1. Development Download Overview
Matt Russell and Chloe Piepho
Communications Division Meeting
May 11, 2016
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2. Why on earth are you sending another email?

3. Why add another item to do each week?

4. We’re looking to fill gaps in a proactive way

5. What Development Communications Does
Custom Stewardship Reports
Proposals
Brochures
What Development Communications Does
Mayo Clinic Magazine
Campaign Website
Event Scripting

6. Everything on the Last Slide, Plus a List of What’s Available
Heads up on Significant Press Releases
What is Dr. JHN up to?
What Development Wants
Anything that Provides Conversational Currency or Mayo “Street Cred”
Anything New and Interesting About Fundraising Priorities
Heads up on Opportunities to Leverage (VICE Media, Dr. Petersen on CNN, etc.)

7. Development Download Email sent to Development all staff on Mondays
Standing sections: “Ahead of the Ask” and “Hot off the Press”
Standing links to list of latest Development Communications publications, press releases, and materials for all fundraising priorities
Development officer testimonials

8. Sample Items Dr. Noseworthy on C-SPAN tomorrow
Renowned Neurosurgeon Named Chair of Neurosurgery in Florida
Dr. Petersen to Advise Senate Finance Committee
Dr. Farrugia Quoted in Star Tribune Article About Florida Expansion
“Inside Look at Mayo Clinic” now available

9. Initial Metrics Week one open rate: 84 percent
Week two open rate: 86 percent
Sent to 224 employees
One opt out (patient appt. coordinator who was on the Development mailing list)

10. Initial Feedback
“This is awesome! I am loving getting this every week.”
“This is excellent and will be helpful on so many levels — for both development officers and non- development officers.”
“This is filling a gap we’ve had for a long time and is a great tool.”

11. Final thoughts Careful about what we’re putting in it
Can connect with key individuals in Development
Increases our credibility with Development
A way to leverage your work to advance fundraising at Mayo Clinic

12. Questions & Discussion