1. Pricing Property Post License 2018 Broker in AL, FL & GA
Alabama License Instructor
New Vocation Realty School

2. Pricing Property
Goal: Enable participants to identify steps in working with seller to understand current market conditions to price property correctly
Objectives:
Explain to seller current market conditions
Demonstrate to seller the impact of pricing
Create a CMA to assist seller in establishing price
Explain CMA to seller

3. Pricing Property CMA and Pricing Property A. Analyzing market
1. Overview
2. Specific
B. Dangers of overpricing
C. Benefits of proper pricing
D. Preparing a CMA
E. Explaining a CMA

4. http://www.realtor.org/research-and- statistics/housing-statistics
Pricing Property CMA and Pricing Property A. Analyzing market Overview Start with big picture (national)
NRA Housing Outlook
statistics/housing-statistics

5. Pricing Property CMA and Pricing Property A
Pricing Property CMA and Pricing Property A. Analyzing market Overview Start with big picture (national)
Fannie Mae Outlook insights/forecast.html

6. Case-Shiller video https://www.youtube.com/watch?v=KyU6uavjgiA
Pricing Property CMA and Pricing Property A. Analyzing market Overview Start with big picture (national)
Case-Shiller video

7. Zillow research http://www.zillow.com/research/
Pricing Property CMA and Pricing Property A. Analyzing market Overview Start with big picture (national)
Zillow research

8. Pricing Property CMA and Pricing Property A
Pricing Property CMA and Pricing Property A. Analyzing market Overview Start with big picture (local)
Birmingham trend estate-and-market-trends/

9. REALTOR ® Birmingham trend http://www.realtor.com/local/Birmingham_AL
Pricing Property CMA and Pricing Property A. Analyzing market Overview Start with big picture (local)
REALTOR ® Birmingham trend

10. Pricing Property CMA and Pricing Property A
Pricing Property CMA and Pricing Property A. Analyzing market Overview Start with big picture (local)
Trulia ® Birmingham trend values/

11. Appraiser opinion of Birmingham http://birminghamappraisalblog.com/
Pricing Property CMA and Pricing Property A. Analyzing market Overview Start with big picture (local)
Appraiser opinion of Birmingham

12. Birmingham MLS http://birminghamrealtors.com/
Pricing Property CMA and Pricing Property A. Analyzing market Overview Start with big picture (local)
Birmingham MLS

13. Pricing Property CMA and Pricing Property A
Pricing Property CMA and Pricing Property A. Analyzing market Overview Start with big picture (national)
Cures to overpricing 3/5-overpricing-cures-that-can-get-your-home- sold/#2d7b10f536ec

14. Pricing Property CMA and Pricing Property A
Pricing Property CMA and Pricing Property A. Analyzing market Overview Start with big picture (national)
More Dangers of overpricing your-home/

15. Pricing Property CMA and Pricing Property A
Pricing Property CMA and Pricing Property A. Analyzing market Overview Start with big picture (national)
Why it may not sell wont-sell/

16. Funny overprice video https://www.youtube.com/watch?v=O9yynBFZ7VE
Pricing Property CMA and Pricing Property A. Analyzing market Overview Start with big picture (national)
Funny overprice video

17. Pricing Property CMA and Pricing Property A
Pricing Property CMA and Pricing Property A. Analyzing market Overview Start with big picture (national)
Deal Breakers breakers-can-sink-home-sale-1.aspx

18. Pricing Property CMA and Pricing Property A
Pricing Property CMA and Pricing Property A. Analyzing market Overview Start with big picture (national)
First price is best best-price/

19. Pricing Property CMA and Pricing Property A. Analyzing market
Benefit of proper price home-worth/

20. Pricing Property CMA and Pricing Property A. Analyzing market
Market tells seller what it will pay signs-you-should-lower-your-asking-price/c567b6b1- ed26-43b5-8aa5-912c42e4c925

21. Pricing Property CMA and Pricing Property A. Analyzing market
Benefits of proper pricing proper-pricing

22. Pricing Property CMA and Pricing Property A. Analyzing market
I don’t know

23. Pricing Property CMA and Pricing Property A. Analyzing market
Pricing is critical

24. Pricing Property CMA and Pricing Property A. Analyzing market
CMA analysis/

25. Pricing Property CMA and Pricing Property A. Analyzing market
CMA elements

26. Pricing Property CMA and Pricing Property A. Analyzing market
CMA vs. online estimates

27. Pricing Property CMA and Pricing Property A. Analyzing market
Preparing market analysis market-analysis-listing-home html

28. Pricing Property CMA and Pricing Property A. Analyzing market
What to include in a CMA a_elements.htm

29. Pricing Property CMA and Pricing Property A. Analyzing market
Presentation Tips preparation-for-a-listing-presentation

30. Pricing Property CMA and Pricing Property A. Analyzing market
KW CMA 1 hour video

31. Pricing Property CMA and Pricing Property A. Analyzing market
Pricing strategy

32. Pricing Property CMA and Pricing Property A. Analyzing market
Use CMA to get business

33. Pricing Property CMA and Pricing Property A. Analyzing market
Presenting a CMA

34. Pricing Property CMA and Pricing Property A. Analyzing market
Personality profile - Expressive Personalty profile - Amiable Personality profile – Analytical Personality profile - Driver

35. Pricing Property CMA and Pricing Property A. Analyzing market
Listing Presentation Role Play

36. Pricing Property CMA and Pricing Property A. Analyzing market
Sales comparison approach

37. Pricing Property CMA and Pricing Property A. Analyzing market
Preparing CMA

38. Pricing Property CMA and Pricing Property A. Analyzing market
Setting seller expectations

39. Pricing Property CMA and Pricing Property A. Analyzing market
Reviewing CMA with seller (Dos & Don’t)

40. Pricing Property CMA and Pricing Property A. Analyzing market
Determining price for a seller - Emotions vs Comps

41. Pricing Property CMA and Pricing Property A. Analyzing market
Unreasonable seller

42. Pricing Property CMA and Pricing Property A. Analyzing market
Create a CMA Gather information on your subject property Condo 2 bedroom, 1 bath 868 sq. ft. year built Upgrades - condition Southside Pull comparable sold properties 1 year Determine sq. ft. values Plot on graph

49. Another example
Create a CMA Gather information on your subject property Condo 2 bedroom, 1 bath 864 sq. ft. year built Upgrades - condition Alabaster Pull comparable sold properties 1 year Determine sq. ft. values Plot on graph

56. Pricing Property CMA and Pricing Property A. Analyzing market
Did we meet our objectives?
Objectives:
Explain to seller current market conditions
Demonstrate to seller the impact of pricing
Create a CMA to assist seller in establishing price
Explain CMA to seller