1. Promotions: Setup to Execution
Chapter 14

2. Promotions can vary from a tweet, an entire season, attract new customers, reward long time customers, increase sales, introduce a new product….

3. Types of Promotions PRINT PROMOTIONS Newspaper Community Newspaper
Magazine
Billboard
Direct Mail
Flyers & Bag stuffers
ELECTRONIC PROMOTIONS
TV & Cable
Radio
Paid Social Media & Internet
Newsletter, Blog, Websites

4. Running a Promotion Decide on your goals Train the Staff!!
Planning a promotion
Use your imagination
Make a plan
Get the staff involved
Make samples so everyone is clear
Active sampling
Passive sampling
Preorders
Plan o gram merchandising. What do you need? Where? When?

5. Planning a Promotion in 12 Steps

6. Running a Promotion Cont..
Sampling the Media
Knowledge of the products, events, and history is a must
Festive feeling in your store or at your event is a must
Budget for Promotion
Project units
Project dollars
Cost per unit
Labor to produce units
Samples
Signs, banners, flyers

7. Records of Promotion Results
Set up a time table!
Calendar for the year
Calendar for production/when planning starts
Excel spreadsheet to record weather, sales notes, what you need more of or less of
How the items were sold
How your regular items were reflected
Units sold
Dollars sold
Time frame sold

8. Using Coupons Good Offers Bad Offers
Free coffee cake muffin with purchase of pie.
Buy full sheet for price of half sheet
Have lunch, bakers choice dessert on us!
Buy 6 get 1 free!
Doesn’t work in retail dollars- gives away too much.
Buy two get one free
French bread $0.99
Save 20% on any sale over $3
BOGO

9. Extreme Couponing Make the deal on a specific item, offer something not offered in store, no online orders, limit the number of deals per day, negotiate, offer for a limited timeframe, be demanding on payment terms.
Remember- create your own promotions, promote them well, record activity!