1. Be the change : what difference will you make ?
Group Counsel Conference
13 September 2018
Chris Roebuck,
Hon Visiting Professor of Transformational Leadership, Cass Business School, London
@Chris__Roebuck

2. Using the slide pack
This slide set contains those from the presentation plus some additional slides you might find useful. To get maximum value from the event I suggest that everyone should identify 3 actions you can take as a result of what you saw which:
Improve your own leadership
Enable you team to perform better
Help the organisation perform better
Further useful ideas and articles on
If you want to give feedback on these ideas and how you have been able to implement them you can e mail For video clips you may be able to use see my You Tube channel.
If you are interested in me delivering the presentation to your management team or others to get them inspired and help your organisation deliver “I CARE” please get in touch

3. General counsel of the future
Great lawyer
Great leader for function
Strategic leader for organisation
Organisational catalyst for better performance
Entrepreneurial thinker
“Creating a world where the legal team is seen as proactively enabling better performance distracted as little as possible by problems that should not be there. ”
@Chris__Rebuck

4. A mountain to climb ? 88% & 55% more work & no time
40% underestimate of job
60% want to give best but….
42% blocked by “system”
Under 30% engaged
40% want to escape their boss
44% not enough sleep – work worry
@Chris__Roebuck

5. 4. So you CARED what happened
Your experience
1. MOTIVATED to go to work 2. INSPIRED at work 3. Because you had a BEST BOSS
4. So you CARED what happened
@Chris__Roebuck 6

6. How success is delivered ?
STRATEGIC LEADERSHIP TRANSLATIONAL LEADERS PEOPLE : DELIVERY / SUCCESS
@Chris__Roebuck 7

7. MY BOSS BELIEF IN THEM THEIR CAPABILITY ORGANSIATIONAL CAPABILITY
Key factors in success
LEADERSHIP – Belief ME
BELIEF IN WHAT I DO
CAPABILITY TO DO IT
MY BOSS BELIEF IN THEM THEIR CAPABILITY
ORGANISATION
BELIEF IN SNR LEADERS
ORGANSIATIONAL CAPABILITY
CAPABILITY
@Chris__Roebuck 8

8. What blocks success ? What % of initiatives over your career have been fully and successfully implemented ? Normal result : 20-30%
BASIC SKILLS MISSING, eg only 30% given delegation training
LACK OF ENGAGEMENT
LACK OF ALIGNMENT TO STRATEGIC OBJECTIVES BUREAUCRACY
POOR COMMUNICATION SILO WORKING/THINKING
@Chris__Roebuck

9. SKILLS, MOTIVATION OR UNDERSTANDING,
The core problem ?
“GREAT STRATEGY FALLING ON THE BARREN GROUND OF LEADERS BELOW BOARD LEVEL WHO HAVE NOT BEEN GIVEN THE
SKILLS, MOTIVATION OR UNDERSTANDING,
TO DELIVER THE SUCCESS THAT’S POSSIBLE WITH THE STRATEGY.”.

10. Individual Leaders action
How can we get better ?
Individual Leaders action
And Organisational support – HR/ Senior Leaders, including GC.
Only 3 steps 1. Firm foundation 2. Get the best from everyone – so they care 2. Focus on what delivers success
@Chris__Roebuck

11. Step 1 : Firm foundation : core capability
TIME MANAGEMENT
PRIORITISATION
DELEGATION
COMMUNICATION
FEEDBACK
DELEGATION ???????
@Chris__Roebuck

12. Firm foundation enables : Effective physical control of task
Self confidence
More time
Time to inspire
Team confidence
Flexibility

13. Step 2 : Getting the best from everyone : inspire them to give their best !
@Chris__Roebuck

14. “Pleasure in the job puts perfection in the work."
What can we do ?
“Pleasure in the job puts perfection in the work."
Aristotle 385 – 322 BCE
@Chris__Roebuck

15. Leadership is simple…. in principle
@Chris__Rebuck
@Chris__Roebuck 16

16. 4. So you CARED what happened
Your experience
1. MOTIVATED to go to work 2. INSPIRED at work 3. Because you had a BEST BOSS
4. So you CARED what happened
@Chris__Roebuck 17

17. What made you CARE & give your best ?
Set realistic but challenging targets
Kept me informed about what was going on
Let me get on with things and didn’t interfere – empowered me.
Developed my skills and career
Praised me and encouraged me
Making me part of a successful organisation with good culture
Respected me as a professional and a person
Backed me up when required
Acted with integrity
Led by example
Listened to what I said and my ideas
Genuinely cared about me
Didn’t blame me for genuine mistakes
Was fair and treated me decently
Inspired me with their enthusiasm
Built trust and transparency
TASK PEOPLE BOTH
@Chris__Roebuck

18. You having a BEST BOSS and being a or INFLUENCER
@Chris__Roebuck

19. Task focus alone is counter productive
TEAM x
Balancing all 3 elements is critical
INDIVIDUAL
TASK FOCUS ALONE LEADS TO LESS EFFECTIVE PERFORMANCE – refer back to best boss list
GOES AGAINST STEWARDSHIP, BLOCKS TALENT DEVELOPMENT AND IS UNSUSTAINABLE
CONTEXT
@Chris__Rebuck 20

20. Why does this work ? Basic psychology
Reciprocation
You do something I view as positive
SEROTONIN
You view that as positive and respond positively
I will respond positively
@Chris__Roebuck

21. 0.07 sec – TIME YOUR SUB CONSCIOUS TAKES TO DECIDE IF YOU LIKE SOMEONE
Psychology isn’t just rational !
Sub conscious 90%
Emotion is key
Conscious
10 %
Plan to purchase 80% rational/20 emotional, purchase….?
Decision to give high performance is 57% rational / 43% emotional
Line manager accounts for 80% of the emotional !
0.07 sec – TIME YOUR SUB CONSCIOUS TAKES TO DECIDE IF YOU LIKE SOMEONE
@Chris__Roebuck 22

22. Maximum impact isn’t where you expect
2323
Maximum impact isn’t where you expect
Effort put into specific areas by organisations vs the impact on employee performance
Behaviours
Style
Attitude
Enthusiasm
Discussions
Remarks
Stories
Effort : 5 - 7%
Impact : %
INFORMAL
Process
Policies
Measures
Speeches
Announcements
Documents
Effort : 80-85%
Impact : 3 - 5%
FORMAL
CONSCIOUS
SUB CONSCIOUS

23. ASTON MARTIN VIDEO The power of belief
If your people believe and are inspired they care
ASTON MARTIN VIDEO
Then you don’t need a system they do it for you !
@Chris__Roebuck 24

24. Impact at individual level
Tell people what they do contributes to bigger picture + 28%
Fair & accurate feedback day to day + 39%
A good development plan supported by the line manager + 38%
Showing employees you genuinely care + 25%
A good boss can reduce the risk of talent loss by 87%
A good boss can develop POTENTIAL by 30% as well as performance
Money / promotion effect lasts 12 weeks
@Chris__Roebuck

25. UBS experience – impact of good leaders
2002 – 2004
Operating profit + 235%
Earnings per share + 266%
Return on Equity + 286%
Market Capitalisation + 130%
Headcount – 3%
Distribution per share + 50%
Increase in brand value + 51% (2004-7)
Increase in Human Capital ROI + 24% (2002-7)
@Chris__Roebuck
@Chris__Rebuck

26. More evidence …..
Companies with high engagement are 71% more likely to out perform their peers in sector.
Can produce an Earnings per share 2.6 times higher than competitors with low engagement (Gallup)
Could increase revenue by up to 43% (Hay)
Companies with greater than 10% profit growth had 39% more engaged staff and 45% few disengaged staff than those with less than 10% growth (Hewitt)
Bank branches with high employee engagement achieved 16% high profit margin growth than those with lower scores (Standard Chartered)
Accenture managed to increase net revenue by 21.6% in 6 months by implementing an engagement initiative.
Engagement can halve days lost though sickness (CBI)
Reduce risk of talent loss by 87%

27. Applicable in all sectors.
UK house construction company “I would recommend the company as a great place to work to friends or family” Up from under 40% to 82% in 2 years AND More entrepreneurial approach Error rates significantly reduced Quality assessments improved Customer feedback improved Profits up 40%
@Chris__Rebuck
@Chris__Roebuck 28

28. 30% more effort from 60% of people
How much benefit ?
PROVEN & SIGNIFICANT
30% more effort from
60% of people
@Chris__Roebuck 29

29. So from the investor perspective
30% extra from 60%=
20% more total effort =
% on bottom line at no cost. So similar impact on public sector performace
@Chris__Roebuck 30

30. Does this work ? The final evidence
This feedback came in May 20th 2018 : As it happens, tomorrow I am using your presentation from UK Defence Academy in 2016 as inspiration to conduct a ‘leading with integrity’ workshop with a group of about 10 officers and senior NCOs. We are deployed on operations on the other side of the world in the Asia Pacific as the UK’s very high readiness amphibious assault ship on a 10 month deployment, far from home and on strategic tasking - leading and inspiring people could not be more important. My workshop will discuss what ‘makes a good boss’ and initiate conversations of self reflection to reinforce enduring qualities that we all must remind ourselves of if we are to be effective leaders. MJ Commander, Royal Navy
@Chris__Rebuck

31. Step 3 : Focus effort onto what delivers success!
@Chris__Rebuck

32. Focus onto what delivers success
Purpose & Context Understanding the BIG picture is critical to effective focus of effort onto key deliverables
Could deliver 50% more performance
@Chris__Roebuck 33

33. For success you must be Entrepreneurial
Entrepreneurial mindset
External mindset
Strategic understanding
Operational understanding
People / project/ financial knowledge
Great functional knowledge 34

34. Entrepreneurial leadership
Personal responsibility
Belief in the purpose now and in the future
Total focus on
customers
@Chris__Roebuck

35. Understand whole organisation Innovation & improvement
Optimise risk management
Innovation & improvement
Efficiency & Simplicity
Building the brand
and the future
@Chris__Roebuck 36

36. UBS CEO : “EVERY EMPLOYEE MUST BECOME A PROACTIVE BRAND AMBASADOR FOR US TO BE SUCCESSFUL”
@Chris__Rebuck

37. Engaging employees
EMOTIONAL DRIVER 38

38. Engaging customers EMOTIONAL DRIVER @Chris__Roebuck 39
The brand resonance model views brand building as an ascending series of steps, from bottom to top: (1) ensuring customers identify the brand and associate it with a specific product class or need; (2) firmly establishing the brand meaning in customers’ minds by strategically linking a host of tangible and intangible brand associations; (3) eliciting the proper customer responses in terms of brand-related judgment and feelings; and (4) converting customers’ brand response to an intense, active loyalty. According to this model, enacting the four steps means establishing a pyramid of six “brand building blocks” as illustrated in Figure 9.4. The model emphasizes the duality of brands—the rational route to brand building is on the left side of the pyramid and the emotional route is on the right side.
@Chris__Roebuck 39

39. People want to give their best
People want to give their best ! – Engage for success video – please watch

40. “Success is about building a WE not ME culture.”
@Chris__Roebuck

41. Key question
“Why should people care about their boss or the organisation if their boss and the organisation hasn’t shown they care about them ?”
@Chris__Roebuck 42

42. THE TRANSFORMATION YOU NEED IS SO SIMPLE
@Chris__Roebuck

43. The holistic solution…..
High performance
Customer focus Developing others for future
I CARE
Change, Cost
& Innovation Efficiency
Risk management

44. MY BOSS BELIEF IN THEM THEIR CAPABILITY ORGANSIATIONAL CAPABILITY
Key factors in success
LEADERSHIP – Belief ME
BELIEF IN WHAT I DO
CAPABILITY TO DO IT
MY BOSS BELIEF IN THEM THEIR CAPABILITY
ORGANISATION
BELIEF IN SNR LEADERS
ORGANSIATIONAL CAPABILITY
CAPABILITY
@Chris__Roebuck 45

45. OLD WORLD : Tell – what and how CURRENT WORLD : Tell – what, how, why
PURPOSE DRIVEN FUTURE : Why, what, people decide how – empower !
@Chris__Rebuck 46
@Chris__Roebuck

46. Trust, Change and Transformation
TRUST short circuits the “pit”
External
energy
Action
Shock
Acceptance / agreement
Disbelief
Blame others
Analysis
Blame self
Internal
energy
Self pity, despair,
immobilisation
2 MIN MIN

47. Your impact as strategic leaders
Potential increases in employee effort resultant from senior leadership actions on leadership and culture
Care about employees
Lack of blame culture
Prioritise employee development
Future orientation
Customer focus
Culture of flexibility
Culture of innovation
Open, effective and authentic communication
29%
26%
25%
23%
23%
21%
20%
20%

48. 3 key actions to enable I CARE….
1.Firm Foundation : time management, prioritisation, delegation, communicating, giving feedback.
2. Getting people to give their best - Simple day to day actions by every leader – inspiring their people.
3. Focusing the best on what delivers success – Understanding how to focuses the best on to critical deliverables.
“Building an aligned community of effort and collaboration focused on effectively delivering excellence to customers via capable people who CARE.” 49

49. Your organisation/team has to have
Purpose – compelling purpose to what it is doing
Perspective – wider view of how this contributes to whole organisation and how this works
Partnership – “we more than me” to serve our customers
Priorities – knowing what’s important
Performance – striving for excellence

50. Your actions
Please identify and implement 3 key actions that will
Enable you to be a better leader
Enable the team to perform better
Enable the wider organisation to be better

51. Keep it simple and practical
Examples you can action now :
Regular team meetings :
The inspirational vision for the team ? + 30%
How do we contribute to the big picture ? + 33%
How could we do better ? + 28%
Lunch and Learn for wider community ?
Individually as leaders (use your best boss list)
Development plan + 37%
Listen and ask for ideas + 26%
Show you care + 24%
Mentor people + 26% 52

52. Teamwork & individual responsibility – everyone cares
“Serve to lead” – principle - leaders being there to enable the team to succeed not to promote themselves, that comes via team success. The leader is part of the team not set apart. 53

53. So simple, so powerful……
Serve to lead – Action - Simple day to day actions which show you can do the job and care for your people so they willingly give you their best.
LEADERSHIP + CAPABILTY
The 2 critical leadership questions:
Can my boss do their job ?
Can I trust them ?

54. A model of leadership you wont forget !
@Chris__Rebuck

55. Imagine how inspiring a world that would be …
“Its about leaders making a difference and transforming organisations and lives though entrepreneurial leadership.”
Enabling YOU
Your ORGANISATION
Your FAMILY & COMMUNITY
To reach their full potential
You can start your journey NOW !
Imagine how inspiring a world that would be …
@Chris__Roebuck 56

56. Take your idea and make the change ! GOOD LUCK !
@Chris__Roebuck 57