2. It all “Ads” up
If you don’t have ads in the yearbook, you don’t have the money to create a book in the first place. Ad sales are important for several reasons.

3. In this slideshow, we will cover…
Why advertising is important
The different types of ads
How to boost ad section appeal
Ways to make it happen

4. Run an ad sales campaign
Helps fund improvements to the yearbook
The more ads you sell, the cooler things you get to do in the yearbook!
Helps keep the cost of the publication lower to your peers
Provides real-life experience that will give you an edge in the job market
Helps connect the community to the school

5. Different Types of Ads Business Ads Message Patron Ads
Gives information about the business, usually phone number, address, product information, slogan, etc.
Message
An ad that shows how proud the business is of the school
Ex: “Congratulations Class of 2019!” from a local coffee shop
Patron Ads
Ads that sponsor a specific club, sport, etc.
Some patron ads are included in school advertising packages
Page Sponsor (folio ads)
The name of the business on the page of the business’s choice

6. Examples of Ads Senior Recognition
BRYANT HS [AR]

7. Examples of Ads Baby Ads
CORONADO MS [CA]

8. Examples of Ads Page Sponsorships
GRAND BLANC HS [MI]

9. Examples of Ads Program Sponsorships
GRAND BLANC HS [MI]

10. Examples of Ads Club Spirit Ads
SOUTHWEST CTA [NV]

11. The big question: How exactly do we boost the ad section?
It all “Ads” up
The big question: How exactly do we boost the ad section?

12. Increase Coverage Intersperse student photos in the ad section
Photo borders
Team photos
Cut-outs
Photo/quote from student who supports the business

13. Alternative Ad sections
Spread the ad section throughout the book, instead of at the back
Change the name to the “community” section
Rotate between baby ads
Add facts/highlights about your community

14. Make it happen Practice sales pitches
Role play basic selling scenarios
Set appointments with community members
Give information/leave business cards
Keep good records
Complete follow-ups
Enter sales in ItPays
Write thank you notes and invoices

15. Bring Value and Raise Revenue
3 Steps for Success
Prepare
Train
Run the campaign
In-field Tools
Kick-off Letter
Ad Packet
Tips for Selling Ads Handout
Adviser Lesson Plan

16. Step 1 - Prepare Three Steps to Success & Tools
Create a target list of business, groups, patrons, etc.
Enter target list into ItPays
Send Kick-off Letter to targets
Assign targets to specific ad teams
Prepare Ad Packet
Collect permission slips

17. Step 2 - Train Three Steps to Success & Tools
Motivate students
Review the Ad Packet Materials and how to use
Teach basic sales skills found in Tips for Selling Ads
Practice role-playing
Handout Tips for Selling Ads

18. Don’t Forget… Jostens Ad Services Jostens Promotional Emails
Jostens Phone Scripts
Jostens Sample Business Letters