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What is Reputation Management

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Presentation on theme: "What is Reputation Management"— Presentation transcript:

1 What is Reputation Management
Every day, customers are talking about businesses online, whether they're on Yelp, Urbanspoon, Tripadvisor, Google+, Facebook, personal blogs, or elsewhere. And since 85% of consumers find local business info online, business owners need a way to see what their customers are saying and manage their reputation. Reputation Management shows businesses what people are saying about them and improves their visibility in local search.

2 Why is Reputation Important?
92% of consumers now read online reviews vs. 88% in 2014 Star rating is the number one factor used by consumers to judge a business 94% of consumers would use a business with a four star rating 88% of online shoppers incorporate reviews into their purchase decision 86% of people will hesitate to purchase from a business that has negative online reviews If a business resolve its issue quickly and efficiently, 95% of unhappy customers return back to your business

3 Why is Reputation Important?
Search results are like a shopping mall where every store sells the exact same product or service.

4 Why is Reputation Important?
A “negative” or “missing” online reputation makes your paid advertising work for your competitors. Instead of YOU. Which is why this service needs to be a part of every media strategy you do, and needs to go on continuously. It makes all of the advertising we’ll do more effective

5 Why is Reputation so hard?
There are countless Review and Social outlets for customers to share their experience (positive or negative) with the world. It’s an endless task sifting through numerous sources on a daily basis, monitoring if your business is even mentioned and if a response is required. Review sites have made it easier than ever before for customers to instantly share their opinion about your business, making it increasingly difficult to keep up. Everybody has an opinion and are progressively becoming more likely to share it. I’ll never go back!!

6 What our Solution Offers!
Monitor Reviews for Dozens of Verticals Gather online reviews with Review Generation Reputation Management retrieves ratings and comments from all of the biggest review sites, as well as dozens of industry-specific sources. Our tools makes it extremely easy to: Solicit feedback from customers, both online and in-store Control which reviews go public and which stay private Spread positive reviews throughout social media

7 Reputation Dashboard Listings Tab
Easily identify where your listings are incorrect or missing on Primary Listing sources

8 Reviews Dashboard Features
Monitor Star Rating Identify trending words associated with your business. Good Neutral Negative Filter through reviews Respond right where the review lives

9 Reviews Dashboard Generate Reviews Tab
Capitalise on recent customer interaction and request single review Save time and reduce process through bulk review request Hard push for multiple new reviews Monitor which s are valuable through open rate Identify ratio of review requests to conversions Scroll through a list of customers and see which actions they have done.

10 Reviews Dashboard Widgets Tab
Adjustable background & text color to match website theme Preview of widget for requesting a review Simple to integrate widget code

11 Reviews Dashboard Widgets Tab
Preview for requesting share of positive review Preview for auto response to negative review

12 Reviews Dashboard Statistics Tab
A more in depth look at review statistics Ability to analyse review growth patterns and identify top three sites reviews are found for the particular business

13 Reviews Dashboard Settings Tab
Determine specific template that best fits the business

14 Reviews Dashboard Templates

15 Reputation Dashboard Mentions Tab
On top of reviews, Reputation Management finds mentions from news sites, blogs and social networks so businesses get the full picture of what people are saying.

16 Reputation Dashboard Competition Tab
Identify where you stand against your competition in the battle for search engine share of voice. Choose three competitors and three keywords Also compares social audience reach

17 Reputation Dashboard Executive Report
6 Provide in depth reporting of progress on a weekly or monthly basis to 6 key people at the business.


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