1. What?
Where?
When?
Who?
Misc.
How much?
How?

2. Murcia: Conference, City, Culture, Climate...
What?
Where?
When?
Who?
Misc.
How much?
How?
Murcia: Conference, City, Culture, Climate...
Conference
Convention Centre of the Region of Murcia
More than 15,000 m2, 2,500 seats, New technologies
We will provide bus connections from the major hotels

3. Murcia: Conference, City, Culture, Climate...
What?
Where?
When?
Who?
Misc.
How much?
How?
Murcia: Conference, City, Culture, Climate...
City
Infrastructure (Hotels -more than 15-)
Contrast between the old and the new parts of the city
Hospitability
Many activities for recreation and outgoings (Cartagena, Lorca, La Manga, ...)

4. Murcia: Conference, City, Culture, Climate...
What?
Where?
When?
Who?
Misc.
How much?
How?
Murcia: Conference, City, Culture, Climate...
Culture
Historical sights, museums and different cultural activities.
Recognised cuisine.

5. Murcia: Conference, City, Culture, Climate...
What?
Where?
When?
Who?
Misc.
How much?
How?
Murcia: Conference, City, Culture, Climate...
Climate
Warm climate: between 15º and 25º (May)
Forests and valleys in 18 natural parks
More than 200 beaches

6. The University and the Marketing Department
What?
Where?
When?
Who?
Misc.
How much?
How?
The University and the Marketing Department
The University
Founded in 1915
More than 30,000 students and two campuses
Faculty and Staff more than 2,000

7. The University and the Marketing Department
What?
Where?
When?
Who?
Misc.
How much?
How?
The University and the Marketing Department
The Marketing Department
Part of the School of Economics and Business
More than 4,000 students and 200 faculty
Located in Espinardo (10 minutes from downtown)
Relatively young department
Papers regularly presented at international conferences and articles published in international journals.

8. Timetable
What?
Where?
When?
How much?
Who?
How?
Misc.

9. Historical Conference Fees
What?
Where?
When?
Who?
Misc.
How much?
How?
Historical Conference Fees
(*) Include EMAC Membership (+90€)

10. Organization Committee
What?
Where?
When?
Who?
Misc.
How much?
How?
Organization Committee
Chairperson:
José L. Munuera Alemán, Univ. of Murcia
Members:
Narciso Arcas Larios, Polytechnic Univ. of Cartagena
Pedro J. Cuestas Díaz, Univ. of Murcia
Elena Delgado Ballester, Univ. of Murcia
Estela Fernández Sabiote, Univ. of Murcia
Pedro J. Martín Castejón, Univ. of Murcia
Francisco J. Molina Castillo, Univ. of Murcia
Mariola Palazón Vidal, Univ. of Murcia
José F. Parra Azor, Univ. Miguel Hernández
Sergio Román Nicolás, Univ. of Murcia
Elvira Saez González Univ of Almería
Manuel Sánchez Pérez, Univ of Almería
Maria Sicilia Piñero, Univ. of Murcia

11. Tracks and Track Chairs (I)
What?
Where?
When?
Who?
Misc.
How much?
How?
Tracks and Track Chairs (I)
Brand Management
R. Srivastava, Emory Univ. (USA)
E. Delgado, Univ. of Murcia (Spain)
Consumer Behaviour
D. Iacobucci, Northwestern Univ. (USA)
J.E. Escalas, Univ. of Arizona (USA)
Modelling
P. Chintagunta, Univ. of Chicago (USA)
O. González, Univ. of Salamanca (Spain)
Marketing Communications
R. Pieters, Tilburg Univ. (The Netherlands)
E. Bigne, Univ. of Valencia (Spain)
Distribution Channels and Retailing
D. Bello, Georgia State Univ. (USA)
International Marketing
A. Diamantopoulos, Loughborough Univ. (UK)
I. Cruz, Univ. Autónoma of Madrid (Spain)
Relationship Marketing
S. Gupta, Univ. of Columbia (USA)
J.M. Múgica, Univ. Carlos III (Spain)
Marketing Research
G. Laurent, HEC (France)
T. Luque, Univ. of Granada (Spain)
Services Marketing
H. Kasper, Maastricht Univ. (The Netherlands)
M. Sánchez, Univ. of Almería (Spain)
Marketing Strategy
H. Gatignon, INSEAD (France)
A.I. Rodríguez, Univ. of Valladolid (Spain)

12. Tracks and Track Chairs (II)
What?
Where?
When?
Who?
Misc.
How much?
How?
Tracks and Track Chairs (II)
Sales and Sales Management
W. Verbeke, Erasmus Univ. (The Netherlands)
S. Román, Univ. of Murcia (Spain)
New Product Development
E. Kleinschmidt, McMaster Univ. (Canada)
P. Carbonell, McMaster Univ. (Canada)
Marketing and Innovations
D. Lhemann, Univ. of Columbia (USA)
G. Verona, Bocconi Univ. (Italy)
Marketing Management
G. Hooley, Aston Univ. (UK)
G. Troilo, Bocconi Univ. (Italy)
New Technologies and E-Marketing
R. Srinivasan, Univ. of Texas at Austin (USA)
J. Cebollada, Public Univ. of Navarra (Spain)
Cross-Cultural Issues in Marketing
M. Houston, Univ. of Minnesota-St Paul (USA)
A. Simintiras, Univ. of Wales (UK)
Social Responsibility and Ethics
S. Beckmann, Copenhagen Bus. School (Denmark)
Marketing Education and Non-Profit Marketing
D. Littler, Univ. of Manchester (UK)
S. Sivarakrishnan, Univ. of Manitoba (Canada)
Marketing and Forecasting
L. Hildebrandt, Humbodlt Univ. (Germany)
Business Marketing
K. Möller, Helsinki School of Ec. (Finland)
J. Pels, Univ. Torcuato di Tella (Argentina)

13. Tracks and Track Chairs (III)
What?
Where?
When?
Who?
Misc.
How much?
How?

14. How to get there? (By plane and then by car)
What?
Where?
When?
Who?
Misc.
How much?
How?
How to get there? (By plane and then by car)
Two international airports: Alicante - el ‘Altet’ (35 minutes by car), San Javier (40 minutes by car).

15. Useful Information. (How to contact us)
What?
Where?
When?
Who?
Misc.
How much?
How?
Useful Information. (How to contact us)
Internet
http//
Mail address
José Luis Munuera
EMAC 2004
Department of Marketing
Facultad de Economía y Empresa
Universidad de Murcia
Espinardo (Murcia) SPAIN
Telephone
Fax

16. Miscellaneous Special sessions (ideas) What? Where? Meet the editors
When?
Who?
Misc.
How much?
How?
Miscellaneous
Special sessions (ideas)
Meet the editors
 JCR  D. Iacobucci IJRM  H. Gatignon
 JIM  D. Bello JMM  S. Hart
 EJM  D.J. Carson & A. Gilmore
“The Future of Research in Marketing” (D. Littler)
low recognition of the role of marketing per se
poor esteem in which research in marketing is held
funding of research in marketing
research active academics and doctoral students in marketing
Gilles Laurent proposals’

17. Miscellaneous Posters sessions? Invited speakers? Doctoral colloquium
What?
Where?
When?
Who?
Misc.
How much?
How?
Miscellaneous
Posters sessions?
Invited speakers?
Doctoral colloquium
Academic responsible?
Software for the review process?