAZINE MEDIA EACH MONTH
122 MINS
18 MINS
CONSUMING MAGAZINE MEDIA EACH MONTH
Source: PAMCo Oct 2017 – Sep 2018

40. FAMILIES (WITH CHILDREN IN HOUSEHOLD) SPEND AN AVERAGE OF
96 MINS
18 MINS
CONSUMING MAGAZINE MEDIA EACH MONTH
Source: PAMCo Oct 2017 – Sep 2018