1. READERSHIP RESULTS Q1 2018 to Q4 2018 Jan 2018 to Dec 2018
EMBARGOED UNTIL NOON
28nd Feb

2. PRINT
UPDATE

3. 453,000 811,000 THE NEW ZEALAND HERALD READERSHIP
AVERAGE ISSUE READERSHIP STABLE & UP YOY
453,000
Kiwis read the NZ Herald on a typical day
811,000
Kiwis read the NZ Herald over a week
AIR the same as Previous Release
AIR up 38,000 readers (+9%) vs Year Ago
Weekly Coverage up 42,000 (+5.5%) YOY
Weekly coverage is up 5,000 readers vs last release
Source: Nielsen CMI Q – Q AP15+

4. NEW ZEALAND HERALD BRAND AUDIENCE
DAILY BRAND AUDIENCE STILL OVER A MILLION
Daily brand audience 1,054,000
+5% year on year
Weekly brand audience
1,661,000
Been above a million daily brand for six releases now.
Weekly brand audience has been above 1.5million for 8 releases.
We are seeing consistent and steady growth at a brand level.
Source: Nielsen CMI Q – Q AP15+

5. METROPOLITAN NEWSPAPERS
THE NZH STILL THE NUMBER ONE MET IN THE COUNTRY
Dom Post & The Post has declined since last period and ODT has seen a slight increase.
For all other metropolitan newspapers, we are seeing declines YOY, where as NZH has increased!!
The story here is that we’re bucking the overall METS trend, all of these are showing a long-term decline in readership. NZ Herald on the other hand, is trending upward and has seen increases year on year.
Source: Nielsen CMI Q – Q AP15+

6. NZH READERS ACROSS THE WEEK
ALL WEEKDAYS ARE UP ON LAST YEAR
Every day is up Y-O-Y. Both Wednesday and Saturday have increased by over 10% YOY.
Versus the previous release, Monday and Saturday have both increased with Wednesday unchanged
Source: Nielsen CMI Q – Q AP15+

7. 589,000 THE WEEKEND PROPOSITION HUGE, HIGH VALUE AUDIENCE
Combined Saturday/ Sunday Readers who are engaged for 1.5 hours across the weekend
Weekend Magazines Canvas & Weekend
373,000
+14,000 vs Previous Period (up 4%)
+55,000 vs Last Year (up 17%)
NZME continues to reach close to 600,000 readers on weekends.
Source: Nielsen CMI Q – Q AP15+

8. HERALD ON SUNDAY
STILL THE NUMBER ONE SUNDAY NEWSPAPER ACROSS THE COUNTRY
A combination of SST and Sunday News reaches 267,000 – still 46,000 readers behind the HoS
Herald On Sunday has 60% share of the Sunday Market
Source: Nielsen CMI Q – Q AP15+

9. THE ENGAGEMENT STORY 440,000 41mins 50mins 516,000 44mins 313,000
THE NEW ZEALAND HERALD BRAND
41mins
Reading the Mon-Fri Herald
50mins
Reading the Weekend Herald
44mins
Reading the Herald On Sunday
58% visited nzherald.co.nz in the last month
26% read content on NZ Herald app
56% visited nzherald.co.nz in the last month
55% visited nzherald.co.nz in the last month
25% read content on NZ Herald app
27% read content on NZ Herald app
440,000
Average Issue Readership
(Mon-Fri)
516,000
Readership
313,000
People spend a phenomenal amount of time reading the herald and Herald on Sunday. In today’s busy world where we’re being told that people are easily distracted and consume media in a fragmented way, to sit down and read a paper for 41 minutes on a weekday is huge. they’re also topping up this with digital usage online and via the app.
Source: Nielsen CMI Q – Q AP15+

10. Magazines up on last period
MAGAZINES TRENDING UPWARDS
ALL MAGAZINES UP YEAR ON YEAR
Magazines up on last period
Unduplicated audience
267,000
+10,000 vs Previous Period
Unduplicated audience
300,000
+3,000 vs Previous Period
Unduplicated audience
306,000
+12,000 vs Previous Period
Fantastic story for magazines, with all up Y-O-Y.
Bite is now measured as a section.
Source: Nielsen CMI Q – Q AP15+

11. Magazines up on last period
TRAVEL COMBINED
Magazines up on last period
TRAVEL READERSHIP TRENDED UPWARDS
Unduplicated audience
284,000
+14,000 vs Previous Period
Tues & Sun Travel
355,000
+12,000 vs Previous Period
Source: Nielsen CMI Q – Q AP15+

12. VS MAGAZINES & COMPETITORS
NZME MAGAZINES REACH 620,000 ACROSS THE WEEK
Unduplicated audience
223,000
267,000
262,000
306,000
300,000
116,000
Unduplicated
audience
355,000 VS
Fashion Quarterly (Quarterly) 144,000 NZ
Listener (weekly) 192,000
Kia Ora
(Monthly) 399,000
Metro
(Bi-Monthly) 162,000
The TV Guide (weekly)
298,000
NZ Life & Leisure
(Bi-Monthly) 94,000
NZ Woman’s Weekly (Weekly)
491,000
Kia Ora is monthly and our mags are weekly.
Canvas is more than triple Life & Leisure.
Fashion Quarterly, The TV Guide and NZ Woman’s Weekly have all gone down in readership since last release.
Source: Nielsen CMI Q – Q AP15+

13. REGIONAL DAILIES NZME REGIONALS REACH 251,000 ACROSS THE WEEK
NZME regionals combined AIR – 142,000
Source: Nielsen CMI Q – Q AP15+

14. 983,000 REACHING NEARLY A MILLION NORTH ISLANDERS EVERY WEEK
Across a week, NZME daily newspapers* reach
983,000
people (33% of North Islanders aged 15+)
Looking at our dailies as a package, they reach nearly a million every week, about a third of North Islanders.
Source: Nielsen CMI Q – Q Base: 15+
*NZ Herald, Bay of Plenty Times, Rotorua Daily Post, Northern Advocate, Whanganui Chronicle or Hawke’s Bay Today

15. 983,000 readers (weekly reach)
MORE THAN ALL THE OTHER DAILY NEWSPAPERS COMBINED +
983,000 readers (weekly reach) =
The Dominion Post + The Press + Otago Daily Times + Waikato Times + The Gisborne Herald + Taranaki Daily News + Manawatu Standard + Greymouth Star + Ashburton Guardian + Timaru Herald + The Southland Times =
899,000* readers (weekly reach)
NZME print is North Island only, whereas competitors are nationwide – our combined daily newspaper figure still beats our competitors.
Source: Nielsen CMI Q – Q Base: 15+
*Excludes Nelson Mail and Marlborough Express as these titles are no longer published daily

16. GROWING READERSHIP YEAR ON YEAR
NZME Daily Newspapers have increased 30,000 readers/3% YOY
Source: Nielsen CMI Q – Q Base: 15+
*NZ Herald, Bay of Plenty Times, Rotorua Daily Post, Northern Advocate, Whanganui Chronicle or Hawke’s Bay Today

17. THE KEY POINTS
1. THE NZ HERALD Daily brand audience has risen YOY, TO 1,054,000 AND WEEKLY BRAND AUDIENCE HAS INCREASED TO 1,661,000
2. NZ HERALD AVERAGE ISSUE READERSHIP IS UP 38,000 YEAR ON YEAR TO 453,000
3. THE WEEKEND HERALD READERSHIP HAS REMAINED ABOVE HALF A MILLION FOR FOUR CONSECUTIVE RELEASES AND IS NOW 516,000 up 11% Y-O-Y
4. Across a week, our daily* newspapers (print) reach 983,000 people (more than our competitors combined)
5. HERALD ON SUNDAY REMAINS THE BIGGEST SUNDAY NEWSPAPER (MORE READERS THAN THE SUNDAY STAR TIMES AND SUNDAY NEWS COMBINED)
6. ALL magazines have INCREASED YEAR-ON-YEAR, with Tuesday travel gaining 14,000 more readers
7. DOMINION POST, OTAGO DAILY TIMES and THE PRESS are all down ON AN AVERAGE DAY y-O-y
Source: Nielsen CMI Q – Q Base: 15+
*NZ Herald, Whanganui Chronicle, Hawke’s Bay Today, Northern Advocate, Bay of Plenty Times, Rotorua Daily Post