1. Persuasive Rhetorical Strategies:
Ethos, Logos, & Pathos

2. Ethos Greek for “Character” Are you even worth listening to???
Related to the English word “ethics”
Trustworthiness
Are you even worth listening to???
We believe who we respect

3. Ethos Cont. Elements of ethos: Correct grammar Appropriate vocabulary
Sincere/fair minded presentation
Language appropriate to subject/audience
“Character” coming in…

4. Logos Greek for “word” & basis for English word, “Logic”
Appeals to intellect
“Logical Argument”
Basis for academic arguments

5. Logos Cont. Elements of Logos: Factual data Statistics Quotations
Citations from “experts”
Literary & Historical References

6. Pathos Greek for “suffering/Experience”
Related to the English words, pathetic, sympathy, & empathy
Persuasion through appeal to the emotions
Moves people into action

7. Pathos Cont. Elements of Pathos: Vivid language
Emotionally loaded/connotative language
Figurative language
Shocking visuals