1. What is Persuasive Writing?
Writing that presents an argument, or message meant to get readers to think or act in a certain way.

2. Persuasive Techniques

3. There are 4 Persuasive Techniques that are used by writers for effective persuasion:
Appeals to Emotion:
to influence readers’ feelings; plays on reader’s emotions such as his/her fears, insecurities, hopes, and desires in effort to gain support for argument; includes word choice
Appeals to Logic:
to show that an argument is well reasoned; uses information, facts, statistics, examples to justify the writer’s claim
Appeals to Ethics:
to show that an argument is fair or just
Appeals to Authority:
to show that higher power supports the
argument; includes statements and information provided by individual experts and/or organizations